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  • June 7, 2016
  • Comment

Can Brand Trump Win a Presidency?

By: John A. Quelch
In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly delivers; Trump hotels, and... View Details
Keywords: Brand; Umbrella Brands; Political Brands; Political Campaigns; Successful Brands; Personal Brand; Demographics; History; Information; Innovation and Invention; Leadership; Management; Marketing; Outcome or Result; Problems and Challenges; Strategy; Value; Public Administration Industry; Public Relations Industry; United States
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  • 19 Jul 2011
  • First Look

First Look: July 19

claims about the benefits of broader operational scope. The performance benefits of focus are typically attributed to reduced complexity, lower uncertainty, and the development of specialized expertise, while the benefits of greater breadth are linked to the economies... View Details
Keywords: Sean Silverthorne
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

Back, Moving Forward: A Review of Group and Team-Based Research, edited by Margaret A. Neale and Elizabeth A. Mannix, 359-381. Emerald Group Publishing, 2012 Abstract... View Details
Keywords: Sean Silverthorne
  • June 2007
  • Article

Which Levers Boost ROI?

By: Margeaux Cvar and John A. Quelch
The article refers to ROI, or return on investment, and focuses on a rational strategy for financial markets that uses outside industry comparisons. The first step is to identify parallel businesses that have similar characteristics such as growth, capital, and market... View Details
Keywords: Mathematical Methods; Financial Markets; Investment Return
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  • Web

Frequently Asked Questions | HBS Online

over an eight-week period. The Harvard Business Analytics Program is an online certificate program offered through a collaboration between Harvard Business School, the John A. Paulson School of Engineering... View Details
  • Article

The Job Market for New Economists: A Market Design Perspective

By: Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth and John J. Siegfried
This paper, written by the members of the American Economic Association (AEA) Ad Hoc Committee on the Job Market, provides an overview of the market for new Ph.D. economists. It describes the role of the AEA in the market and focuses in particular on two mechanisms... View Details
Keywords: Market Design; Jobs and Positions
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  • 03 Jul 2018
  • First Look

New Research and Ideas, July 3, 2018

and the normative orientation of medical professionals. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54600 Summer 2018 California Management Review CSR Needs CPR: Corporate Sustainability and Politics By: Lyon, Thomas, Magali View Details
Keywords: Dina Gerdeman
  • 13 Oct 2010
  • First Look

First Look: October 13, 2010

  PublicationsBuy-In: Saving Your Good Idea from Getting Shot Down Authors:John P. Kotter and Lorne A. Whitehead Publication:Harvard Business Press, 2010 Abstract You've got a good idea. You know it could make a crucial difference for... View Details
Keywords: Sean Silverthorne
  • February 2011 (Revised December 2012)
  • Case

Coca-Cola on Facebook

By: John Deighton and Leora Kornfeld
In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a... View Details
Keywords: Change Management; Governance Controls; Policy; Brands and Branding; Marketing Channels; Social and Collaborative Networks; Food and Beverage Industry
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  • 18 Oct 2011
  • First Look

First Look: October 18

Funds at Vanguard (A) Robert C. Pozen and Steven VickersHarvard Business School Case 311-134 Vanguard Group management, led by CEO John Brennan, was considering whether to launch exchange-traded funds (ETFs)... View Details
Keywords: Sean Silverthorne
  • 11 May 2010
  • First Look

First Look: May 11

Invention of Data Privacy in the United States and France Author:J. Gunnar Trumbull Publication:In The Voice of the Citizen Consumer, edited by K. Bruckweh. Cambridge: Cambridge University Press, 2010 An abstract is unavailable at this... View Details
Keywords: Martha Lagace
  • October 2008
  • Class Lecture

Marketing as Competitive Advantage: Fundamentals

By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska
Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details
Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation
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  • 07 Aug 2007
  • First Look

First Look: August 7, 2007

commencing approximately two years down the road. In the new hiring regime for federal judicial law clerks, by contrast, judges are exhorted to follow a set of start dates for considering and hiring applicants during the fall of the third... View Details
Keywords: Martha Lagace
  • April 2010 (Revised September 2011)
  • Case

Malaysia: People First?

By: Diego A. Comin and John Abraham
On March 30, 2010, Prime Minister Najib Razak presented his new economic model (NEM) for Malaysia. With the goal of raising per capita income to over $15,000 by 2020 from the current level of $6,634, the plan included measures to improve human capital, reduce migration... View Details
Keywords: Globalized Economies and Regions; Problems and Challenges; Crime and Corruption; Developing Countries and Economies; Development Economics; Emerging Markets; Transformation; Governing Rules, Regulations, and Reforms; Wealth and Poverty; Equality and Inequality; Malaysia
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  • 17 Oct 2017
  • First Look

First Look at New Research and Ideas, October 17, 2017

Hybrids and Hybrid Organizing: A Review and Roadmap for Future Research By: Battilana, Julie, Marya Besharov, and Bjoern Mitzinneck Abstract—The purpose of this chapter is to advance research on hybrids by bringing together work from... View Details
Keywords: Sean Silverthorne
  • November – December 2008
  • Article

Holding a Mirror up to Marketing

By: John A. Quelch and Katherine Jocz
The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove Real Beauty campaign rejected these narrow... View Details
Keywords: Marketing; Advertising Campaigns; Welfare; Diversity; Emotions; Government and Politics
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  • January 2009 (Revised June 2014)
  • Supplement

CityCenter (B): Economics and Delivery

By: A. Eugene Kohn, John D. Macomber and Ben Creo
Bill Smith is informed by his general contractor that a key component of the Aria Resort is going to be delayed. Aria is the centerpiece of CityCenter: a $9 billion complex and a bet-the-firm decision for MGM Mirage. Smith must make a decision as to whether to force... View Details
Keywords: Buildings and Facilities; Decision Choices and Conditions; Construction; Finance; Organizational Structure; Projects; Complexity
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  • 01 Mar 2014
  • News

Generation Next

the family business feel. Professor William C. Kirby and Tracy Yuen Manty The Wen Group Trying to find resolution in a Hong Kong–based family conglomerate that suffers from nepotism and governance issues. Senior Lecturer John View Details
Keywords: Mark Bergen; Godrej Group; Management
  • 24 May 2011
  • First Look

First Look: May 24

  PublicationsClusters and Competitiveness: Porter's Contribution Authors:Christian H.M. Ketels Publication:Chap. 10 in Competition and Competitive Advantage: The Ideas of Michael Porter, edited by Robert Huggins and Hiro Izushi, 173-192.... View Details
Keywords: Sean Silverthorne
  • February 2007
  • Tutorial

Measuring Marketing Performance

By: John A. Quelch
In many organizations, marketing exists far from the executive suite and the boardroom. This tutorial instructs students how to improve the link between high level corporate strategy and the marketing function. First, students are exposed to three companies in which... View Details
Keywords: Marketing Strategy; Corporate Strategy; Performance Evaluation
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