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  • June 2000 (Revised February 2003)
  • Case

Must Zee TV

By: Bharat N. Anand and Tarun Khanna
Explores issues related to (1) the vertical boundaries of the firm in an emerging-economy context, especially the effects of lack of intellectual property rights and lack of contract enforcement on both industry structure and boundaries of the firm; and (2) the extent... View Details
Keywords: Corporate Strategy; Multinational Firms and Management; Developing Countries and Economies; Copyright; Media and Broadcasting Industry; Media and Broadcasting Industry
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  • 06 Jan 2021
  • Working Paper Summaries

Aggregate Advertising Expenditure in the US Economy: What's Up? Is It Real?

Keywords: by Alvin J. Silk and Ernst R. Berndt; Media & Broadcasting; Media & Broadcasting
  • November 1983
  • Case

Cablevision of Boston

By: Howard H. Stevenson
Keywords: Television Entertainment; Business and Government Relations; Media and Broadcasting Industry
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  • 2025
  • Working Paper

Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs

By: Mengjie Cheng, Elie Ofek and Hema Yoganarasimhan
We study how media firms can use LLMs to generate news content that aligns with multiple objectives—making content more engaging while maintaining a preferred level of polarization/slant consistent with the firm’s editorial policy. Using news articles from The New York... View Details
Keywords: Large Language Models; Content Creation; Media; Polarization; Generative Ai; Direct Preference Optimization; AI and Machine Learning; News; Perspective; Digital Marketing; Policy; Media and Broadcasting Industry
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  • February 2014 (Revised June 2015)
  • Case

Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society

By: Christopher Marquis, Zoe Yang and Juelin Yin
As Fei Cheng Wu Rao, China's most popular entertainment program, enters its fourth year, company leaders grapple with questions of how to keep the show fresh and reach new markets. In particular, the show is poised to expand to Africa, yet there are significant... View Details
Keywords: China; Globalization; Entertainment; TV; Media; Television Entertainment; Media and Broadcasting Industry; China
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  • June 2010 (Revised January 2017)
  • Teaching Note

Continental Media Group: Business Highlights

By: Robert Simons
Teaching Note for 110087. View Details
Keywords: Execution; Management Control Systems; Performance Measurement; Informal Management; Emergent Strategy; Management; Profit; System; Opportunities; Strategy; Risk and Uncertainty; Media and Broadcasting Industry
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  • Nov 2009 - Nov 2009
  • Keynote Speech

How Digital Technology is Changing the Media Industry

By: Anita Elberse
Keywords: Information Technology; Change; Media and Broadcasting Industry
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  • March 2005
  • Teaching Note

Fox Bids for the NFL: 1993 & Fox and the NFL: 1998 (TN)

By: Bharat N. Anand
Teaching Note to (9-704-444) and (9-704-443). View Details
Keywords: Media and Broadcasting Industry
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  • March 2005
  • Case

Tribune Company: The PHONES Proposal

The Tribune Co. is considering issuing a structured note to monetize its investment in another company, America Online (AOL). Tribune originally invested in AOL in 1991 and currently has approximately 10 million shares left of that investment. However, these shares are... View Details
Keywords: Financial Instruments; Taxation; Investment; Media and Broadcasting Industry
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  • April 2004 (Revised September 2006)
  • Teaching Note

XM Satellite Radio (A) and (B) TN

By: David B. Godes and Elie Ofek
Teaching Note to (9-504-009) and (9-504-065). View Details
Keywords: Media and Broadcasting Industry
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  • Article

Syndication Networks and the Spatial Distribution of Venture Capital Investments

By: Olav Sorenson and Toby E. Stuart
Keywords: Media; Networks; Venture Capital; Investment; Media and Broadcasting Industry
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  • January 1991
  • Teaching Note

Capital Cities/ABC, Inc: Spot Sales, Teaching Note

By: Frank V. Cespedes
Keywords: Media and Broadcasting Industry
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  • May 1988
  • Case

Capital Cities/ABC, Inc: Spot Sales

By: Frank V. Cespedes
Keywords: Advertising; Strategy; Marketing; Media and Broadcasting Industry
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  • 1992
  • Article

Public Policy and the Evolution of Cable Television, 1950-90

By: Willis Emmons
Keywords: Entertainment; Policy; Media and Broadcasting Industry
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  • December 1978 (Revised March 1992)
  • Case

Archdiocese of New York

By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)
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  • December 1997 (Revised January 1998)
  • Case

STAR TV (F)

By: Michael Y. Yoshino and Cate Reavis
Keywords: Media and Broadcasting Industry
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  • May 1994 (Revised September 1994)
  • Case

STAR TV (B)

By: J. Peter Williamson and Michael Y. Yoshino
Keywords: Media and Broadcasting Industry
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  • 1998
  • Working Paper

The U.S. Cable Television Industry, 1948-1995: Managerial Capitalism in Eclipse

By: Thomas R. Eisenmann
Keywords: Management Systems; Television Entertainment; Media and Broadcasting Industry; United States
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  • Article

The Entrepreneurial M-Form: Strategic Integration in Global Media Firms

By: T. R. Eisenmann and J. L. Bower
Keywords: Entrepreneurship; Strategy; Integration; Global Range; Business Ventures; Media; Media and Broadcasting Industry
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  • August 1978 (Revised May 1993)
  • Case

Community Television of Southern California: KCET

By: Regina E. Herzlinger
Keywords: Media and Broadcasting Industry; California
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