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Show Results For
- All HBS Web
(766)
- People (4)
- News (217)
- Research (447)
- Events (5)
- Multimedia (9)
- Faculty Publications (281)
- October 1981 (Revised August 2010)
- Case
Quabbin Cablevision Company
By: Henry B. Reiling
Several entrepreneurs are considering the purchase of an existing cable TV business with the financial assistance of several investors. They must decide whether to establish the company as a partnership or a corporation, and how to capitalize the company for an optimal... View Details
Keywords: Mergers and Acquisitions; Business Organization; Television Entertainment; Entrepreneurship; Capital Structure; Taxation; Telecommunications Industry; Massachusetts
Reiling, Henry B. "Quabbin Cablevision Company." Harvard Business School Case 282-003, October 1981. (Revised August 2010.)
C. Kemmons Wilson
though operated by a different owner, would be nearly an exact replica of the others, with such amenities as air conditioning, color television and a swimming pool. Because of Wilson’s strict standards and intensive licensee training... View Details
Keywords: Restaurants & Lodging
- 01 Jun 2003
- News
Portraits from the Class of 2003
New England Conservatory, piano; Yale, psychobiology Speaks: French, Hebrew HBS Show: musical director (2002); writer (2003) Last Summer: associate producer, A Hole in One, Beech Hill Films Previous Career: engagement manager, McKinsey’s Media and Entertainment... View Details
Keywords: Arts, Entertainment
- 2013
- Working Paper
NBC and the 2012 London Olympics: Unexpected Success
By: Stephen A. Greyser and Vadim Kogan
"The 2010 Vancouver Winter Games lost $223 million, astonishing for a 17-day event. Next year's London Summer Games, which cost a record Olympic rights fee of $1.18 billion, are expected to lose at least as much..." wrote Richard Sandomir in The New York Times. "NBC... View Details
Keywords: Success; Profit; Sports; Failure; Television Entertainment; Media and Broadcasting Industry; Sports Industry; Entertainment and Recreation Industry; Vancouver; Beijing; London; Brazil; Russia
Greyser, Stephen A., and Vadim Kogan. "NBC and the 2012 London Olympics: Unexpected Success." Harvard Business School Working Paper, No. 14-028, September 2013.
- Web
Thomas Murphy | Baker Library
Thomas Murphy MBA 1949, Capital Cities/ABC Play Video duration: 58:24 Thomas “Tom” Murphy, HBS 1949. Interview conducted in December 2000 Thomas “Tom” Murphy, HBS 1949, joined a small television station in upstate New York after... View Details
- 26 Apr 2016
- First Look
April 26
Business School Case 316-143 Whither the Weather (Company): Forecasting 2016 CEO David Kenny led the transformation of the Weather Company from a television business to a Big Data technology company from 2012 until 2016, when IBM acquired... View Details
Keywords: Sean Silverthorne
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
Despite this upheaval, it seemed some businesses were immune to the digital onslaught—companies whose products and services couldn't be easily turned into 1's and 0's and put online. "A television set can't be digitized. A telephone can't... View Details
Keywords: by Michael Blanding
- 01 Dec 2009
- News
What’s On?
KILAR After working at Amazon.com for nine years, in 2007 Jason Kilar (MBA ’97) became CEO of Hulu, the service that brings popular television programming and movies to computers via high-quality streaming video. Hulu, free and... View Details
- 01 Sep 2004
- News
Joe Toplyn (MBA 1979)
For over twenty years, Boston native Joe Toplyn has written and produced television comedy. His credits include Late Night with David Letterman, for which he won four Emmy Awards; The Tonight Show with Jay Leno; The Late Show with David... View Details
- 19 Sep 2016
- News
Thomas S. Murphy (MBA 1949)
approached him. “He said that he was going into a little crapshoot in Albany and needed someone to run a television station,” recalls Murphy. “That’s how in 1954 I became Capital Cities first employee.” Just ten years later, he was named... View Details
- 17 Feb 2011
- News
Field Report: Rwanda
a private media company and Karisimbi client. The group worked with Tele-10 to identify ways to improve its advertising sales process for radio advertising and to help improve customer service for its satellite television business. “We... View Details
- 29 Mar 2023
- News
Robert Kraft Launches Campaign to Combat Antisemitism
person," as reported by CBS News. The campaign was launched through Kraft's Foundation to Combat Antisemitism and will feature public service television advertisements as well as a social media campaign. Kraft told the Associated Press... View Details
Edward J. Noble
Noble founded the entity that eventually became Life Savers Incorporated and grew it from a failing mint producer into a global business, with sales of $20 million in the mid-1950s. Noble also founded the American Broadcasting Company (ABC) and shepherded it to a... View Details
Keywords: Food & Tobacco
Desiderio A. Arnaz
In 1951, Desi Arnaz and Lucille Ball first telecasted their situation comedy - “I Love Lucy,” which was an overnight sensation. Desilu Productions literally created the phenomenon of reruns. Selling the rerun rights of “I Love Lucy” to CBS, Arnaz purchased RKO studios.... View Details
Keywords: Entertainment & Broadcast Media
- 12 Jul 2011
- News
Phone Fun
Braterman: The man to call when it comes to selling phones. Photo courtesy Russell Braterman When it comes to selling mobile phones to a youthful market, Phones 4u’s marketing director Russell Braterman (MBA ’00) favors ad spots during “quirky and weird” British View Details
- March 2012
- Article
The New Science of Viral Ads
By: Thales Teixeira
It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details
Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment
Teixeira, Thales. "The New Science of Viral Ads." Harvard Business Review 90, no. 3 (March 2012): 25–27.
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass marketers have a whole new game to learn if they aspire to... View Details
Keywords: by Peter K. Jacobs
Hugh M. Hefner
doing, he brought a sense of respectability to an otherwise disrespected industry. By the seventies, circulation of Playboy peaked at 7 million, and Hefner had added night clubs, a cable television channel, movies and record production to... View Details
Keywords: Publishing & Print Media
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
those sites account for a significant percentage of online attention.” Getting a clearer window into how households allocate what little available attention they have could have implications for other markets, Greenstein adds, such as View Details
- 04 Aug 2006
- What Do You Think?
What Happens When the Economics of Scarcity Meets the Economics of Abundance?
and trading many others; creating and maintaining blogs, some of which are more frequently visited today than network television shows; contributing and editing items on the ever-changing open-network encyclopedia, Wikipedia; and when... View Details
Keywords: by James Heskett