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-
All HBS Web
(18,492)
- People (25)
- News (3,321)
- Research (12,327)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,275)
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- February 1978
- Background Note
Note on Marketing Strategy
Wiechmann, Ulrich E. "Note on Marketing Strategy." Harvard Business School Background Note 578-153, February 1978.
- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
Donald Trump's victory may be a surprise—but not to astute marketers. Here are six important lessons from Trump's brand marketing playbook: Give consumers a job. The best marketing campaigns always call on...
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Keywords:
by John A. Quelch
- 2017
- Working Paper
Digital Labor Markets and Global Talent Flows
By: John Horton, William R. Kerr and Christopher Stanton
Digital labor markets are rapidly expanding and connecting companies and contractors on a global basis. We review the environment in which these markets take root, the micro- and macro-level studies of their operations, their ongoing evolution and recent trends, and...
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Horton, John, William R. Kerr, and Christopher Stanton. "Digital Labor Markets and Global Talent Flows." Harvard Business School Working Paper, No. 17-096, May 2017.
- Research Summary
Emerging and Frontier Markets
By: Arthur I Segel
I continue to spend a great deal of time examining real estate in all aspects from development to securitization in new and growing markets.
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- August 1994
- Background Note
World Pension Fund Markets
By: Jay O. Light and Jon Headley
Presents a comparative description and analysis of pension funds in different countries. There is a special focus on comparing the United States and the United Kingdom.
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Keywords:
Retirement;
Management Analysis, Tools, and Techniques;
Investment Funds;
United States;
United Kingdom
Light, Jay O., and Jon Headley. "World Pension Fund Markets." Harvard Business School Background Note 295-027, August 1994.
- January 2021
- Editorial
Marketing Thinking and Doing
By: John A. Deighton, Carl F. Mela and Christine Moorman
Deighton, John A., Carl F. Mela, and Christine Moorman. "Marketing Thinking and Doing." Journal of Marketing 85, no. 1 (January 2021): 1–6. (Editorial.)
- March 2018
- Course Overview Note
Globalization and Emerging Markets
Reinert, Sophus A. "Globalization and Emerging Markets." Harvard Business School Course Overview Note 718-057, March 2018.
- 2014
- Other Teaching and Training Material
Marketing Reading: Customer Centricity
By: Rohit Deshpandé
Deshpandé, Rohit. "Marketing Reading: Customer Centricity." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8171, 2014.
- December–January 1997
- Article
The Virus of Marketing
- September 2004
- Teaching Note
Marketing James Patterson (TN)
By: John A. Deighton
Teaching Note to (9-505-029).
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- September 2004 (Revised April 2005)
- Case
U.S. Market Framework for Gasoline, The: Individual Incentives and Societal Goals in Global Markets
By: Bruce R. Scott and Edward Murphy
Traces the role of gasoline taxes in financing U.S. highways and the use of regulations to increase fuel economy to show how and why the U.S. market framework for gasoline is so different from that in Europe. Focuses on whether the U.S. tax should be raised, as...
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- April 1982
- Background Note
Systems Analysis in Marketing
Keywords:
Marketing
Shapiro, Benson P. "Systems Analysis in Marketing." Harvard Business School Background Note 582-129, April 1982.
- December 2002 (Revised January 2004)
- Background Note
Note on Credit Markets
By: Joshua D. Coval, Peter Tufano and Ivo Welch
Covers various aspects of credit markets, including discounting and pricing, team structure, and default.
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- 2013
- Chapter
The Design of Online Advertising Markets
By: Benjamin Edelman
Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of sales that...
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Keywords:
Misleading and Fraudulent Advertising;
Online Advertising;
Price;
Market Design;
Measurement and Metrics;
Sales;
Motivation and Incentives;
Internet and the Web
Edelman, Benjamin. "The Design of Online Advertising Markets." Chap. 15 in The Handbook of Market Design, edited by Nir Vulkan, Alvin E. Roth, and Zvika Neeman. Oxford University Press, 2013.
- 2014
- Chapter
Comparative Regulation of Market Intermediaries: Insights from the Indian Life Insurance Market
By: Santosh Anagol, Shawn A. Cole and Shayak Sarkar
Anagol, Santosh, Shawn A. Cole, and Shayak Sarkar. "Comparative Regulation of Market Intermediaries: Insights from the Indian Life Insurance Market." Chap. 12 in Modernizing Insurance Regulation, edited by John H. Biggs and Matthew P. Richardson. Hoboken, NJ: John Wiley & Sons, 2014.
- August 2009
- Article
Market Culture: How Rules Governing Exploding Offers Affect Market Performance
By: Muriel Niederle and Alvin E. Roth
Niederle, Muriel, and Alvin E. Roth. "Market Culture: How Rules Governing Exploding Offers Affect Market Performance." American Economic Journal: Microeconomics 1, no. 2 (August 2009).
- January 1983 (Revised June 1985)
- Case
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants.
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Keywords:
Marketing Communications;
Salesforce Management;
Decision Making;
Performance Effectiveness;
Management Teams;
Beauty and Cosmetics Industry;
United States
Quelch, John A. "Mary Kay Cosmetics, Inc.: Marketing Communications." Harvard Business School Case 583-068, January 1983. (Revised June 1985.)
- February 2012
- Background Note
The Market for Healthcare
By: Joseph L. Bower and Michael Norris
Bower, Joseph L., and Michael Norris. "The Market for Healthcare." Harvard Business School Background Note 312-040, February 2012.