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Show Results For
- All HBS Web
(2,365)
- People (10)
- News (737)
- Research (1,240)
- Events (12)
- Multimedia (30)
- Faculty Publications (740)
- 08 Feb 2019
- Video
Why do innovation initiatives fail?
- 12 Mar 2024
- Cold Call Podcast
How to Bring Good Ideas to Life: The Paul English Story
Keywords: Re: Frances X. Frei
- 23 Jul 2001
- Research & Ideas
How One Center of Innovation Lost its Spark
How do once-thriving centers of innovation slow down, falter, and in some cases all but grind to a halt? That's a question that fascinates HBS professor Donald N. Sull. In a new working paper describing his in-depth research, Sull focused on the travails of one former... View Details
- 08 Feb 2019
- Video
Building Innovation Capacity
- 29 Apr 2012
- News
Keeping a Business Innovative
- May 2011
- Article
The Power of Small Wins
By: Teresa M. Amabile and Steven J. Kramer
What is the best way to motivate employees to do creative work? Help them take a step forward every day. In an analysis of knowledge workers' diaries, the authors found that nothing contributed more to a positive inner work life (the mix of emotions, motivations, and... View Details
Keywords: Creativity; Interpersonal Communication; Employee Relationship Management; Leadership; Performance Effectiveness; Emotions; Motivation and Incentives; Groups and Teams; Collaborative Innovation and Invention; Innovation Leadership; Working Conditions; Management Practices and Processes; Management Skills; Mission and Purpose; Organizational Culture; Performance Productivity; Attitudes; Behavior; Happiness; Perception; Trust; Time Management; Resource Allocation; Business or Company Management; Goals and Objectives; Managerial Roles
Amabile, Teresa M., and Steven J. Kramer. "The Power of Small Wins." Harvard Business Review 89, no. 5 (May 2011).
- 12 Apr 2013
- News
How to Fund Innovation
- 2021
- Article
Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era
By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details
Keywords: Industry Evolution; Advertising; Spending; Measurement and Metrics; Mathematical Methods; Media; Advertising Industry; United States
Silk, Alvin J., and Ernst R. Berndt. "Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era." Foundations and Trends® in Marketing 15, no. 1 (2021): 1–85.
- Research Summary
Research Questions
By: Anita Elberse
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
- 10 Sep 2007
- Research & Ideas
High Note: Managing the Medici String Quartet
Robertson, of the acclaimed ensemble Medici String Quartet. It seemed a perfect opportunity to explore the process of creative collaboration, a central theme not just in music but in knowledge-intensive businesses. The result is... View Details
- May 1986
- Supplement
Gillette Co.: Dry Idea Advertising (B), Video Introduction
Provides an overview of the two-part video: 1) bake-off participant interviews with managers from Gillette and its advertising agency for Dry Idea, and 2) creative presentations by the two bake-off competitors. View Details
Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (B), Video Introduction." Harvard Business School Supplement 586-146, May 1986.
- January 2014 (Revised January 2015)
- Case
Reinventing Adobe
By: Sunil Gupta and Lauren Barley
By 2013, Adobe had reinvented itself from a publisher of popular software such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative... View Details
Gupta, Sunil, and Lauren Barley. "Reinventing Adobe." Harvard Business School Case 514-066, January 2014. (Revised January 2015.)
- Teaching Interest
Overview
By: John A. Deighton
I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability. View Details
- 20 Nov 2012
- News
Innovate by Looking for Problem Patterns
- 25 Mar 2011
- News
Necessity, not Scarcity, is the Mother of Invention
- 1990
- Article
Social Influences on Creativity: Evaluation, Coaction, and Surveillance
By: T. M. Amabile, P. Goldfarb and S. C. Brackfield
Two experiments examined the effects of evaluation expectation and the presence of others on creativity. In both experiments, some subjects expected that their work would be evaluated by experts, and others expected no evaluation. Evaluation expectation was crossed, in... View Details
Keywords: Creativity; Social Psychology; Situation or Environment; Motivation and Incentives; Performance Evaluation
Amabile, T. M., P. Goldfarb, and S. C. Brackfield. "Social Influences on Creativity: Evaluation, Coaction, and Surveillance." Creativity Research Journal 3 (1990): 6–21.
- 22 Jan 2025
- Blog Post
Career risks and professional growth: Finding a fulfilling career with Paige Arnof-Fenn (MBA 1991)
Going to business school gave me the chance to rebrand myself, explore new opportunities, and figure out what truly inspired me. It was there that I discovered a passion for marketing, a creative outlet I didn’t even know I needed. Before... View Details
Keywords: All Industries
- April 1996 (Revised May 1996)
- Background Note
The Social Enterprise Spectrum: Structuring Social-Purpose Ventures: From Philanthropy to Commerce
With the boundaries between philanthropy and commerce blurring, this note briefly gives nonprofit managers and social entrepreneurs a framework (the Social Enterprise Spectrum) for thinking creatively about structural options in the social sector. View Details
Keywords: Social Entrepreneurship
Dees, J. Gregory. "The Social Enterprise Spectrum: Structuring Social-Purpose Ventures: From Philanthropy to Commerce." Harvard Business School Background Note 396-343, April 1996. (Revised May 1996.)
- Research Summary
Overview
The focus of Professor Gross’ research agenda is U.S. technological innovation, innovation policy, and the effects of technological change on economic activity. He is also interested in learning about what drives individual creative behavior. Methodologically, he is... View Details