Construction of Buildings - Publications - Faculty & Research

Research Summary

Overview

Professor Ascarza’s research primarily focuses on providing researchers and marketers a better understanding of how to manage customer retention so as to reduce churn and increase firm’s profitability. She addresses these issues by building empirical models of customer... View Details

2024
Article

Crucibles, Multiple Sensitive Periods, and Career Progression

By: Prithwiraj Choudhury, Sunasir Dutta, Hise O. Gibson and Eric Lin

We study the effects of crucible experiences along multiple sensitive periods on career progression. While prior literature has hinted that individuals can be imprinted during multiple sensitive periods, not just during the early career, there has been scant attention... View Details

Keywords: Military Service; Personal Development and Career; Transformation; Power and Influence; Learning; Human Capital

Citation

Register to Read

30 Nov 2022
Research & Ideas

Recruiters: Highlight Your Company’s Diversity, Not Just Perks and Pay

disclosures with the US Securities and Exchange Commission (SEC). While many companies have been trying to build more inclusive workplaces, only half of S&P 500 companies had gone as far as naming a... View Details

Keywords: by Sean Silverthorne

11 Mar 2008
Working Paper Summaries

Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya

Keywords: by Nava Ashraf, Xavier Giné & Dean Karlan; Food & Beverage

08 Feb 2024
Blog Post

African American Student Union Spotlight on Joint Degrees

have a career that spans the public, private, and nonprofit sectors. Through the joint degree program, I am building skills that will allow me to leverage the strengths of each sector to drive economic and... View Details

28 Nov 2018
HBS Case

On Target: Rethinking the Retail Website

and continue to build on your learning.” Just as important, the response had to be relevant to that customer. If a consumer searched for “sneakers,” the site should not only provide a list of sneaker-like... View Details

Keywords: by Dina Gerdeman; Retail

Web

Resources for New Alumni - Alumni

Founder of Bridgepath Career Advisors, LLC and HBS Career Coach Read Post: Build a Resume that Stands Above the Competition No matter where you are in your career, professional development is an ongoing... View Details

Web

McArthur Hall | About

oversaw the construction of three new buildings and 16 major renovation projects. In addition, he revitalized HBS publishing activities, widening dissemination View Details

Web

HBS Alumni Conference: Accelerating Climate Solutions - Alumni

extends across all business disciplines. To achieve climate goals, we need business leaders to build skills across disciplines and to understand how climate change considerations are being infused into all areas View Details

05 May 2008
Research & Ideas

Connecting with Consumers Using Deep Metaphors

Think of famous brands you know: Hallmark cards and Coca-Cola soft drinks, for example. What do these products have in common for consumers? An emotional meaning that taps into thoughts and feelings related to the positive aspects View Details

Keywords: by Martha Lagace; Consumer Products

18 Oct 2011
Working Paper Summaries

Historical Trajectories and Corporate Competences in Wind Energy

Keywords: by Geoffrey Jones & Loubna Bouamane; Energy; Utilities

May 2022
Case

Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States

Citation

Educators

Purchase

October 2021 (Revised January 2022)
Supplement

Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (C)

By: Linda A. Hill and Emily Tedards

This case is the third installment in a series about the 10-year cultural and digital transformation of Pfizer’s Global Clinical Supply organization. In 2011, Michael Ku became Pfizer’s Vice President of Global Clinical Supply (GCS) after the company had undergone... View Details

Keywords: Clinical Supply Chain; COVID-19; Vaccine; Agile; Innovation and Invention; Change Management; Organizational Culture; Transformation; Leadership; Corporate Strategy; Health Pandemics; Crisis Management; Mission and Purpose; Health Care and Treatment; Supply Chain Management; Digital Transformation

Citation

Purchase

01 Dec 2023
News

Drop Everything, Read This

The Bookshelf Rick Rubin is one of the greatest music producers of all time. His book, The Creative Act: A Way of Being, is about the creative process and is based on his experiences with era-defining musicians. He encourages the reader to be open to clues and... View Details

Keywords: Publishing Industries (except Internet); Information

Portrait Project

Kate Kleinsman

world: you will find our milk in your stores and our leaders on your screens. Why would I not want to be a part of continuing to build on that? Aotearoa (New Zealand). Kāinga (Home). I can’t wait to come... View Details

Web

Alumni Engagement | Social Enterprise | Harvard Business School

Social enterprise-focused alumni comprise a powerful network for social impact that spans across the globe. Whether it’s within the nonprofit, public, or private sector, HBS alumni pursue a variety of managerial, entrepreneurial,... View Details

Web

Research Resources - Doctoral

Research Community Research Resources Our research and teaching resources are unmatched. The research and teaching resources at Harvard are unmatched by any other school. Students can make use of virtually any methodology required to... View Details

04 Sep 2012
Working Paper Summaries

Level II Negotiations: Helping the Other Side Meet Its ‘Behind the Table’ Challenges

Keywords: by James Sebenius

September 2025
Article

Sticky Capital Controls

By: Miguel Acosta-Henao, Laura Alfaro and Andrés Fernández

There is much ongoing debate on the merits of capital controls as effective policy instruments. The differing perspectives are due in part to a lack of empirical studies that look at the intensive margin of controls, which in turn has prevented a quantitative... View Details

Keywords: Capital Controls; Macroprudential Policies; Stickiness; Intensive; (S, S) Costs; Capital; Management; Macroeconomics; Governance Controls; Mathematical Methods

Citation

Read Now

May 2013
Article

How to Negotiate with VCs

By: Deepak Malhotra

VC-entrepreneur partnership agreements often contain flaws that become highly damaging as the parties come up against issues of power, trust, and much more. Yet many of the flaws are systematic and predictable—and hence preventable. The author, a longtime consultant to... View Details

Keywords: Venture Capital; Negotiation Tactics; Entrepreneurship

Citation

Find at Harvard

Purchase