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Show Results For
- All HBS Web
(2,332)
- News (637)
- Research (1,429)
- Events (7)
- Multimedia (18)
- Faculty Publications (789)
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
entertainment in advertising. In 1963, British advertising pioneer David Ogilvy, in his book Confessions of an Advertising Man, argued that ads should be all business, selling products by informing consumers... View Details
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
far. Boston Red Sox baseball player David Ortiz took a selfie with President Obama, which seemed playful at first until it was later revealed that he had done so on behalf of Samsung cameras. Some fans are not amused when the "soft edge... View Details
- 01 Oct 2009
- What Do You Think?
Can the “Masks of Command” Coexist with Authentic Leadership?
leadership? Those arguing that the two can coexist cite situations, generally involving adversity, in which the "greater good" is served by masking a leader's feelings. Frances Pratt argued that " we must be careful (and... View Details
Keywords: by Jim Heskett
- April 1992 (Revised February 1993)
- Supplement
Otis South Africa (B)
By: Michael Beer
Covers a June 1990 Social Responsibility Conference held by George David to evaluate the progress of his new management team in increasing the pace of nonwhite advancement. The U.S. CEO and the managing director of Otis South Africa disagree over the suitability of... View Details
Keywords: Conflict Management; Race; Corporate Social Responsibility and Impact; Management Teams; South Africa
Beer, Michael. "Otis South Africa (B)." Harvard Business School Supplement 492-050, April 1992. (Revised February 1993.)
- 24 Jul 2019
- Lessons from the Classroom
Can These Business Students Motivate Londoners to Do the Right Thing?
out a new letter with an extra line, letting people know that their neighbors were ponying up, implying that they should, too: “We are writing to inform you that we have still not received your tax payment. By now, nine out of 10 people... View Details
Keywords: by Dina Gerdeman
- 07 Jan 2015
- Research & Ideas
The Quest for Better Layoffs
A few years ago, Sandra J. Sucher received worried emails from two MBA students in her first-year Leadership and Corporate Accountability (LCA) class at Harvard Business School. Elana Green (now Elana Silver) and David Rosales (both HBS... View Details
- 07 Apr 2003
- Research & Ideas
XTV: Xerox’s Attempted Recovery From “Fumbling the Future”
product line within Xerox. He had the support of Xerox's chief executive officer, David Kearns, for establishing the new internal structure. This structure would work much like an internal venture capital firm. Xerox would exploit Adams's... View Details
Keywords: by Henry Chesbrough
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
written by Lal with HBS colleague David Bell, was published in Quantitative Marketing and Economics last June. Lal discusses his findings with Manda Salls. Salls: Frequent shopper programs have become part... View Details
- 1 PM – 2 PM EDT, 10 Sep 2015
- Webinars: Trending@HBS
America's Unconventional Energy Opportunity
In this session, Professor Michael Porter along with co-authors David Gee and Gregory Pope from The Boston Consulting Group (BCG) will discuss the research HBS and BCG have jointly conducted on the opportunities and challenges presented by the United States'... View Details
- 10 Jul 2000
- Research & Ideas
IT Links for Boundaryless Companies
David Upton's Alumni Conference report on the state of information technology for business-to-business began with a lesson in technology history because, said the HBS professor, "understanding doesn't come easy without an... View Details
Keywords: by Kenneth Liss
- 08 Oct 2012
- Research & Ideas
The Immigrants Who Built America’s Financial System
of the many immigrant policymakers who played a part in establishing the foundational financial system of this country, along with Robert Morris [England], Haym Solomon [Poland], Alexander James Dallas [Jamaica], Stephen Girard [France] and John Jacob Astor and View Details
- May 2022
- Case
Honeywell: Transforming a Century Old Industrial
By: William W. George, Michael Norris and John Masko
In late 2021, Darius Adamczyk, Chairman and CEO of Honeywell is considering the changes he has made to the company since he took over the top leadership position in 2017. The company he had inherited from his predecessor, David Cote, was seen by most as a... View Details
Keywords: Business Conglomerates; Transformation; Technological Innovation; Leading Change; Business Strategy; Mergers and Acquisitions; Business Organization; Aerospace Industry; Chemical Industry; Electronics Industry; Green Technology Industry; Industrial Products Industry; Technology Industry; North Carolina; New Jersey
George, William W., Michael Norris, and John Masko. "Honeywell: Transforming a Century Old Industrial." Harvard Business School Case 322-064, May 2022.
- March 1999 (Revised January 2000)
- Case
Hundred-Year War, A: Coke vs. Pepsi, 1890s-1990s
By: Chiaki Moriguchi and David Lane
Through their competitive battle, Coca-Cola and PepsiCo have created a stable and highly profitable duopoly in the U.S. soft drink industry. As the domestic industry matured and the cola wars moved to international markets, Coke and Pepsi tried to redesign their... View Details
Moriguchi, Chiaki, and David Lane. "Hundred-Year War, A: Coke vs. Pepsi, 1890s-1990s." Harvard Business School Case 799-117, March 1999. (Revised January 2000.)
- 19 Sep 2011
- News
Rules clash could limit money fund rates--Fidelity
- 11 Jan 2013
- News
Unease at Facebook director's share sale
- 09 Oct 2013
- News
Microsoft’s $7.2 Billion Nokia Bet Not Luring Apps
- Research Summary
Risk Measurement
By: David E. Bell
David E. Bell has completed research on the measurement of financial risk. The concepts of risk and return are widely used, at least informally, in the appraisal of financial opportunities. Return is typically measured by the expected value of a project, risk by the... View Details
- 31 Jan 2017
- Research & Ideas
Why These Business School Professors Oppose Trump's Executive Order on Immigration
Business School professors who have signed the petition, and asked them to share why they openly oppose the Executive Order. Here are their initial responses. David B. Yoffie, Max & Doris Starr Professor of International Business... View Details
Keywords: by Staff
- 07 Oct 2011
- News
To his millions of fans, he was simply Steve
- Research Summary
Managerial Decision Analysis
By: David E. Bell
David E. Bell and Arthur Schleifer, Jr. are concluding a multiyear project aimed at producing more field-oriented case material for the Managerial Economics course, specifically, materials on decision, data, and risk analysis. A series of case- and textbooks (with... View Details