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21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

maintaining such high standards can impact not only a multinational's business in an emerging market but also its wider business. 4 In mid-2009, it was reported that more than 120 companies were under investigation by the U.S. Department... View Details

Keywords: by Martha Lagace

19 Jun 2007
First Look

First Look: June 19, 2007

disease. Traces the development of the relationship between Cone and the AHA and the development of the Go Red For Women campaign. Challenges students to assess the success of Go Red and its impact on the AHA and its goals. Concludes by... View Details

Keywords: Martha Lagace

29 Jan 2013
First Look

First Look: Jan. 29

may increase the rate of individual learning from customer-specific experience for a focal task. Finally, we find that the level of experience with a customer for the entire outsourcing firm also yields learning and that the degree of customer depth moderates the View Details

Keywords: Sean Silverthorne