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  • 08 Feb 2019
  • Video

Why do innovation initiatives fail?

  • May 2011
  • Article

The Power of Small Wins

By: Teresa M. Amabile and Steven J. Kramer
What is the best way to motivate employees to do creative work? Help them take a step forward every day. In an analysis of knowledge workers' diaries, the authors found that nothing contributed more to a positive inner work life (the mix of emotions, motivations, and... View Details
Keywords: Creativity; Interpersonal Communication; Employee Relationship Management; Leadership; Performance Effectiveness; Emotions; Motivation and Incentives; Groups and Teams; Collaborative Innovation and Invention; Innovation Leadership; Working Conditions; Management Practices and Processes; Management Skills; Mission and Purpose; Organizational Culture; Performance Productivity; Attitudes; Behavior; Happiness; Perception; Trust; Time Management; Resource Allocation; Business or Company Management; Goals and Objectives; Managerial Roles
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  • 23 Jul 2001
  • Research & Ideas

How One Center of Innovation Lost its Spark

How do once-thriving centers of innovation slow down, falter, and in some cases all but grind to a halt? That's a question that fascinates HBS professor Donald N. Sull. In a new working paper describing his in-depth research, Sull focused on the travails of one former... View Details
Keywords: by Donald Sull; Manufacturing; Transportation; Auto
  • 2021
  • Article

Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era

By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details
Keywords: Industry Evolution; Advertising; Spending; Measurement and Metrics; Mathematical Methods; Media; Advertising Industry; United States
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  • 10 Sep 2007
  • Research & Ideas

High Note: Managing the Medici String Quartet

Robertson, of the acclaimed ensemble Medici String Quartet. It seemed a perfect opportunity to explore the process of creative collaboration, a central theme not just in music but in knowledge-intensive businesses. The result is... View Details
Keywords: by Martha Lagace; Music
  • Research Summary

Research Questions

By: Anita Elberse

One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

I focus on three sub-questions:

  1. How can managers in creative industries effectively manage products and product... View Details
  • 25 Mar 2011
  • News

Necessity, not Scarcity, is the Mother of Invention

  • May 1986
  • Supplement

Gillette Co.: Dry Idea Advertising (B), Video Introduction

Provides an overview of the two-part video: 1) bake-off participant interviews with managers from Gillette and its advertising agency for Dry Idea, and 2) creative presentations by the two bake-off competitors. View Details
Keywords: Advertising; Consumer Products Industry
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  • 1990
  • Article

Social Influences on Creativity: Evaluation, Coaction, and Surveillance

By: T. M. Amabile, P. Goldfarb and S. C. Brackfield
Two experiments examined the effects of evaluation expectation and the presence of others on creativity. In both experiments, some subjects expected that their work would be evaluated by experts, and others expected no evaluation. Evaluation expectation was crossed, in... View Details
Keywords: Creativity; Social Psychology; Situation or Environment; Motivation and Incentives; Performance Evaluation
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  • 2016
  • Working Paper

Do Network Dynamics Undermine Idea-based Network Advantages? Experimental Results from an Entrepreneurship Bootcamp

By: Rembrand Koning
Do networks plentiful in ideas provide early stage startups with performance advantages? On the one hand, network positions that provide access to a multitude of ideas are thought to increase team performance. On the other hand, research on network formation argues... View Details
Keywords: Networks; Performance; Business Startups; Business Strategy
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  • 18 Jul 2017
  • First Look

First Look at New Research and Ideas, July 18, 2017

concerns to the company’s management, including in regard to corporate culture and the ethical behavior of Zantech’s competition, is provided. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52849 In Pursuit of Everyday View Details
Keywords: Sean Silverthorne
  • January 2014 (Revised January 2015)
  • Case

Reinventing Adobe

By: Sunil Gupta and Lauren Barley
By 2013, Adobe had reinvented itself from a publisher of popular software such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative... View Details
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  • April 1996 (Revised May 1996)
  • Background Note

The Social Enterprise Spectrum: Structuring Social-Purpose Ventures: From Philanthropy to Commerce

With the boundaries between philanthropy and commerce blurring, this note briefly gives nonprofit managers and social entrepreneurs a framework (the Social Enterprise Spectrum) for thinking creatively about structural options in the social sector. View Details
Keywords: Social Entrepreneurship
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  • 04 Jan 2011
  • News

Tech MNCs lend a helping hand, help solve social problems

  • Teaching Interest

Overview

By: John A. Deighton
I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability. View Details
Keywords: Digital Marketing; Database Marketing; Social Media; Data Analytics; Information; Advertising; Marketing; Media; Technology; Consumer Products Industry; Entertainment and Recreation Industry; Information Technology Industry; Publishing Industry; Media and Broadcasting Industry
  • 20 Nov 2012
  • News

Innovate by Looking for Problem Patterns

  • 22 Jul 2020
  • Blog Post

Is a Business School-Industry Collaboration Needed to Attract Black Talent to Campus?

Diversity and inclusion in organizations enhances various kinds of performance, from creativity to profitability. A growing body of research tells us this. So they are not just the right things to do; there is both an economic and social... View Details
Keywords: All Industries
  • Research Summary

Overview

The focus of Professor Gross’ research agenda is U.S. technological innovation, innovation policy, and the effects of technological change on economic activity. He is also interested in learning about what drives individual creative behavior. Methodologically, he is... View Details
  • 04 Jan 2019
  • News

'Always question the normal course of events'

  • June 2000 (Revised October 2017)
  • Case

IDEO

By: Stefan Thomke and Ashok Nimgade
Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping and experimentation in general, and in the design of the very successful Palm V handheld computer in particular. A... View Details
Keywords: Business Startups; Innovation Strategy; Business or Company Management; Time Management; Product Design; Product Development; Business Processes; Organizational Culture; Practice; Problems and Challenges; Creativity; Hardware
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