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  • August 1995 (Revised January 1997)
  • Exercise

Consumer Behavior Exercise (A)

By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the... View Details
Keywords: Consumer Behavior
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  • 12 Mar 2013
  • First Look

First Look: March 12

A. Arnaout Publication:Nature Biotechnology Abstract Advances in biotechnology have fueled the generation of unprecedented quantities of data across the life sciences. However, finding analysts who can address such "big data"... View Details
Keywords: Sean Silverthorne
  • August 1995 (Revised January 1997)
  • Exercise

Consumer Behavior Exercise (C)

By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
Related
  • 29 Apr 2014
  • First Look

First Look: April 29

  Publications August 2013 Journal of Financial Economics X-CAPM: An Extrapolative Capital Asset Pricing Model By: Barberis, Nicholas, Robin Greenwood, Lawrence Jin, and Andrei Shleifer Abstract—Survey evidence suggests that many investors form beliefs about future... View Details
Keywords: Sean Silverthorne
  • 03 Feb 2009
  • First Look

First Look: February 3, 2009

Author: M. H. Bazerman Publication: In Acting in Time on Energy Policy, edited by David T. Ellwood and Kelly Gallagher. Brookings, in press No abstract is available at this time. Interactivity's Unanticipated Consequences for Markets and... View Details
Keywords: Martha Lagace
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

we find the share of vertical FDI (subsidiaries that provide inputs to their parent firms) to be larger than commonly thought, even within developed countries. Most subsidiaries are not readily explained by the comparative advantage... View Details
Keywords: Martha Lagace
  • 15 Jun 2010
  • First Look

First Look: June 15

tranches. Overall, a one standard deviation reduction in average time on the market decreases the interest rate for institutional loans by over 30 basis points per annum. While this effect is significantly larger for loan tranches bought... View Details
Keywords: Martha Lagace
  • 13 Feb 2007
  • First Look

First Look: February 13, 2007

divides and unite citizens in a sense of common purpose. The book offers examples of solutions to address each opportunity and concludes with a call to action. Exploring the Tail of Creativity: An Evolutionary Model of Breakthrough Invention, edited View Details
Keywords: Martha Lagace
  • 06 Dec 2010
  • Sharpening Your Skills

Sharpening Your Skills: Doing Business in Emerging Markets

for Internet freedom or cover for a failed business strategy, depending on with whom you talk. Professor John A. Quelch looks behind the headlines in a new case. Key concepts include: China has become more... View Details
  • 24 Nov 2009
  • First Look

First Look: Nov. 24

these effects are particularly strong in stable environments, and we identify empirical strategies that can tease out the true performance impact of high-level choices.   Cases & Course MaterialsAdult Life Stages John View Details
Keywords: Martha Lagace
  • 26 Sep 2006
  • First Look

First Look: September 26, 2006

AIDS, Fighting Poverty: Customer Centric Marketing in the Generic Antiretroviral Business Authors:Rohit Deshpandé and Zoe Chance Publication:In Business Solutions for the Global Poor: Creating Social and Economic Value, edited by Kash... View Details
Keywords: Sean Silverthorne
  • 29 Dec 2014
  • Research & Ideas

Most Popular Articles and Research Papers of 2014

emotions can play in negotiations. Managing the Family Business: Leadership Roles Poorly designed leadership roles set up a family business for failure. John A. Davis offers a system that produces the... View Details
  • 20 Jan 2015
  • First Look

First Look: January 20

to have higher academic achievement and experience greater acceptance by their peers in adolescence. Despite this positive influence on educational outcomes, it is still unclear why some children are more prosocial than others in school.... View Details
Keywords: Sean Silverthorne
  • 14 Apr 2009
  • First Look

First Look: April 14, 2009

Publications The Role of Execution in Managing Product Availability Authors: Nicole DeHoratius and Zeynep Ton Publication: Chap. 4 in Retail Supply Chain Management, edited by Narendra Agarwal and Stephen A.... View Details
Keywords: Martha Lagace
  • 22 May 2007
  • First Look

First Look: May 22, 2007

channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious, natural, and unique ingredients, and... View Details
Keywords: Martha Lagace
  • 05 Sep 2012
  • First Look

First Look: September 5

but this was the nature of his job. Purchase this case:http://hbr.org/search/512110-PDF-ENG Itaú Unibanco (A): The Merger Process Belén Villalonga, John A. Davis, and Ricardo Reisen de PinhoHarvard Business... View Details
Keywords: Sean Silverthorne
  • 23 Dec 2008
  • First Look

First Look: December 23, 2008

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=509024 Breaking through Action Plan Harvard Business School Exercise 409-059 The "Breaking Through Action Plan" is a developmental tool based on the book, Breaking Through: The... View Details
Keywords: Martha Lagace
  • 21 Nov 2006
  • First Look

First Look: November 21, 2006

percentage of patients of all kinds who can find exchanges. Forward-Looking Focus: Can Firms Have Adaptive Foresight? Authors:Valarie A. Zeithaml, Ruth Bolton, John Deighton, Timothy Kenningham, Katherine N.... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

a free press, real-life horror stories with bearing on policy issues may serve to blunt the power of special interests by informing and catalyzing public opinion. An Exploration of Marketing's Impact on Society: A Perspective Linked to... View Details
Keywords: Martha Lagace
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

that Enhance the Effectiveness of Workforce Diversity Initiatives in Knowledge Intensive Firms Authors: Modupe N. Akinola, David A. Thomas Abstract Workforce diversity continues to be a key focus for organizations, driven View Details
Keywords: Sean Silverthorne

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