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Show Results For
- All HBS Web
(10,000)
- People (45)
- News (2,776)
- Research (4,689)
- Events (42)
- Multimedia (161)
- Faculty Publications (3,106)
- Research Summary
Overview
By: Eva Ascarza
Professor Ascarza’s research primarily focuses on providing researchers and marketers a better understanding of how to manage customer retention so as to reduce churn and increase firm’s profitability. She addresses these issues by building empirical models of customer... View Details
- 2024
- Article
Crucibles, Multiple Sensitive Periods, and Career Progression
By: Prithwiraj Choudhury, Sunasir Dutta, Hise O. Gibson and Eric Lin
We study the effects of crucible experiences along multiple sensitive periods on career progression. While prior literature has hinted that individuals can be imprinted during multiple sensitive periods, not just during the early career, there has been scant attention... View Details
Keywords: Military Service; Personal Development and Career; Transformation; Power and Influence; Learning; Human Capital
Choudhury, Prithwiraj, Sunasir Dutta, Hise O. Gibson, and Eric Lin. "Crucibles, Multiple Sensitive Periods, and Career Progression." Academy of Management Proceedings (2024).
- 30 Nov 2022
- Research & Ideas
Recruiters: Highlight Your Company’s Diversity, Not Just Perks and Pay
disclosures with the US Securities and Exchange Commission (SEC). While many companies have been trying to build more inclusive workplaces, only half of S&P 500 companies had gone as far as naming a... View Details
Keywords: by Sean Silverthorne
- 11 Mar 2008
- Working Paper Summaries
Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya
- 08 Feb 2024
- Blog Post
African American Student Union Spotlight on Joint Degrees
have a career that spans the public, private, and nonprofit sectors. Through the joint degree program, I am building skills that will allow me to leverage the strengths of each sector to drive economic and... View Details
- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
and continue to build on your learning.” Just as important, the response had to be relevant to that customer. If a consumer searched for “sneakers,” the site should not only provide a list of sneaker-like... View Details
- Web
Resources for New Alumni - Alumni
Founder of Bridgepath Career Advisors, LLC and HBS Career Coach Read Post: Build a Resume that Stands Above the Competition No matter where you are in your career, professional development is an ongoing... View Details
- Web
McArthur Hall | About
oversaw the construction of three new buildings and 16 major renovation projects. In addition, he revitalized HBS publishing activities, widening dissemination View Details
- Web
HBS Alumni Conference: Accelerating Climate Solutions - Alumni
extends across all business disciplines. To achieve climate goals, we need business leaders to build skills across disciplines and to understand how climate change considerations are being infused into all areas View Details
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
Think of famous brands you know: Hallmark cards and Coca-Cola soft drinks, for example. What do these products have in common for consumers? An emotional meaning that taps into thoughts and feelings related to the positive aspects View Details
- 18 Oct 2011
- Working Paper Summaries
Historical Trajectories and Corporate Competences in Wind Energy
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- October 2021 (Revised January 2022)
- Supplement
Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (C)
By: Linda A. Hill and Emily Tedards
This case is the third installment in a series about the 10-year cultural and digital transformation of Pfizer’s Global Clinical Supply organization. In 2011, Michael Ku became Pfizer’s Vice President of Global Clinical Supply (GCS) after the company had undergone... View Details
Keywords: Clinical Supply Chain; COVID-19; Vaccine; Agile; Innovation and Invention; Change Management; Organizational Culture; Transformation; Leadership; Corporate Strategy; Health Pandemics; Crisis Management; Mission and Purpose; Health Care and Treatment; Supply Chain Management; Digital Transformation
Hill, Linda A., and Emily Tedards. "Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (C)." Harvard Business School Supplement 422-041, October 2021. (Revised January 2022.)
- 01 Dec 2023
- News
Drop Everything, Read This
The Bookshelf Rick Rubin is one of the greatest music producers of all time. His book, The Creative Act: A Way of Being, is about the creative process and is based on his experiences with era-defining musicians. He encourages the reader to be open to clues and... View Details
- Portrait Project
Kate Kleinsman
world: you will find our milk in your stores and our leaders on your screens. Why would I not want to be a part of continuing to build on that? Aotearoa (New Zealand). Kāinga (Home). I can’t wait to come... View Details
- Web
Alumni Engagement | Social Enterprise | Harvard Business School
Social enterprise-focused alumni comprise a powerful network for social impact that spans across the globe. Whether it’s within the nonprofit, public, or private sector, HBS alumni pursue a variety of managerial, entrepreneurial,... View Details
- Web
Research Resources - Doctoral
Research Community Research Resources Our research and teaching resources are unmatched. The research and teaching resources at Harvard are unmatched by any other school. Students can make use of virtually any methodology required to... View Details
- 04 Sep 2012
- Working Paper Summaries
Level II Negotiations: Helping the Other Side Meet Its ‘Behind the Table’ Challenges
Keywords: by James Sebenius
- September 2025
- Article
Sticky Capital Controls
By: Miguel Acosta-Henao, Laura Alfaro and Andrés Fernández
There is much ongoing debate on the merits of capital controls as effective policy instruments. The differing perspectives are due in part to a lack of empirical studies that look at the intensive margin of controls, which in turn has prevented a quantitative... View Details
Keywords: Capital Controls; Macroprudential Policies; Stickiness; Intensive; (S, S) Costs; Capital; Management; Macroeconomics; Governance Controls; Mathematical Methods
Acosta-Henao, Miguel, Laura Alfaro, and Andrés Fernández. "Sticky Capital Controls." Art. 104104. Journal of International Economics 157 (September 2025).
- May 2013
- Article
How to Negotiate with VCs
By: Deepak Malhotra
VC-entrepreneur partnership agreements often contain flaws that become highly damaging as the parties come up against issues of power, trust, and much more. Yet many of the flaws are systematic and predictable—and hence preventable. The author, a longtime consultant to... View Details
Malhotra, Deepak. "How to Negotiate with VCs." Harvard Business Review 91, no. 5 (May 2013): 84–90.