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  • 22 Jul 2008
  • First Look

First Look: July 22, 2008

approach is the assumption that teams are stable in their membership and internal organization. In practice, however, such stability is rare, as the composition and structure of teams often changes over time or between projects. In this paper, we use detailed View Details
Keywords: Martha Lagace
  • November 2019 (Revised January 2020)
  • Case

Bayer Crop Science

By: David E. Bell, Damien McLoughlin, Natalie Kindred and James Barnett
In mid-2019, a year after German conglomerate Bayer Group closed its acquisition of U.S.-based seeds giant Monsanto, the leadership of Bayer’s Crop Science division (which absorbed Monsanto) is reflecting on the opportunities ahead. Some observers have questioned... View Details
Keywords: Agribusiness; Research and Development; Innovation and Invention; Innovation Strategy; Mergers and Acquisitions; Consolidation; Customer Value and Value Chain; Change Management; Agriculture and Agribusiness Industry; Technology Industry; United States; Germany
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  • 26 May 2009
  • Research & Ideas

Improving Market Research in a Recession

face added pressure to secure high-quality data and insights. I recommend that CMOs take the following seven steps to minimize the impact of reduced spending. Stay focused. Savvy marketers focus their research on the products, brands, and... View Details
Keywords: by John Quelch
  • 20 Jan 2015
  • First Look

First Look: January 20

link: http://dx.doi.org.ezp-prod1.hul.harvard.edu/10.1016/j.jebo.2014.10.004 January 2015 Economic Journal Does Management Matter in Schools? By: Bloom, Nicholas, Renata Lemos, Raffaella Sadun, and John Van Reenen Abstract—We collect data... View Details
Keywords: Sean Silverthorne
  • 2015
  • Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser
Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details
Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking
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  • 24 Jan 2012
  • First Look

First Look: Jan. 24

This chapter proposes a new lens to understand corruption, using internal records collected from firms that pay bribes. We examine widespread corruption in three industries in an Asian developing country: procurement, pharmaceutical sales, and construction. Using View Details
Keywords: Sean Silverthorne

    American Stories: A Large-Scale Structured Text Dataset of Historical U.S. Newspapers

    Existing full text datasets of U.S. public domain newspapers do not recognize the often complex layouts of newspaper scans, and as a result the digitized content scrambles texts from articles, headlines, captions, advertisements, and other layout regions. OCR quality... View Details
    • 21 Apr 2015
    • First Look

    First Look: April 21

    Campaign and the Upside of CEO Activism By: Chatterji, Aaron, and Michael Toffel Abstract—When Starbucks CEO Howard Schultz asked his baristas to engage customers in a discussion about race in America, it was a clear case of the growing... View Details
    Keywords: Carmen Nobel & Sean Silverthorne
    • 13 Nov 2008
    • Working Paper Summaries

    The Effect of Labor on Profitability: The Role of Quality

    Keywords: by Zeynep Ton
    • July – August 2011
    • Article

    Deliberate Learning to Improve Performance in Dynamic Service Settings: Evidence from Hospital Intensive Care Units

    By: I. M. Nembhard and A. L. Tucker
    Dynamic service settings-characterized by workers who interact with customers to deliver services in a rapidly changing, uncertain, and complex environment (e.g., hospitals)-play an important role in the economy. Organizational learning studies in these settings have... View Details
    Keywords: Experience and Expertise; Customer Focus and Relationships; Learning; Health Care and Treatment; Service Delivery; Performance Improvement; Quality; Groups and Teams; Cooperation; Health Industry
    Related
    • 17 Feb 2020
    • Sharpening Your Skills

    How Entrepreneurs Can Find the Right Problem to Solve

    are so biased it’s hard to trust the results. Further, entrepreneurs may have a good hunch there’s a job to be done that needs improving or replacing, but they can’t describe where in the customer journey they can truly make an impact.... View Details
    Keywords: by Julia Austin
    • 25 Apr 2023
    • Op-Ed

    How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

    2021. SHEIN uses data and software to match consumer demand for designs to the capabilities of particular members of its manufacturing network, and it also keeps close tabs on customer outreach, order... View Details
    Keywords: by John Deighton; Fashion; Retail; Consumer Products
    • Web

    Marketing - Faculty & Research

    still require fine-tuning with proprietary data to produce accurate preference estimates. And despite their potential, LLMs should augment rather than replace human research, because they struggle with nuanced View Details
    • 2013
    • Dissertation

    Firm-to-Firm Matching Along the Global Supply Chain

    By: Raluca Dragusanu
    This paper examines the matching patterns between buyers and sellers at different stages of the global production chain. I construct a new dataset, which links firm-level information on Indian manufacturing exporters from the CMIE-Prowess database with firm-level... View Details
    Keywords: Supply Chain; Relationships; Trade; United States; India
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    • 2009
    • Working Paper

    Principles that Matter: Sustaining Software Innovation from the Client to the Web

    By: Marco Iansiti
    Economic analysis often reviews the role of principles—such as respect for intellectual property rights—in driving innovation. Given the interdependent nature of innovation in information technology, three core principles have emerged that work together to ensure that... View Details
    Keywords: Decision Choices and Conditions; Technological Innovation; Intellectual Property; Partners and Partnerships; Competition; Information Technology; Internet and the Web
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    • July 1996
    • Case

    Williams-Sonoma, Inc.--1990

    By: Nancy F. Koehn and Michael Dearing
    Howard Lester, chairman and CEO, has just completed a second offering of common stock in Williams-Sonoma, Inc. ($218.2 million 1989 sales). Having targeted $500 million in retail sales, Lester's challenge is to: 1) prioritize growth investments in five existing catalog... View Details
    Keywords: Corporate Strategy; Alignment; Customer Value and Value Chain; Competitive Strategy; Retail Industry
    Related
    • February 2015 (Revised June 2016)
    • Case

    AltSchool: School Reimagined

    By: John J-H Kim, Kyla Wilkes and Christine S. An
    Max Ventilla and his team launches in 2013 AltSchool, a new network of tech-savvy independent K-8 "micro-schools." AltSchool is born out of Ventilla's frustration with the education options available for his young daughter. During his search, Ventilla comes to the... View Details
    Keywords: Education Technology; School Models; Product Development; Entrepreneurship; Talent Development And Retention; Social Impact Investment; Information Technology; Business Model; Education; Business Startups; Customization and Personalization; Growth and Development Strategy; Education Industry; United States
    Related
    • 13 Jun 2017
    • First Look

    First Look at New Research and Ideas, June 13

    May 2017 American Economic Review: Papers and Proceedings Immigration and the Rise of American Ingenuity By: Akcigit, Ufuk, John Grigsby, and Tom Nicholas Abstract—We build on the analysis in Akcigit, Grigsby, and Nicholas (2017) by using U.S. patent and census View Details
    Keywords: Sean Silverthorne

      The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

      The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology... View Details

      • 22 Nov 2023
      • Research & Ideas

      Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle

      explains. The second would engage in “business problem-solving tasks using quantitative data, customer and company interviews, and a persuasive writing component.” The experiments represent typical activities for consultants; some... View Details
      Keywords: by Rachel Layne; Information Technology; Technology