Publications

May 2003 (Revised January 2006)
Teaching Note

NTT DoCoMo: Marketing i-mode (TN)

By: Youngme E. Moon

Teaching Note for (9-502-031). View Details

Keywords: Telecommunications Industry; Japan

June 2004
Case

TechnoServe and the Tanzanian Specialty Coffee Industry

In 2003, TechnoServe, a U.S.-based, international, nonprofit organization, was deciding how to structure the capital investments required for Tanzanian business groups to acquire coffee bean central pulperies. This case explores the challenges of capital budgeting and... View Details

Keywords: Small Business; Nonprofit Organizations; Cash Flow; Emerging Markets; Financing and Loans; Capital Budgeting; Tanzania

09 Oct 2015
Blog Post

Students, Alumni, and Colleagues Gather to Discuss Leadership in the Energy Industry

The energy industry has been shaken over the last year as oil prices have dropped from over $110 to below $50, with OPEC (Organization of the Petroleum Exporting Countries) promising no relief to the supply glut and American producers... View Details

February 2015
Article

Corporate Investment and Stock Market Listing: A Puzzle?

By: John Asker, Joan Farre-Mensa and Alexander Ljungqvist

We investigate whether short-termism distorts the investment decisions of stock market listed firms. To do so, we compare the investment behavior of observably similar public and private firms using a new data source on private U.S. firms, assuming for identification... View Details

Keywords: Private Ownership; Public Ownership; Corporate Finance

SSRN

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June 2009
Supplement

Mary Kay Inc.: Asian Market Entry (B)

By: John A. Quelch

By 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the U.S. Sales from China exceeded $500 million in 2008 through over 450,000 beauty consultants. China was Mary Kay Cosmetics' second most important national market with revenues growing at... View Details

Keywords: Global Strategy; Growth and Development Strategy; Brands and Branding; Emerging Markets; Market Entry and Exit; Beauty and Cosmetics Industry; Asia; China

May 2017
Supplement

Betfair (B), (C), and (D) Case Slides

By: Ramon Casadesus-Masanell and John Heilbron

Contains slides related to the Betfair B, C, and D cases.
Abstracts:
B) Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model.
C) Prompted by a takeover bid from... View Details

Keywords: Betfair; Exchange; Betting; Leisure Industry; Betting Markets; Market Design; Digital Platforms; Diversification; Business Model; Laws and Statutes; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Europe

February 2023
Supplement

Nexus Market (B): After the Ultimatum

By: Tsedal Neeley and Jeff Huizinga

This case reveals how the situation with Nexus Market and its Ukrainian and Russian subcontractors was resolved. The conclusion to the story of a Silicon Valley start-up executive facing an ultimatum from a team of Ukrainian subcontractors to cut ties with a separate... View Details

Keywords: International Relations; Conflict and Resolution; Business and Stakeholder Relations; Technology Industry; United States; Ukraine; Russia; Europe

2010
Working Paper

Does Product Market Competition Lead Firms To Decentralize?

By: Nicholas Bloom, Raffaella Sadun and John Van Reenen

There is a widespread sense that over the last two decades firms have been decentralizing decisions to employees further down the managerial hierarchy. Economists have developed a range of theories to account for delegation, but there is less empirical evidence,... View Details

Keywords: Decision Making; Employees; Managerial Roles; Organizational Structure; Competitive Strategy; Asia; Europe; North America

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16 Nov 2015
News

Sugar-Coated Capitalism Is No Free Market

Research Summary

Technology and Knowledge Transfer in the Evolution of China’s Machine Industry

This work-in-progress provides a historical perspective on the role of foreign companies as providers of machinery equipment and facilitators of technology transfer in China from the last decade of the 19^th century to the early 1950s. The project focuses on... View Details

16 Feb 2004
Research & Ideas

Marketing Wine to the World

differentiation, which reduces buyer power. Structural differences suggest that firms need to compete differently as they enter markets around the world. We can perform similar comparisons along other dimensions of View Details

Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage

Research Summary

Corporate Investment and Stock Market Listing: A Puzzle?

In joint work with John Asker and Alexander Ljungqvist, we investigate whether short-termism distorts the investment decisions of stock market listed firms. To do so, we compare the investment behavior of observably similar public and private firms using a new... View Details

November 2010
Case

Lessons Learned? Brooksley Born & the OTC Derivatives Market (A)

By: Clayton S. Rose and David Lane

On May 7, 1998, the U.S. Commodity Futures Trading Commission, chaired by Brooksley Born, issued a "Concept Release" inviting public comment on the relevance and appropriateness of existing regulation of the over-the-counter (OTC) derivatives market, a market with a... View Details

Keywords: Financial Crisis; Credit Derivatives and Swaps; Governing Rules, Regulations, and Reforms; Policy; Business and Government Relations; Financial Services Industry; Financial Services Industry; District of Columbia

October 1993 (Revised November 1994)
Case

Becton Dickinson & Co.: Multidivisional Marketing Programs

By: Frank V. Cespedes

In response to a potential competitive inroad at a key account, managers at Becton Dickinson are considering a multidivisional marketing effort. View Details

Keywords: Marketing Communications; Accounting Audits; Management; Supply Chain Management; Organizations; Sales; Change Management; Health Industry

12 Oct 2016
News

Undermining Value-Based Purchasing — Lessons from the Pharmaceutical Industry

2009
Book

Entrepreneurs, Managers, and Leaders: What the Airline Industry Can Teach Us About Leadership

By: Anthony J. Mayo, Nitin Nohria and Mark Rennella

'Entrepreneurs, Managers, and Leaders' examines the role that business leaders play in shaping industries and how the evolving context of industries shapes leaders in turn. This co-evolutionary process of leadership and industry development is told through the story of... View Details

Keywords: Business Model; Entrepreneurship; Leadership Development; Managerial Roles; Supply and Industry; Industry Growth; Air Transportation Industry

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September 2023 (Revised January 2024)
Case

RightHand Robotics: Choosing the First Market

By: Thomas R. Eisenmann and Stacy Straaberg

In early 2015, RightHand Robotics’s (RHR) leadership faced a set of decisions in commercializing the startup’s robotic picking solution. RHR’s central product was the RightPick integrated robotic picking system which featured a robotic arm, a three-fingered robotic... View Details

Keywords: Business Startups; Market Entry and Exit; Product; Research and Development; Business Strategy; Commercialization; Information Infrastructure; Technological Innovation; Manufacturing Industry; Manufacturing Industry; United States; Massachusetts

March 2018
Case

TrustSphere: Building a Market for Relationship Analytics

By: Boris Groysberg and Katherine Connolly Baden

Manish Goel was the CEO of TrustSphere, a seven-year-old company in the data analytics industry that focused squarely on relationship analytics, a space in which TrustSphere was pioneering a unique technology and solutions in the areas of sales, risk, and people... View Details

Keywords: Data Analytics; People Analytics; Talent Management; Human Resources; Networks; Relationships; Analysis; Employee Relationship Management; Core Relationships; Applications and Software; Communication; Technology Industry; Singapore

May 2018 (Revised June 2018)
Case

Ashar Group: Brokers and Co-opetition in the Life Settlement Industry

By: Alexander Braun, Lauren H. Cohen, Christopher J. Malloy and Jiahua Xu

Connecting life insurance policyholders with potential investors (called Life Settlement Providers), Ashar Group plays a pivotal role in the industry. Its current position is, however, increasingly being challenged by consumer-direct models, led by major providers... View Details

Keywords: Insurance; Investment; Markets; Competitive Strategy; Cooperation; Financial Services Industry