Publications

Find at Harvard

October 1978 (Revised July 1991)
Case

U.S. Pioneer Electronics Corp.

By: Hirotaka Takeuchi

Focuses on the problem of the means by which a manufacturer controls its channel of distribution. U.S. Pioneer's retail outlets have turned "dissident" and management has to decide what tactics to employ to stop further erosion (short-run) and what long-run... View Details

Keywords: Decisions; Growth and Development Strategy; Distribution Channels; Production; Problems and Challenges; Software; Electronics Industry; United States

17 Aug 2016
News

Have Obamacare? You might pay more with Aetna leaving the exchanges

06 Jun 2023
Cold Call Podcast

The Opioid Crisis, CEO Pay, and Shareholder Activism

Keywords: Re: Suraj Srinivasan; Health; Pharmaceutical; Distribution

05 Jul 2016
Blog Post

The Softer Side of Business at HBS

school (and the list goes on and on). What I’m guessing you probably don’t know is just how much time and effort the school puts into honing your “soft” skills and helping you really evaluate what it means to be a leader. Two years... View Details

November 1975 (Revised September 1992)
Background Note

Communications Policy

Introductory note on communications policy for use in first year marketing. Focuses on: Target selection; message delineation; communications intensity; alternative communications; means and media; economics of communications decisions; and need for consistency in... View Details

Keywords: Communication Strategy

14 Aug 2018
News

Collaborate, But Only Intermittently, According to New Study

05 Jan 2016
News

Why China's richest man is building Hollywood of the East in Qingdao

28 Oct 2019
News

Creating Resilience: How Businesses Can Cope with the Costs of a Warming Planet

18 Oct 2011
News

Second Act for Occupy Wall Street: Is it time to come in from the cold?

01 Feb 2013
News

Why the government will struggle to deliver a Silicon Valley for Britain

21 Apr 2020
News

To Be More Resilient in a Crisis, Focus on Meaning, Not Happiness

May 2021 (Revised August 2021)
Case

Melissa Wood Health: How to Win in the Creator Economy

By: Eva Ascarza

In October 2020, Melissa Wood-Tepperberg, founder of the digital subscription wellness platform Melissa Wood Health (MWH) and creator of ‘The MWH Method,’ was evaluating the strategic directions of her company. What had started as a way to share workouts and wellness... View Details

Keywords: Lifestyle Brand; Brands and Branding; Strategy; Partners and Partnerships; Negotiation

Professor Montgomery's research centers on strategy and corporate governance. Of particular interest are the unique roles leaders play in developing and implementing strategy; the means organizations use to create value across multiple lines of business; and issues... View Details

17 Dec 2007
Research & Ideas

The Rise of Medical Tourism

to research and write this case? A: I came across the company during some of my travels in South India. It was so unusual to find "first-world health care at emerging-market prices" as the case says. Often better care—by which I View Details

Keywords: by Martha Lagace; Health; Medical Devices & Supplies

March 1973 (Revised October 1983)
Case

Stirling Homex (A)

Deals primarily with the basic issue of revenue recognition. Homex was recognizing revenue from its modular units prior to the date on which an actual sale had taken place. In addition, there are some interesting issues dealing with the allocation of profit between... View Details

Keywords: Working Capital; Resource Allocation; Revenue Recognition; Profit

June 1993 (Revised December 1994)
Case

Milkpak Limited.: International Joint Venture

By: John A. Quelch

Considers a Pakistani company's decision to conduct a joint venture with a foreign multinational. In 1987, Milkpak Ltd. had successfully developed a market for sterilized milk and wanted to produce other value-added food products. The company was evaluating the best... View Details

Keywords: Negotiation; Multinational Firms and Management; Joint Ventures; Developing Countries and Economies; Food and Beverage Industry; Pakistan