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  • All HBS Web  (4,001)
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  • March 1996
  • Case

Erox Corporation: Leverage Marketing

Erox Corp. is a biotechnology start-up that creates products containing synthetic human pheromones. It was founded in 1989, went public in 1993, and brought in a turnaround team in 1994. Sales ramped from $110,000 in 1993 to over $1 million in 1994, with prospects for... View Details
Keywords: Marketing Communications; Entrepreneurship; Biotechnology Industry
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Kosnik, Thomas J. "Erox Corporation: Leverage Marketing." Harvard Business School Case 596-046, March 1996.
  • 21 Jun 2024
  • Blog Post

What Does PRIDE Mean to You?

PRIDE is HBS's home for lesbian, gay, bisexual, transgender, queer, and questioning MBA students and their partners. PRIDE builds community through dedicated social and advocacy programming, and in doing so create a supportive environment... View Details

    Michael S. Kaufman

    A Senior Lecturer at the Harvard Business School, Michael co-developed and teaches a second year MBA course, “Challenges and Opportunities in the Restaurant Industry.” 

    A founder and partner of Positive Strategy LLC, a management/strategy consulting... View Details

    • April 1993 (Revised July 1994)
    • Case

    MathSoft, Inc. (A)

    By: V. Kasturi Rangan
    MathSoft's VP of sales has doubled the size of the company's direct field sales force to support the launch of a new, high-end workstation software product priced at almost $9,000. However, sales of the new product are far below plan. At the same time, the VP of... View Details
    Keywords: Information Technology; Corporate Entrepreneurship; Applications and Software; Communication Strategy; Salesforce Management; Marketing Channels; Advertising; Product Launch; Information Technology Industry; Industrial Products Industry; United States
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    Rangan, V. Kasturi. "MathSoft, Inc. (A)." Harvard Business School Case 593-094, April 1993. (Revised July 1994.)
    • May 2022
    • Teaching Note

    Climate Action in Miami

    By: Rosabeth Moss Kanter and Catarina Martinez
    Teaching Note for HBS Case No. 322-101. The Miami metropolitan area is a global epicenter of climate risk from heat and sea level rise, but leaders have only recently mobilized for action to respond to this systemic challenge. Resilient 305 began a collaboration across... View Details
    Keywords: Climate Change; Climate Impact; Change; Leadership; Cross-sector Collaboration; Coalition; Ecosystem; Greenhouse Gas Emissions; Cities; Environmental Sustainability; Infrastructure; Green Technology; Environmental Management; Miami
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    Kanter, Rosabeth Moss, and Catarina Martinez. "Climate Action in Miami." Harvard Business School Teaching Note 322-128, May 2022.
    • Research Summary

    Identity Change and Complexity

    People in today's world have unprecedented access to different cultures and experiences, enabling them to develop identities that are highly complex and relatively dynamic. In order for people to effectively communicate with, collaborate with, and contribute to others... View Details
    • 07 Dec 2015
    • News

    The One Thing You Should Be Doing At The Beginning of Every Meeting

    • Research Summary

    Advancing Leadership: Research and Teaching

    By: Nitin Nohria
    Despite the fact that most business schools' mission statement proclaim their commitment to developing leaders who can contribute in a meaningful way to the betterment of their organizations and society, research and teaching on leadership remains a fragmented and... View Details
    • March 2015
    • Case

    The I-PASS Patient Handoff Program

    By: Robert S. Huckman and Michael Norris
    In 2015, the I-PASS Patient Handoff Program Team, led by six pediatricians around the U.S., had to determine the best way to disseminate their program that had been proven to reduce communication errors in patient handoffs in hospital settings. Should they turn it into... View Details
    Keywords: Health Care; Hospitals; Operations Improvement; Entrepreneurship; Health Care and Treatment; Health Industry; United States
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    Huckman, Robert S., and Michael Norris. "The I-PASS Patient Handoff Program." Harvard Business School Case 615-069, March 2015.
    • April 2017
    • Case

    Planetary Resources Inc., Property Rights, and the Regulation of the Space Economy

    By: Matthew Weinzierl and Angela Acocella
    Planetary Resources, Inc. (PRI) had a bold, some said crazy, vision: to mine asteroids. One might have assumed that developing the right technology would be the greatest challenge facing PRI. But even if the fledgling company could develop and deploy the sophisticated... View Details
    Keywords: Property; Rights; Governing Rules, Regulations, and Reforms; Aerospace Industry; Mining Industry
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    Weinzierl, Matthew, and Angela Acocella. "Planetary Resources Inc., Property Rights, and the Regulation of the Space Economy." Harvard Business School Case 717-053, April 2017.
    • February 2015 (Revised August 2016)
    • Case

    Nokia's Bridge Program: Redesigning Layoffs (A)

    By: Sandra J. Sucher and Susan J. Winterberg
    "Not another Bochum." Nokia Board Chairman Jorma Ollila was clear in the goals he set for the 2011 restructuring that Nokia's new CEO, Stephen Elop, had decided was necessary to address the dramatically changed competitive environment the company faced in smartphones... View Details
    Keywords: Layoffs; Plant Closure; Outplacement; Shared Value; Business or Company Management; Job Cuts and Outsourcing; Restructuring; Employee Relationship Management; Telecommunications Industry
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    Sucher, Sandra J., and Susan J. Winterberg. "Nokia's Bridge Program: Redesigning Layoffs (A)." Harvard Business School Case 315-002, February 2015. (Revised August 2016.)
    • 02 Oct 2019
    • News

    What to Expect When You’re Expecting Gender-Reveal Backlash

    • Clubs

    Black Investment Club

    Keywords: Affinity
    • 2016
    • Teaching Note

    Advanced Leadership Pathways: Shelly London and Ethics Education

    By: Rosabeth Moss Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
    Teaching Note for Case 313-028. Following a successful career as a Senior Vice President, Vice President, and Chief Communications Officer at two large corporate companies, Shelly London became a Harvard Advanced Leadership Fellow. During her fellowship she set out to... View Details
    Keywords: Ethics; Education; Moral Sensibility; Behavior; Decision Making; Leadership; Innovation and Management; Change Management; Social Enterprise; Education Industry; Service Industry; North and Central America
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    Kanter, Rosabeth Moss, Tessa Natanay Hamilton, and Ai-Ling Jamila Malone. "Advanced Leadership Pathways: Shelly London and Ethics Education." Harvard Business Publishing Teaching Note, 2016. (Harvard Advanced Leadership Initiative.)
    • 2020
    • Article

    Research on Corporate Sustainability: Review and Directions for Future Research

    By: Jody Grewal and George Serafeim
    We review the literature on corporate sustainability and provide directions for future research. Our review focuses on three actions: measuring, managing and communicating corporate sustainability performance. Measurement is the least developed of the three and... View Details
    Keywords: Sustainability; Sustainability Reporting; Sustainability Management; Nonfinancial Disclosure; Nonfinancial Information; Nonfinancial Performance; Materiality; ESG; ESG (Environmental, Social, Governance) Performance; ESG Disclosure; ESG Disclosure Metrics; ESG Ratings; ESG Reporting; Inequality; Corporate Social Responsibility; Accounting; Finance; Management; Strategy; Environmental Sustainability; Climate Change; Diversity; Equality and Inequality; Corporate Disclosure; Measurement and Metrics; Corporate Governance; Corporate Accountability; Corporate Social Responsibility and Impact
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    Grewal, Jody, and George Serafeim. "Research on Corporate Sustainability: Review and Directions for Future Research." Foundations and Trends® in Accounting 14, no. 2 (2020): 73–127.
    • 18 Apr 2024
    • Blog Post

    African American Student Union Spotlight on Emerging Markets

    The HBS African American Student Union (AASU) aims to create a close-knit community for its members from the time they choose to join HBS, through their transition to the second year, and beyond graduation. In this feature, we highlight... View Details
    • September 2016 (Revised October 2017)
    • Case

    KaBOOM!: Play at Scale (Abridged)

    By: V. Kasturi Rangan and Sarah Appleby
    A case on scaling social impact for nonprofits. Founded in 1995, KaBOOM! quickly became a nationally recognized nonprofit in building playgrounds with strong corporate partnerships and volunteer-organizing capabilities. Over the years, KaBOOM! developed new programs,... View Details
    Keywords: Scaling Social Enterprise; Scaling Social Impact; Nonprofit Scaling; Nonprofit; Nonprofit Organizations; Social Enterprise; Social Entrepreneurship; Growth and Development Strategy; United States
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    Rangan, V. Kasturi, and Sarah Appleby. "KaBOOM!: Play at Scale (Abridged)." Harvard Business School Case 517-027, September 2016. (Revised October 2017.)
    • Career Coach

    Judy Shen-Filerman

    Judy (HBS '94) has a passion for helping students shape their career vision, improve their storytelling and be effective communicators in US corporate culture.  Judy’s coaching firm specializes in developing... View Details
    Keywords: Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising
    • Research Summary

    Competing on a Common Platform

    Why have over 100 firms joined the Eclipse Foundation to collectively produce an open source platform and tools for software application development? What are they trying to accomplish? This research analyzes IBMs divestment of the Eclipse Java Integrated Development... View Details
    • March 2023
    • Case

    Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)

    By: Linda A. Hill and Emily Tedards
    In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new... View Details
    Keywords: Innovation Leadership; Innovation Strategy; Organizational Design; Technology Industry; Advertising Industry; Information Technology Industry; United States
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    Hill, Linda A., and Emily Tedards. "Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)." Harvard Business School Case 423-076, March 2023.
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