Publications

May 1976
Article

Interbrand Choice, Media Mix and Market Performance

By: M. E. Porter

Keywords: Decision Choices and Conditions; Media; Markets; Performance

May 1997
Case

Center for Women & Enterprise: Looking for a Director of Development with "The Scrappiness Factor"

By: Thomas J. Kosnik and Natalie Zakarian

Andrea Silbert is founder of the Center for Women & Enterprise, a nonprofit with a mission to empower women to become economically self-sufficient and prosperous through entrepreneurship. She must select a new senior sales executive, decide how to share... View Details

Keywords: Decisions; Selection and Staffing; Entrepreneurship

19 Jan 2022
In Practice

7 Trends to Watch in 2022

As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details

Keywords: by HBS News

December 2017 (Revised April 2018)
Case

Area One Farms

By: Forest Reinhardt, Jose B. Alvarez and Annelena Lobb

In 2017, Joelle Faulkner, CEO of Area One Farms, a Canadian private-equity fund focused on investing in the best Canadian farms and helping them expand, considered the merits and disadvantages of expanding her business to the U.S. While the markets shared some... View Details

Keywords: Expansion; Decision Choices and Conditions; Private Equity; Canada; United States

Article

Experience Theory, or How Desserts Are Like Losses

By: Jolie M. Martin, Martin Reimann and Michael I. Norton

While many experiments have explored risk preferences for money, few have systematically assessed risk preferences for everyday experiences. We propose a conceptual model and provide convergent evidence from seven experiments that, in contrast to a typical “zero”... View Details

Keywords: Experiences; Monetary Gambles; Risk Preferences; Experience Theory; Risk and Uncertainty; Behavior; Decision Choices and Conditions

Read Now

August 2008
Supplement

Charles Schwab & Co. "Talk to Chuck" Advertising Campaign Ad Clips

By: John A. Quelch

A series of advertising clips that were prepared for television advertising to accompany the "Talk to Chuck" advertising campaign of Charles Schwab and Co. View Details

Keywords: Decisions; Business or Company Management; Advertising Campaigns; Financial Services Industry

October 2006 (Revised March 2007)
Case

The ColorMatch Hair Color System

By: Clayton M. Christensen and Matthew Beecher

Describes the challenge of finding the right market for a product. View Details

Keywords: Decision Choices and Conditions; Innovation and Invention; Markets; Product; Beauty and Cosmetics Industry

March 1999 (Revised August 1999)
Case

Coop, The: Market Research

By: Ruth Bolton and Youngme E. Moon

Daryl Buckmeister, CEO of The Chicken Coop, must decide whether to invest in market research, how much money to spend, and which programs to fund. His two vice presidents (of quality and marketing) have presented very different proposals. View Details

Keywords: Marketing; Cost; Research; Markets; Quality; Decisions; Management Teams; Food and Beverage Industry; Retail Industry

2006
Conference Paper

Modeling Repeated Play of the Prisoners' Dilemma with Reinforcement Learning over an Enriched Strategy Set

By: A. E. Roth and Ido Erev

Keywords: Decision Choices and Conditions; Strategy; Game Theory; Learning

January 1998 (Revised March 1998)
Case

Viacom, Inc.: Carpe Diem (Condensed)

By: Joseph L. Bower and Thomas R. Eisenmann

Viacom has built a powerful position in the global entertainment industry through skillful and bold acquisitions. Now its expansion is challenged by the moves of Rupert Murdoch's News Corp. Different businesses within Viacom have contradictory positions on how to deal... View Details

Keywords: Acquisition; Cost vs Benefits; Decisions; Entertainment; Competition; Corporate Strategy; Expansion; Entertainment and Recreation Industry

December 2021
Case

Should I Stay or Should I Go? Assessing Risk in Carlos Ghosn's International Escape

By: Eugene F. Soltes, Grace Liu and Muneeb Ahmed

In 2018, automotive tycoon Carlos Ghosn was arrested in Japan on financial misreporting charges, followed later by charges of improper payments and misappropriation of funds. Over a year later, still awaiting trial, Ghosn organized his escape from house arrest in Tokyo... View Details

Keywords: Crime and Corruption; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Ethics; Cross-Cultural and Cross-Border Issues; Law; Courts and Trials; Rights; Risk and Uncertainty; Auto Industry; Japan

05 Aug 2002
Research & Ideas

Understanding the Process of Innovation

data-driven analytical approach to understanding new market opportunities. "That's a great process for finding gaps in well-established markets," says Christensen, "but it's a bad process for making intuitive bets."... View Details

Keywords: by Loren Gray

February 2019
Case

Miroglio Fashion (A)

By: Sunil Gupta and David Lane

Francesco Cavarero, chief information officer of Miroglio Fashion, Italy’s third-largest retailer of women’s apparel, was trying to bring analytical rigor to the company’s forecasting and inventory management decisions. But fashion is inherently hard to predict. Can... View Details

Keywords: Inventory Management; Demand Forecasting; Artificial Intelligence; Machine Learning; Forecasting and Prediction; Operations; Management; Decision Making; AI and Machine Learning; Apparel and Accessories Industry; Fashion Industry

17 Nov 2016
News

Wired for Innovation

Working in a small fishing village on the Panama-Costa Rica border, Skelly helped to make decisions about micro lending in order to generate small-business growth. “I didn’t know much about business, but... View Details

Keywords: Deborah Blagg; Electric Power Generation, Transmission, Distribution; Utilities

2024
Working Paper

Pitfalls of Demographic Forecasts of U.S. Elections

By: Richard Calvo, Vincent Pons and Jesse M. Shapiro

Many observers have forecast large partisan shifts in the US electorate based on demographic trends. Such forecasts are appealing because demographic trends are often predictable even over long horizons. We backtest demographic forecasts using data on US elections... View Details

Keywords: Mathematical Methods; Voting; Political Elections; Trends; Forecasting and Prediction; Demographics

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May 2020 (Revised August 2021)
Case

Playing the Field: Competing Bids for Anadarko Petroleum Corp

By: E. Scott Mayfield, Daniel Green and Benjamin C. Esty

On April 8, 2019, Occidental’s CEO Vicki Hollub made a private offer to buy Anadarko Petroleum Corporation for $72 in cash and stock. Anadarko's CEO Al Walker said he would consider the offer, yet three days later, on April 11, he signed a merger agreement with Chevron... View Details

Keywords: Mergers and Acquisitions; Bids and Bidding; Decision Making; Cost vs Benefits

June 2023 (Revised January 2024)
Case

Communities In Schools (Atlanta): Innovating a College Program

By: V. Kasturi Rangan, Lynda M. Applegate and Alexis Lefort

Frank Brown, CIS of Atlanta's new Black CEO, was keen to extend CIS's well-honed case management in schools program to youth in college. Founded 50 years ago by Bill Milliken, CIS, a network of 110 affiliates, had built a strong program of assisting and supporting... View Details

Keywords: Decisions; Education; Expansion; Organizational Change and Adaptation; Atlanta

June 2000
Case

Risk Management and Leasing at Nissan Motor Corporation, USA

Market pressures, accounting, and managerial incentives can result in managerial choices that have a long-term detrimental effect on the firm. View Details

Keywords: Risk Management; Value; Decision Choices and Conditions; Accounting; Auto Industry