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Publications

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  • All HBS Web  (10,000)
    • People  (45)
    • News  (2,776)
    • Research  (4,689)
    • Events  (42)
    • Multimedia  (161)
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Show Results For

  • All HBS Web  (10,000)
    • People  (45)
    • News  (2,776)
    • Research  (4,689)
    • Events  (42)
    • Multimedia  (161)
  • Faculty Publications  (3,106)
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  • Research Summary

Overview

By: Eva Ascarza
Professor Ascarza’s research primarily focuses on providing researchers and marketers a better understanding of how to manage customer retention so as to reduce churn and increase firm’s profitability. She addresses these issues by building empirical models of customer... View Details
  • 2024
  • Article

Crucibles, Multiple Sensitive Periods, and Career Progression

By: Prithwiraj Choudhury, Sunasir Dutta, Hise O. Gibson and Eric Lin
We study the effects of crucible experiences along multiple sensitive periods on career progression. While prior literature has hinted that individuals can be imprinted during multiple sensitive periods, not just during the early career, there has been scant attention... View Details
Keywords: Military Service; Personal Development and Career; Transformation; Power and Influence; Learning; Human Capital
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Choudhury, Prithwiraj, Sunasir Dutta, Hise O. Gibson, and Eric Lin. "Crucibles, Multiple Sensitive Periods, and Career Progression." Academy of Management Proceedings (2024).
  • 30 Nov 2022
  • Research & Ideas

Recruiters: Highlight Your Company’s Diversity, Not Just Perks and Pay

disclosures with the US Securities and Exchange Commission (SEC). While many companies have been trying to build more inclusive workplaces, only half of S&P 500 companies had gone as far as naming a... View Details
Keywords: by Sean Silverthorne
  • 11 Mar 2008
  • Working Paper Summaries

Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya

Keywords: by Nava Ashraf, Xavier Giné & Dean Karlan; Food & Beverage
  • 08 Feb 2024
  • Blog Post

African American Student Union Spotlight on Joint Degrees

have a career that spans the public, private, and nonprofit sectors. Through the joint degree program, I am building skills that will allow me to leverage the strengths of each sector to drive economic and... View Details
  • 28 Nov 2018
  • HBS Case

On Target: Rethinking the Retail Website

and continue to build on your learning.” Just as important, the response had to be relevant to that customer. If a consumer searched for “sneakers,” the site should not only provide a list of sneaker-like... View Details
Keywords: by Dina Gerdeman; Retail
  • Web

Resources for New Alumni - Alumni

Founder of Bridgepath Career Advisors, LLC and HBS Career Coach Read Post: Build a Resume that Stands Above the Competition No matter where you are in your career, professional development is an ongoing... View Details
  • Web

McArthur Hall | About

oversaw the construction of three new buildings and 16 major renovation projects. In addition, he revitalized HBS publishing activities, widening dissemination View Details
  • Web

HBS Alumni Conference: Accelerating Climate Solutions - Alumni

extends across all business disciplines. To achieve climate goals, we need business leaders to build skills across disciplines and to understand how climate change considerations are being infused into all areas View Details
  • 05 May 2008
  • Research & Ideas

Connecting with Consumers Using Deep Metaphors

Think of famous brands you know: Hallmark cards and Coca-Cola soft drinks, for example. What do these products have in common for consumers? An emotional meaning that taps into thoughts and feelings related to the positive aspects View Details
Keywords: by Martha Lagace; Consumer Products
  • 18 Oct 2011
  • Working Paper Summaries

Historical Trajectories and Corporate Competences in Wind Energy

Keywords: by Geoffrey Jones & Loubna Bouamane; Energy; Utilities
  • May 2022
  • Case

Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
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Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
  • October 2021 (Revised January 2022)
  • Supplement

Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (C)

By: Linda A. Hill and Emily Tedards
This case is the third installment in a series about the 10-year cultural and digital transformation of Pfizer’s Global Clinical Supply organization. In 2011, Michael Ku became Pfizer’s Vice President of Global Clinical Supply (GCS) after the company had undergone... View Details
Keywords: Clinical Supply Chain; COVID-19; Vaccine; Agile; Innovation and Invention; Change Management; Organizational Culture; Transformation; Leadership; Corporate Strategy; Health Pandemics; Crisis Management; Mission and Purpose; Health Care and Treatment; Supply Chain Management; Digital Transformation
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Hill, Linda A., and Emily Tedards. "Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (C)." Harvard Business School Supplement 422-041, October 2021. (Revised January 2022.)
  • 01 Dec 2023
  • News

Drop Everything, Read This

The Bookshelf Rick Rubin is one of the greatest music producers of all time. His book, The Creative Act: A Way of Being, is about the creative process and is based on his experiences with era-defining musicians. He encourages the reader to be open to clues and... View Details
Keywords: Publishing Industries (except Internet); Information
  • Portrait Project

Kate Kleinsman

world: you will find our milk in your stores and our leaders on your screens. Why would I not want to be a part of continuing to build on that? Aotearoa (New Zealand). Kāinga (Home). I can’t wait to come... View Details
  • Web

Alumni Engagement | Social Enterprise | Harvard Business School

Social enterprise-focused alumni comprise a powerful network for social impact that spans across the globe. Whether it’s within the nonprofit, public, or private sector, HBS alumni pursue a variety of managerial, entrepreneurial,... View Details
  • Web

Research Resources - Doctoral

Research Community Research Resources Our research and teaching resources are unmatched. The research and teaching resources at Harvard are unmatched by any other school. Students can make use of virtually any methodology required to... View Details
  • 04 Sep 2012
  • Working Paper Summaries

Level II Negotiations: Helping the Other Side Meet Its ‘Behind the Table’ Challenges

Keywords: by James Sebenius
  • September 2025
  • Article

Sticky Capital Controls

By: Miguel Acosta-Henao, Laura Alfaro and Andrés Fernández
There is much ongoing debate on the merits of capital controls as effective policy instruments. The differing perspectives are due in part to a lack of empirical studies that look at the intensive margin of controls, which in turn has prevented a quantitative... View Details
Keywords: Capital Controls; Macroprudential Policies; Stickiness; Intensive; (S, S) Costs; Capital; Management; Macroeconomics; Governance Controls; Mathematical Methods
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Acosta-Henao, Miguel, Laura Alfaro, and Andrés Fernández. "Sticky Capital Controls." Art. 104104. Journal of International Economics 157 (September 2025).
  • May 2013
  • Article

How to Negotiate with VCs

By: Deepak Malhotra
VC-entrepreneur partnership agreements often contain flaws that become highly damaging as the parties come up against issues of power, trust, and much more. Yet many of the flaws are systematic and predictable—and hence preventable. The author, a longtime consultant to... View Details
Keywords: Venture Capital; Negotiation Tactics; Entrepreneurship
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Malhotra, Deepak. "How to Negotiate with VCs." Harvard Business Review 91, no. 5 (May 2013): 84–90.
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