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Show Results For
- All HBS Web
(613)
- People (6)
- News (177)
- Research (334)
- Events (1)
- Multimedia (7)
- Faculty Publications (284)
- March 2022
- Article
When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms
By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John
When trying to make a good impression on consumers through charitable giving, is it better for brands to maximize the overall dollars they donate or how much they give in relative terms; for example, the proportion of profits? Across five studies we show that consumers... View Details
Keywords: Cause-related Marketing; Charitable Donations; Generosity; Altruism; Philanthropy and Charitable Giving; Brands and Branding; Consumer Behavior
Keenan, Elizabeth A., Anne V. Wilson, and Leslie K. John. "When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms." Marketing Letters 33, no. 1 (March 2022): 31–43.
- Profile
Leo Markel
Why was earning your MBA at Harvard Business School important to you? I came to Harvard Business School to further develop my leadership ability. While confident in my analytical skills, I recognized that I did not have the leadership skills necessary to achieve my... View Details
- 01 Jun 2000
- News
VC Luminary John Doerr: Education Reform Critical to Success of New Economy
helping public schools improve their curricula and their methods of working with disadvantaged children. Doerr is cofounder of the New Schools Venture Fund (NSVF), a venture philanthropy fund created by technology venture capitalists and... View Details
- Article
(When) Are Religious People Nicer? Religious Salience and the 'Sunday Effect' on Pro-social Behavior
By: Deepak Malhotra
Prior research has found mixed evidence for the long-theorized link between religiosity and pro-social behavior. To help overcome this divergence, we hypothesize that pro-social behavior is linked not to religiosity per se, but rather to the salience of religion and... View Details
Keywords: Philanthropy and Charitable Giving; Auctions; Bids and Bidding; Religion; Behavior; Societal Protocols
Malhotra, Deepak. "(When) Are Religious People Nicer? Religious Salience and the 'Sunday Effect' on Pro-social Behavior." Judgment and Decision Making 5, no. 2 (April 2010): 138–143.
- November 2023 (Revised May 2024)
- Case
Kickstarter: Crowdfunding for the Arts
By: Rohit Deshpandé and Alexis Lefort
Kickstarter was a virtual crowdfunding platform and community that allowed creators of all kinds to raise funding for creative projects. The executive team was wrestling with a tension in its business model: the organization earned the majority of its revenue from... View Details
Keywords: Fundraising; Mission; Crowdfunding; Corporate Social Responsibility and Impact; Mission and Purpose; Philanthropy and Charitable Giving; Arts; Web Services Industry; United States
Deshpandé, Rohit, and Alexis Lefort. "Kickstarter: Crowdfunding for the Arts." Harvard Business School Case 524-016, November 2023. (Revised May 2024.)
- Article
Social Recycling Transforms Unwanted Goods into Happiness
By: Grant Edward Donnelly, Cait Lamberton, Rebecca Walker Reczek and Michael I. Norton
Consumers are often surrounded by resources that once offered meaning or happiness but that have lost this subjective value over time—even as they retain their objective utility. We explore the potential for social recycling—disposing of used goods by allowing other... View Details
Keywords: Disposition; Well-being; Prosocial Behavior; Pro-environmental Behavior; Happiness; Behavior; Philanthropy and Charitable Giving; Environmental Sustainability
Donnelly, Grant Edward, Cait Lamberton, Rebecca Walker Reczek, and Michael I. Norton. "Social Recycling Transforms Unwanted Goods into Happiness." Journal of the Association for Consumer Research 2, no. 1 (January 2017): 48–63.
- June 2014
- Article
Charitable Giving When Altruism and Similarity Are Linked
By: Julio J. Rotemberg
This paper presents a model in which anonymous charitable donations are rationalized by two human tendencies drawn from the psychology literature. The first is people's disproportionate disposition to help those they agree with, while the second is the dependence of... View Details
Rotemberg, Julio J. "Charitable Giving When Altruism and Similarity Are Linked." Journal of Public Economics 114 (June 2014): 36–49.
- Profile
John Rogers
Why was earning your MBA at HBS important to you? As a non-business person by prior education and work experience and as someone with a specific career interest, I wanted to join a program that would significantly stretch my understanding of business in the classroom... View Details
- August 2003 (Revised December 2004)
- Case
Peninsula Community Foundation
By: James E. Austin, Jane Wei-Skillern and Alison Berkley Wagonfeld
After leading the Peninsula Community Foundation (PCF) through a period of tremendous growth, its president, Sterling Speirn, is facing the prospect of a decline in the foundation's asset base for the first time in the foundation's history. In addition, the fact that... View Details
Keywords: Philanthropy and Charitable Giving; Product Positioning; Planning; Alliances; Opportunities; Nonprofit Organizations; Valuation; Financial Services Industry
Austin, James E., Jane Wei-Skillern, and Alison Berkley Wagonfeld. "Peninsula Community Foundation." Harvard Business School Case 304-015, August 2003. (Revised December 2004.)
- 19 Jan 2010
- Sharpening Your Skills
Sharpening Your Skills: Managing the Economic Crisis
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered: How do I lead in a crisis? What roles does the Board play? What are the emotional needs of people who lay... View Details
Keywords: by Staff
- 01 Oct 2001
- News
New Economy Notables: John Doerr
needed funding will be used to improve facilities. On the national level, I cofounded TechNet, a policy network to improve public education, and the New Schools Venture Fund, a venture philanthropy fund for education entrepreneurs.... View Details
- 01 Sep 2004
- News
HBS Clubs and Associations
nonprofit leaders with this level of training in one community is outstanding,” says Richardson. “Few of us grow up thinking that we will become nonprofit professionals, and even fewer of us are specifically trained for it. The course at Harvard blends the best... View Details
- November 2024 (Revised March 2025)
- Case
Tim Ferriss: What Might This Look like If It Were Easy?
By: Reza Satchu and Denise Koller
In April 2024, writer-podcaster Tim Ferriss—celebrated as the “Oprah of audio” for his billion-download show and known for NYT-bestsellers like The 4-Hour Workweek—found himself at a crossroads. Despite generating a multi-million-dollar annual revenue with just three... View Details
Keywords: Transition; Personal Development and Career; Business Strategy; Decision Choices and Conditions; Philanthropy and Charitable Giving; Media and Broadcasting Industry
Satchu, Reza, and Denise Koller. "Tim Ferriss: What Might This Look like If It Were Easy?" Harvard Business School Case 825-091, November 2024. (Revised March 2025.)
- June 2009 (Revised July 2010)
- Case
Goldman Sachs: The 10,000 Women Initiative
By: Christopher Marquis, V. Kasturi Rangan and Cathy Ross
Describes the conception, development, and implementation of Goldman Sachs' five-year, $100 million philanthropic initiative to provide practical business and management education to 10,000 women around the globe. The initiative recently celebrated its first... View Details
Keywords: Partners and Partnerships; Corporate Social Responsibility and Impact; Business Education; Gender; Philanthropy and Charitable Giving; Financial Services Industry; Education Industry
Marquis, Christopher, V. Kasturi Rangan, and Cathy Ross. "Goldman Sachs: The 10,000 Women Initiative." Harvard Business School Case 509-042, June 2009. (Revised July 2010.)
- April 2008
- Case
The Energy Foundation
By: Jane Wei-Skillern and Alison Berkley Wagonfeld
The Energy Foundation, a philanthropic foundation established through a partnership among major donors with a mission to promote clean energy technology, is the largest funder in the U.S. focusing on the energy sector. The $60 million foundation operates through a... View Details
Keywords: Entrepreneurship; Investment Funds; Philanthropy and Charitable Giving; Corporate Social Responsibility and Impact; Networks; Expansion; Energy Industry; Green Technology Industry; United States
Wei-Skillern, Jane, and Alison Berkley Wagonfeld. "The Energy Foundation." Harvard Business School Case 308-078, April 2008.
- January 2008 (Revised September 2008)
- Supplement
Marketing the "$100 Laptop" (C)
By: John A. Quelch and David Chen
In October 2007, the OLPC reported production delays and missed its shipment date. In early November, the $100 PC finally went into production, with initial shipments planned for Uruguay and Mongolia, and mid-month launched the "Give One, Get One" program. It enabled... View Details
Keywords: Nonprofit Organizations; For-Profit Firms; Partners and Partnerships; Information Infrastructure; Problems and Challenges; Philanthropy and Charitable Giving; Computer Industry; Canada; Mongolia; Uruguay; United States
Quelch, John A., and David Chen. Marketing the "$100 Laptop" (C). Harvard Business School Supplement 508-065, January 2008. (Revised September 2008.)
- May 2022 (Revised May 2024)
- Case
The Freedom Fund (A): Ending Modern Slavery
By: V. Kasturi Rangan and Courtney Han
The Freedom Fund founded in 2013 to end modern slavery had raised more than half its intended target (by 2025) of $200 million. In 2021, impressed by its decentralized-partnering style of operations, philanthropist MacKenzie Scott awarded the Fund a gift of $35 million... View Details
Keywords: Social Issues; Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving; Spending; Decisions; India; Thailand; Ethiopia
Rangan, V. Kasturi, and Courtney Han. "The Freedom Fund (A): Ending Modern Slavery." Harvard Business School Case 522-099, May 2022. (Revised May 2024.)
- 01 Mar 2023
- News
An Investment in Tomorrow's Leaders
little bit deeper, you understand that some of those students are paying for their sibling to go to college or helping their parents pay the rent.” Fellowships: A Tradition of Philanthropy To get a better view of students’ situations, in... View Details
Keywords: Jennifer Gillespie
- 18 Nov 2021
- News
Strength in Numbers
opportunity to invest in preventative care, earlier diagnosis, and a support system closer to the onset of illness.” The data also reveals that, despite such apparent needs, mental health philanthropy is rarely prioritized; most large... View Details
Keywords: April White
- April 2000 (Revised August 2005)
- Background Note
Charitable Lead & Remainder Trusts
By: Henry B. Reiling and Catherine M. Conneely
Discusses the concept of charitable lead and charitable remainder trusts, some of their mechanics, and typical circumstances in which they are used. View Details