Publications

February 1975 (Revised April 2002)
Case

Elizabeth Best (A)

By: Wickham Skinner and Ardis Burst

New political appointee with years of volunteer experience takes over highly responsible job in state government and is met with bureaucratic resistance. View Details

Keywords: Government Administration; Organizational Structure; Attitudes; Groups and Teams; Human Resources; Jobs and Positions; Prejudice and Bias; Public Administration Industry

01 May 2008
Research & Ideas

The Marketing Challenges of the China Olympics

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Normally, the Olympic Games are a positive... View Details

Keywords: by John Quelch; Sports

25 Jul 2011
Research & Ideas

How Disruptive Innovation is Remaking the University

expectations with them. With the support of ambitious university presidents, they strove to make their new academic environments like those from which they had come. This internal drive was reinforced by external systems for accrediting, classifying, View Details

Keywords: by Clayton M. Christensen & Henry J. Eyring; Education

August 2011 (Revised November 2012)
Case

Danielle Marcoux at AdNet2Win Technologies

By: Anthony J. Mayo and Joshua D. Margolis

Danielle Marcoux, Director of Web Design at AdNet2Win Technologies, must decide how best to confront Charles Davide, the Chief Technology Officer and leader of the design team charged with overseeing a major upgrade of the company's proprietary customer loyalty... View Details

Keywords: Management Style; Management Teams; Interpersonal Communication; Creativity; Status and Position; Web Services Industry

04 May 2009
Research & Ideas

What’s Next for the Big Financial Brands

valuable brands list. The rival 2008 Interbrand ranking of the top 100 global brands included 13 financial services brands. Citi appeared on both lists. Today, with its brand reputation seriously damaged, Citi's stock price is in the... View Details

Keywords: by John Quelch; Banking; Financial Services

10 Oct 2018
Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

McBoatface. Overruling the public’s wishes, NERC named the craft after British naturalist Sir David Attenborough. The public was outraged; newspaper editorials decried the lack of democracy, and citizens protested the unfairness of it all... View Details

Keywords: by Michael Blanding; Advertising

October 1999 (Revised September 2005)
Case

Eddie Bauer, Inc.

By: David E. Bell and Ann Leamon

Eddie Bauer has decided to coordinate its merchandising strategy (price, selection) across its stores and catalog. But with e-commerce, is this still sensible? View Details

Keywords: Management; Brands and Branding; Marketing Channels; Product Positioning; Business Strategy; Internet

05 Sep 2006
Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

complexity and broad implications for today. In a remarkably globalized industry, Porsche is a rare example of a company staking its brand, in this example the Cayenne, on the image of one particular country. Wiedeking, regularly View Details

Keywords: by Martha Lagace; Auto; Manufacturing

January 2014
Case

CleanSpritz

By: John A. Quelch and Alisa Zalosh

Sales of CleanSpritz all-purpose cleaning spray have been steadily declining for the past five years, and management believes the decline correlates to a growing environmental concern among U.S. consumers. CleanSpritz's management is considering several options to... View Details

Keywords: Product Positioning; Competition; Marketing Strategy; Corporate Social Responsibility and Impact; Performance Improvement; Environmental Sustainability; Product Launch; Product Development; Consumer Products Industry

August 2011
Teaching Note

Before the Fall: Lehman Brothers 2008 (TN)

By: Clayton Rose and Sally Canter Ganzfried

Teaching Note for 309-093. View Details

Keywords: Resignation and Termination; Problems and Challenges; Management; Change; Performance; Rank and Position; Business and Stakeholder Relations; Investment Funds; Capital Structure; Service Industry

16 Feb 2016
First Look

February 16, 2016

shadows of their external counterparts and how the former organization form has evolved over time. The core competencies underlying the contemporary in-house agency model are analyzed, and the competitive... View Details

Keywords: Sean Silverthorne

13 Mar 2018
First Look

March 13, 2018

fields. A sponsor is someone who advocates for a protégé, and in doing so, takes a stake in her success. We use a laboratory experiment to explore two channels through which sponsorship has been posited to... View Details

Keywords: Sean Silverthorne

June 2005 (Revised October 2005)
Case

Coach Roy Williams: What Next? (A)

By: Thomas J. DeLong, Christoper Chang and Scott Schweitzer

Roy Williams, head coach of the Kansas University Men's Basketball Team, was facing a major decision. The recent resignation of the coach at the University of North Carolina (UNC) had lead to speculation that Williams, a UNC alumnus, would be named as its new coach.... View Details

Keywords: Decision Choices and Conditions; Resignation and Termination; Job Offer; Leading Change; Management Succession; Performance Improvement; Personal Development and Career; Sports; Kansas; North Carolina

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October 1981 (Revised June 1985)
Case

Vicks Health Care Division: Project Scorpio (A)

The Vicks Health Care Division lacks a solid form entry in the OTC colds care category and has developed a "me-too" product. The main issues are whether there is an opportunity for the product, and, if so, how it should be positioned. Main teaching objectives are to... View Details

Keywords: Product Positioning; Health Care and Treatment; Product Launch; Market Participation; Health Industry

12 Apr 2010
Research & Ideas

One Report: Better Strategy through Integrated Reporting

emissions can have a positive return on investment but hurt earnings and cash flow in the short term. Some commitments may actually result in a wealth transfer from shareholders to another stakeholder group,... View Details

Keywords: by Martha Lagace

05 Sep 2012
First Look

First Look: September 5

categorization effect persisted regardless of whether the rewards were presented using a gain or loss frame. Using both moderation and mediation analyses, we found that categorizing rewards had these View Details

Keywords: Sean Silverthorne

10 Feb 2015
First Look

First Look: February 10

Publications February 2015 RAND Journal of Economics Performance Responses to Competition Across Skill-Levels in Rank Order Tournaments: Field Evidence and Implications for Tournament Design By: Boudreau,... View Details

Keywords: Sean Silverthorne

July 2002
Case

Introducing ... The XFL!

By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman

When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details

Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization

2020
Working Paper

Accounting for Product Impact in the Consumer Finance Industry

By: George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor credit card providers within the consumer finance industry. We design a monetization methodology that allows us to calculate monetary impact estimates... View Details