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  • 22 May 2007
  • First Look

First Look: May 22, 2007

channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious, natural, and unique ingredients, and... View Details
Keywords: Martha Lagace
  • August 1995 (Revised January 1997)
  • Exercise

Consumer Behavior Exercise (C)

By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
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  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

a free press, real-life horror stories with bearing on policy issues may serve to blunt the power of special interests by informing and catalyzing public opinion. An Exploration of Marketing's Impact on Society: A Perspective Linked to... View Details
Keywords: Martha Lagace
  • October 2009 (Revised March 2012)
  • Case

Nettwerk: Digital Marketing in the Music Industry

By: John A. Deighton and Leora Kornfeld
How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride... View Details
Keywords: Music Entertainment; Product Marketing; Network Effects; Sales; Social and Collaborative Networks; Online Technology; Media and Broadcasting Industry; Music Industry
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  • March 2004
  • Teaching Note

Siebel Systems: Anatomy of a Sale, Parts 1, 2, and 3 (TN)

By: John A. Deighton and Das Narayandas
Teaching Note to (9-503-021), (9-503-022), and (9-503-023). View Details
Keywords: Technology Industry
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  • 03 Feb 2009
  • First Look

First Look: February 3, 2009

Author: M. H. Bazerman Publication: In Acting in Time on Energy Policy, edited by David T. Ellwood and Kelly Gallagher. Brookings, in press No abstract is available at this time. Interactivity's Unanticipated Consequences for Markets and... View Details
Keywords: Martha Lagace
  • June 1999
  • Supplement

Adesemi Communications International: African Communications Group

By: John A. Deighton and Anita M. McGahan
Presents a May 1999 interview with CEO Monique Maddy and CFO Lome Lague that updates the case and describes plans for the future. View Details
Keywords: Management Teams; Communication Technology; Telecommunications Industry; Africa
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  • August 1995 (Revised January 1997)
  • Exercise

Consumer Behavior Exercise (B)

By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/utilitarian product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
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  • 29 Apr 2014
  • First Look

First Look: April 29

  Publications August 2013 Journal of Financial Economics X-CAPM: An Extrapolative Capital Asset Pricing Model By: Barberis, Nicholas, Robin Greenwood, Lawrence Jin, and Andrei Shleifer Abstract—Survey evidence suggests that many investors form beliefs about future... View Details
Keywords: Sean Silverthorne
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

and Policy Making in Natural Resources and the Environments, edited by A. Dinar, J. Albiac and J. Sanchez-Soriano. Routledge Explorations in Environmental Economics, 2008 Abstract This paper considers... View Details
Keywords: Martha Lagace
  • August 1995 (Revised January 1997)
  • Exercise

Consumer Behavior Exercise (A)

By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the... View Details
Keywords: Consumer Behavior
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  • 22 Dec 2009
  • First Look

First Look: Dec. 22

we find the share of vertical FDI (subsidiaries that provide inputs to their parent firms) to be larger than commonly thought, even within developed countries. Most subsidiaries are not readily explained by the comparative advantage... View Details
Keywords: Martha Lagace
  • 14 Apr 2009
  • First Look

First Look: April 14, 2009

Publications The Role of Execution in Managing Product Availability Authors: Nicole DeHoratius and Zeynep Ton Publication: Chap. 4 in Retail Supply Chain Management, edited by Narendra Agarwal and Stephen A.... View Details
Keywords: Martha Lagace
  • 13 Feb 2007
  • First Look

First Look: February 13, 2007

divides and unite citizens in a sense of common purpose. The book offers examples of solutions to address each opportunity and concludes with a call to action. Exploring the Tail of Creativity: An Evolutionary Model of Breakthrough Invention, edited View Details
Keywords: Martha Lagace
  • 21 Nov 2006
  • First Look

First Look: November 21, 2006

percentage of patients of all kinds who can find exchanges. Forward-Looking Focus: Can Firms Have Adaptive Foresight? Authors:Valarie A. Zeithaml, Ruth Bolton, John Deighton, Timothy Kenningham, Katherine N.... View Details
Keywords: Sean Silverthorne
  • 23 Dec 2008
  • First Look

First Look: December 23, 2008

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=509024 Breaking through Action Plan Harvard Business School Exercise 409-059 The "Breaking Through Action Plan" is a developmental tool based on the book, Breaking Through: The... View Details
Keywords: Martha Lagace
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

that Enhance the Effectiveness of Workforce Diversity Initiatives in Knowledge Intensive Firms Authors: Modupe N. Akinola, David A. Thomas Abstract Workforce diversity continues to be a key focus for organizations, driven View Details
Keywords: Sean Silverthorne
  • 26 Sep 2006
  • First Look

First Look: September 26, 2006

AIDS, Fighting Poverty: Customer Centric Marketing in the Generic Antiretroviral Business Authors:Rohit Deshpandé and Zoe Chance Publication:In Business Solutions for the Global Poor: Creating Social and Economic Value, edited by Kash... View Details
Keywords: Sean Silverthorne
  • 30 Aug 2011
  • First Look

First Look: August 30

video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of attention was assessed through eye tracking and retention of viewers by recording... View Details
Keywords: Sean Silverthorne
  • 29 Dec 2014
  • Research & Ideas

Most Popular Articles and Research Papers of 2014

emotions can play in negotiations. Managing the Family Business: Leadership Roles Poorly designed leadership roles set up a family business for failure. John A. Davis offers a system that produces the... View Details

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