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(488)
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Show Results For
- All HBS Web
(488)
- News (49)
- Research (338)
- Events (5)
- Multimedia (4)
- Faculty Publications (217)
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
Abstract— We jointly examine the effects of television advertising and field operations in U.S. presidential elections, where the former is referred to as the “air war” and the latter as the “ground game.” Specifically, we look at how... View Details
Keywords: Sean Silverthorne
- 25 Feb 2014
- First Look
First Look: February 25
the weakening of democratic governance and the politics of decisions about industrial policy. Publisher's link: http://www.psupress.org/books/titles/978-0-271-05631-9.html August 2013 Research Policy Digital Dark Matter and the Economic... View Details
Keywords: Sean Silverthorne
- 12 Feb 2013
- First Look
First Look: Feb. 12
static, envy-free equilibria. Furthermore, convergence is efficient, and the entry of low-quality advertisers does not slow convergence. Because our approach predominantly relies on assumptions common in the sponsored search literature,... View Details
Keywords: Sean Silverthorne
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/416026-PDF-ENG Harvard Business School Case 517-040 Marketing Transformation at Mastercard Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm’s marketing by using unique experiences,... View Details
Keywords: Sean Silverthorne
- 27 Sep 2011
- First Look
First Look: September 27
overview:http://cb.hbsp.harvard.edu/cb/product/512027-PDF-ENG The Cheezburger Network John Deighton and Leora KornfeldHarvard Business School Case 511-091 Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for... View Details
Keywords: Sean Silverthorne
- 01 Dec 2011
- News
Making the Case for Leadership
programming vision, to recruiting and motivating a growing team of employees (some of whom, like Swan, were commuting from other cities at the time). Also in play: managing a tight, closely watched budget while walking the line between View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; National Security and International Affairs; Government; Health, Social Assistance; Data Processing, Hosting, and Related Services; Information; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Food Manufacturing; Manufacturing; Nonmetallic Mineral Product Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services
- December 2018 (Revised February 2020)
- Case
Fishbowl: Scaling Up
By: Leslie K. John
Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Social Media; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Case 919-013, December 2018. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
- 01 Mar 2006
- News
The Producers
audience niches that are underserved by the studios,” d’Arbeloff remarks. Thanks to technological advances in moviemaking such as the digital video camera and relatively inexpensive editing software such as Apple’s Final Cut Pro, a... View Details
- 19 Jul 2011
- First Look
First Look: July 19
common resources, such as advertising or production capacity, across activities. Within the literature on corporate strategy, this tension between focus and breadth is reconciled by the concept of related diversification (i.e., a firm... View Details
Keywords: Sean Silverthorne
- 01 Jan 2003
- News
Greylock
with Digital Equipment Corp., for instance-was a way to make it big in this business," explains Elfers, who was in charge of the first investment portfolio. "But I felt that if Greylock were to be successful in the long run, we should be... View Details
- 04 Feb 2014
- First Look
First Look: February 4
by smart competitors and changes in their industries. In each case, there were opportunities to act before a crisis engulfed the organization. At Kodak, for example, CEO George Fisher attempted to move the company into the digital era in... View Details
Keywords: Sean Silverthlorne
- 14 Jan 2014
- First Look
First Look: January 14
following question: how can data and analytic tools be used to create new value? The authors have explored that question with many clients. In their work, they've seen IT create new value in five patterns: using data from sensors in objects to improve offerings (think... View Details
Keywords: Sean Silverthorne
- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
Reviewing a spectacular business failure, we often wonder why the CEO didn't see trouble coming. It was so obvious. Why didn't Digital Equipment Corp. CEO Kenneth Olsen see the PC as a threat to minicomputers? Did Coca-Cola's Roberto... View Details
- Web
Ansel Adams and Polaroid R&D | Baker Library
manager in research in human color vision, large-format color photography, digital imaging, and image reproduction, recalls Adams’s visits to Polaroid: “Ansel would make suggestions about everything new that people were working on. There... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
to drive innovation; and the way we interact with data. “Taking out the 37 years that I spent thinking about brands and advertising, the book took about 25 weekends of intense writing.” —Ambi Parameswaran (AMP 186, 2014), Nawabs, Nudes, Noodles: India through 50 Years... View Details
- 24 Jul 2007
- First Look
First Look: July 24, 2007
every evening at their scheduled times, and feared that if television audiences migrated to VOD, their revenues from selling advertising time would decrease. How could Burke and Roberts convince the networks to team up with Comcast and... View Details
Keywords: Martha Lagace
- Web
Terms of Use - HBS Online
5. Profane, pornographic, obscene, indecent or unlawful content; 6. Advertising or any form of commercial solicitation; 7. Content related to partisan political activities; and 8. Content that contains intentionally inaccurate information... View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
a rising corporate attorney, was charged with murdering his lover, also a rising advertising executive in Manhattan. The dramatic trial that followed this incident played out for several years, mirroring the loss of sensibility to crime,... View Details
- Web
Past Issues - Alumni
The 19 Musts of 2019 HBS alumni and faculty authors, podcasters, and digital denizens on the year’s most necessary books, podcasts, and apps Remix How the #MeToo movement cracked Drew Dixon’s life wide open—then helped put it back... View Details
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
the art world with affordable pieces of art," says Endine, the former founding CEO of Sweetriot. Art Rioting allows visitors to support artists by purchasing artwork to be used as digital backgrounds. "I love building sweet movements to... View Details