Publications

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October 2009 (Revised December 2010)
Case

GE Money Bank: The M-Budget Card Initiative

By: Michael L. Tushman, Sebastian Raisch and Christian Welling

The M-Budget Card case study is about mastering the challenges of an exploratory strategic initiative in a context marked by time pressure and frequent change. M-Budget was the first of a series of highly successful projects that established GE Money Bank as a leader... View Details

Keywords: Corporate Entrepreneurship; Credit Cards; Leading Change; Product Launch; Product Development; Groups and Teams; Banking Industry; Switzerland

August 2003 (Revised December 2004)
Case

Peninsula Community Foundation

By: James E. Austin, Jane Wei-Skillern and Alison Berkley Wagonfeld

After leading the Peninsula Community Foundation (PCF) through a period of tremendous growth, its president, Sterling Speirn, is facing the prospect of a decline in the foundation's asset base for the first time in the foundation's history. In addition, the fact that... View Details

Keywords: Philanthropy and Charitable Giving; Product Positioning; Planning; Alliances; Opportunities; Nonprofit Organizations; Valuation; Financial Services Industry

2013
Chapter

Behavioral Corporate Finance: A Current Survey

By: Malcolm Baker and Jeffrey Wurgler

We survey the theory and evidence of behavioral corporate finance, which generally takes one of two approaches. The market timing and catering approach views managerial financing and investment decisions as rational managerial responses to securities mispricing. The... View Details

Keywords: Managerial Roles; Theory; Corporate Finance; Financial Management; Investment; Market Timing; Behavioral Finance; Prejudice and Bias; Economics; Forecasting and Prediction

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06 May 2008
First Look

First Look: May 6, 2008

business model, one that positioned the company simultaneously in the PC industry and the consumer electronics industry. While Apple enjoyed a high market share in digital media players and in online music sales, it remained a niche... View Details

Keywords: Martha Lagace

27 Oct 2021
News

The Great Competition to Give Away Money

August 2019
Case

ClearScore, 2018

By: John R. Wells and Benjamin Weinstock

In October 2017, Experian, one of the “Big Three” consumer credit reporting agencies in the United Kingdom made an offer to acquire ClearScore for a total consideration of £293 million. Founded by Justin Basini, Dan Cobley, and Nigel Morris in 2014, ClearScore was the... View Details

January 2019 (Revised January 2021)
Case

KITEA (A): Democratizing Furniture in Morocco

By: Ramon Casadesus-Masanell and Gamze Yucaoglu

The case opens in 2013 as Amine Benkirane, founder and CEO of the leading Moroccan furniture company KITEA, contemplates the loss his company has incurred for the first time in its 20-year history. The case then describes KITEA’s origins and provides a detailed... View Details

02 Feb 2012
News

Will Facebook Live Up to the Hype?

04 Apr 2012
News

Is It Better to Promote From Within?

29 Nov 2010
HBS Case

United Breaks Guitars

Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time online as they are in front of the television... View Details

Keywords: by Julia Hanna

29 Mar 2013
News

New Life for Old Brands

19 Apr 2010
Research & Ideas

The History of Beauty

premiums. However, what really interested me is the time it took to make this market take off. As early as the 1950s, entrepreneurs like Jacques Courtin-Clarins and Yves Rocher began to experiment making... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

April 1986 (Revised May 1989)
Case

Alloy Rods Corp.

By: Frank V. Cespedes

In July of 1985 the managers of Alloy Rods (who recently purchased the company through a leveraged buyout arrangement) find that their chief competitor (a company more than 6 times as large as Alloy Rods) has introduced a new product clearly aimed at Alloy's most... View Details

Keywords: Leveraged Buyouts; Business Strategy; Business or Company Management; Financial Strategy; Marketing Strategy; Marketing Channels; Product Development

26 Feb 2025
News

Know Your HBS Staff: Avital Brodski

07 Jun 2023
HBS Case

3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook

perk that allowed Amazon to capture market share and eventually blow past Sony, which after years of struggling, closed its e-reader store in 2014. “Without creating a competitive advantage, it is difficult for companies to produce and... View Details

Keywords: by Michael Blanding

April 1983
Supplement

Dansk Designs Ltd.: The Administration of Creativity, Video II

By: Hugo Uyterhoeven

Presents two divergent views on the administration of creativity. Jens Quistgaard, designer, discusses his feelings about Dansk's policy direction as it affects design creativity. Then Ted Nierenberg, president, discusses his type of management and some of the problems... View Details

Keywords: Management; Brands and Branding; Problems and Challenges; Creativity; Balance and Stability

2011
Case

China Merchants Bank in Transition

By: F. Warren McFarlan, Guoqing Chen and Ziqian Zhao

This case depicts China Merchants Bank's second strategic transformation. In the 90's, China Merchants Bank creatively introduced an all-in-one-card and an all-in-one-net based on IT systems and network, enabling itself to expand nationwide. By successfully entering... View Details

Keywords: Commercial Banks; Credit Cards; Strategy; Transformations; Information Technology; Banking Industry; China

March 2010 (Revised April 2014)
Case

American Well: The Doctor Will E-See You Now

By: Elie Ofek and Ron Laufer

What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Service Delivery; Online Technology; Health Industry