Publications

December 2019
Article

The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira

Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even... View Details

Keywords: Online Retailing; Friction; Effor; Search Costs; Price Discrimination; Marketing; Consumer Behavior; Strategy; Price; E-commerce; Retail Industry; Retail Industry

Find at Harvard

January 2002 (Revised September 2022)
Case

Aqualisa Quartz: Simply a Better Shower

By: Youngme E. Moon and Kerry Herman

Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of... View Details

Keywords: Problems and Challenges; Product Launch; Consumer Behavior; Product Positioning; Technological Innovation; Decision Choices and Conditions; Sales; Strategy; Manufacturing Industry; Manufacturing Industry; United Kingdom

July 2010 (Revised December 2011)
Background Note

Marketing Analysis Toolkit: Pricing and Profitability Analysis

By: Thomas J. Steenburgh and Jill Avery

Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details

Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry

Web

Fostering Innovation in Life Sciences - Health Care

Precision Medicine Accelerator Pagliuca Harvard Life Lab Watch this brief video to learn more about the Fellowship and the success stories of past fellows. These HBS alums have launched 23 breakthrough life sciences technology businesses... View Details

December 2016
Article

The Effect of File Sharing on Record Sales, Revisited

By: Felix Oberholzer-Gee and Koleman Strumpf

Even as we approach the twentieth anniversary of widespread file sharing, its impact on the sale of copyrighted material remains in dispute. We contributed to this debate with an early study, “The Effect of File Sharing on Record Sales: An Empirical Analysis,” that was... View Details

Keywords: Crime and Corruption; Copyright; Sales; Retail Industry; Retail Industry

March 2008
Course Overview Note

Dynamic Markets

By: Joshua D. Coval and Erik Stafford

The Dynamic Markets course at Harvard Business School is organized around the hands-on application of financial decision making in a wide variety of capital market settings. The course relies heavily on in-class simulations of a range of market settings where students... View Details

Keywords: Value Creation; Decision Making; Capital Markets; Competitive Strategy; Profit; Applications and Software; Information; Strategy; Price; Outcome or Result; Curriculum and Courses; Theory

Web

Recognizing Our Donors - Alumni

Giving Recognizing Our Donors Giving Recognizing Our Donors Celebrating Your Commitment HBS is grateful for every donor All donors are recognized in the annual Report on Giving and receive information about the impact of their support on... View Details

01 Dec 2006
What Do You Think?

How Important Is Quality of Labor? And How Is It Achieved?

Philippines, or Brazil, companies should consider knowledge capacities and not price whenever they decide to use such ('cheap') labor . The only companies that still look at labor through the same eyes as during the industrial age are... View Details

Keywords: by by Jim Heskett

March 2010 (Revised March 2010)
Case

Looking for Opportunity in Adversity: Iqbal Quadir and Grameenphone (A)

By: Bhaskar Chakravorti and David Lane

Iqbal Quadir, a former New York investment banker, set about to bring universal telecommunications to his native Bangladesh. He was convinced that, GSM, the same advanced wireless technology that penetrated developed countries in Europe was also the right solution for... View Details

Keywords: Decisions; Personal Development and Career; Entrepreneurship; Problems and Challenges; Wireless Technology; Telecommunications Industry; Bangladesh

Web

Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details

06 Sep 2022
Blog Post

Student Spotlight: Summer Internships in Business & Environment

partnering with the best companies at the intersection of energy and technology to provide financial capital, industry expertise and commercialization support. Energize invests in software-based solutions... View Details

December 2006 (Revised October 2007)
Case

Monsanto: Realizing Biotech Value in Brazil

By: David E. Bell and Mary L. Shelman

In 2003, Monsanto's patented "Roundup Ready" technology was used illegally on 70-80% of the soybean area in southern Brazil. Under pressure from U.S. soybean growers, who were paying to license the technology, the firm implemented an innovative delivery-based... View Details

Keywords: Plant-Based Agribusiness; Patents; Lawfulness; Emerging Markets; Product Development; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Brazil

21 Aug 2020
Blog Post

Pursuing a JD/MBA Joint Degree

that we are pursuing. In my first year, we went to New York to meet with industry professionals. After meeting the CEO of HBO, I was surprised at how much of the cohort was interested in the entertainment and media industry, a space of... View Details

12 Aug 2019
Research & Ideas

How Scale Changes a Manager's Responsibilities

company matures, but keeping it clear and not wavering too often is critical. When I was the chief technology officer at DigitalOcean, our True North was to empower developers to build great software, and our guardrail was simplicity. If... View Details

Keywords: by Julia Austin

01 Mar 2011
First Look

First Look: March 1

features of each technology and asks which forms of online marketing the company should prioritize in the future. Discusses similarities and differences between online and off-line marketing, as well as issues of marketing campaign... View Details

Keywords: Sean Silverthorne

01 Apr 2014
First Look

First Look: April 1

competitive interaction research to consider potential drawbacks and emphasize how competitive exposure, enabled by powerful intermediaries, can inhibit innovation. We develop a conceptualization of information leakage that occurs when... View Details

Keywords: Sean Silverthorne

January 2024 (Revised February 2024)
Case

Data-Driven Denim: Financial Forecasting at Levi Strauss

By: Mark Egan

The case examines Levi Strauss’ journey in implementing machine learning and AI into its financial forecasting process. The apparel company partnered with the IT company Wipro in 2017 to develop a machine learning algorithm that could help Levi Strauss forecast its... View Details

Keywords: Investor Relations; Forecasting; Machine Learning; Artificial Intelligence; Apparel; Corporate Finance; Forecasting and Prediction; AI and Machine Learning; Digital Transformation; Apparel and Accessories Industry; United States