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Show Results For
- All HBS Web
(1,778)
- People (10)
- News (606)
- Research (616)
- Events (1)
- Multimedia (27)
- Faculty Publications (188)
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- 25 Apr 2014
- Research & Ideas
To Pay or Not to Pay: Argentina and the International Debt Market
that triggered economic chaos in that nation. Along with Argentina's current struggles—the sharp devaluation of its currency, rampant inflation, and civil unrest—past financial problems remain unresolved and much on the minds of its... View Details
Keywords: by Laura Alfaro
- 02 Apr 2012
- Research & Ideas
Do Online Dating Platforms Help Those Who Need Them Most?
in-your-face," Piskorski explained. "Guys who are short and a little overweight are also shying away from this feature, suggesting that the feature is not helping those who search for others most." Piskorski hopes that entrepreneurs and academics alike... View Details
- 13 May 2008
- First Look
First Look: May 13, 2008
What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do consumers feel... View Details
Keywords: Martha Lagace
- 08 Jan 2007
- What Do You Think?
Neuro Economics: Science or Science Fiction?
interpret research findings when neurological results conflict with self-report? knowing how the brain is working explains very little about what the mind produces—what we think, what we believe, how we make decisions." As Mike... View Details
Keywords: by Jim Heskett
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
Summing Up Less is increasingly more, at least in the minds of customers, according to nearly every respondent to this month's column. However, some cite product complexity as the cause of rising real and psychological consumer... View Details
- 09 Apr 2001
- Research & Ideas
The Manager’s Guide to Communicating with Customers Collection
patented method of doing this, called the Zaltman Metaphor Elicitation Technique (ZMET), centers on having interview subjects select images that best reflect their state of mind concerning the item in question. The images consumers select... View Details
- 02 Dec 2015
- What Do You Think?
What Will It Take to Achieve Gender Equality in Leadership?
are totally different. They control access to leadership positions, yet those positions are often filled by those most familiar—that is, those who most resemble men.” She went on to suggest that as male leaders observe their daughters being shut out of leadership... View Details
Keywords: by James Heskett
- 12 Sep 2012
- Research & Ideas
The Unexpected Link Between Cadavers and Careers
we find that they are. So if it's relevant even in this somewhat unusual instance, then occupations must be fairly potent as socializing entities." It's a lesson for Anteby's MBA students to keep in mind as they work toward becoming... View Details
- 27 Feb 2013
- Research & Ideas
Sidetracked: Why Can’t We Stick to the Plan?
avoid getting sidetracked in the future. Forces from within are factors that reside in both our minds and our hearts, and exist because of the very nature of being human. We will explore the accuracy (or lack thereof) of our beliefs about... View Details
Keywords: Re: Francesca Gino
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
of dollars off my data." It's hard to go into the mind of Ello's founder [Paul Budnitz], but my guess is that they genuinely believe there is a backlash and they're filling a need in the marketplace. The challenge for them is: how do... View Details
- 08 Aug 2011
- Research & Ideas
The Death of the Global Manager
for the global product line, the geographic area, the functional expertise of R&D or marketing," says Bartlett. "That's still necessary, but much more important is to build a matrix in the manager's mind so that he or she... View Details
Keywords: by Julia Hanna
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
the benefit of the product in the mind of the consumer. Krauss also observed that most product advertising on the Internet fails to complement campaigns being carried out in the traditional media. "The reason is simple," he... View Details
Keywords: by James E. Aisner
- 13 Nov 2007
- Research & Ideas
Six Steps for Reinvigorating America
science and math play an extremely important role, and I'm worried that we're not educating our young people enough in science and math. We also need the arts to open their minds and their imaginations, but we need those basic skills in... View Details
Keywords: by Sean Silverthorne
- 31 May 2016
- HBS Case
Who Owns Space?
As a vast place full of limitless possibility, space is a huge draw for brilliant minds and big ambitions. A new generation of billionaire entrepreneurs is vying to lay claim to it. Be it Jeff Bezos, Elon Musk, Richard Branson, or Paul... View Details
- 06 Apr 2015
- Research & Ideas
After Germanwings, More Attention Needed on Employee Mental Health
stress. (The company's approaches to wellness are described in Johnson & Johnson: The Promotion of Wellness.) General Mills offers mindfulness training with on-site meditation to help employees focus as part of its programs to promote... View Details
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
of ground forces—the personal selling and get-out-the-vote strategy," Chung says. "The idea was not to change people's minds who didn't like him, but to get people who liked him to go out and vote for him. It was a 'we need you'... View Details
Keywords: by Dina Gerdeman
- 22 Nov 2011
- First Look
First Look: November 22
psychology that accounts for behaviors inconsistent with ethical beliefs and describe how people reconcile their immoral actions with their ethical goals through the process of moral disengagement. We then examine how the mind selectively... View Details
Keywords: Sean Silverthorne
- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
words in their statements of values. The first issue raises the question of whether companies should have anything in mind other than immediate business considerations; the second suggests that companies cannot live up to their... View Details
Keywords: by Rosabeth Moss Kanter
- 07 Nov 2005
- Research & Ideas
Exit Interview: HBS Dean Kim Clark
important thoughts. Stretch and reach. Remember that HBS is not called to be regular, but instead is called to greatness. Finally, keep in mind that by working together in this community, there's no limit to what can be accomplished. When... View Details
Keywords: by HBS Alumni Bulletin Staff
- 25 Jul 2007
- Lessons from the Classroom
The Evolution of Apple
different approaches led to new versions of the case and gave students insights as to what the CEO was trying to do and why he was having so much difficulty." Apple's market share has always been lower than its consumer mind share.... View Details