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Show Results For
- All HBS Web
(3,839)
- People (15)
- News (853)
- Research (2,124)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,510)
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- 29 Nov 2017
- News
Inbox: From Das’s Desk
address the other two Ws–work and wisdom–and an evolving vision of alumni engagement. By raising your hand as a volunteer, you are strengthening the HBS brand by embodying the pay-it-forward spirit—whether to current and future students... View Details
Keywords: Das Narayandas
- 01 Dec 2013
- News
Faculty Books
a start-up, discuss lean prototyping techniques for hardware, identify costly outsourcing mistakes, provide practical tips on user acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing... View Details
- 01 Dec 2001
- News
Faculty News
books, Brand New: How Entrepreneurs Earned Consumer's Trust from Wedgwood to Dell and The Power of Commerce: Economy and Governance in the First British Empire. A member of the HBS faculty since 1991, Koehn is a Phi Beta Kappa graduate of... View Details
- 01 Apr 2002
- News
Career Transitions, Continuing Education Focus of Washington, D.C., Club
led by Professor Nancy F. Koehn on her recent book, Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell. Loughran's goal is to make the series a monthly event that will serve as "an ongoing continuing education... View Details
- 05 Jul 2011
- News
Driving Innovation
Stewart: Helping brands navigate the complexities of today’s media. Photo courtesy Bonita Stewart What can a high-flying, high-tech giant learn about marketing from an industry that is about as nuts-and-bolts as you can get? Plenty, if... View Details
- 10 May 2023
- News
Alumna Snags an Emmy
my internship at YouTube during HBS that I realized I could make a career out of these interests. The YouTube TV team was just starting to form in summer 2015 with a goal of reimagining cable TV and I was really intrigued by the opportunity to build something View Details
- 10 Mar 2021
- News
Action Plan: Brewing Awareness
Courtesy White Owl Brewery Before coming to business school, Javed Murad (MBA 2008) was not much of a beer drinker. The brews on offer in his native India were primarily mass-produced lagers, and he just didn’t like the taste. While at HBS, however, he discovered the... View Details
- 01 Sep 2013
- News
A Start-Up with Giddyup
A Start-Up with Giddyup FORD: These boots were made for business. Photo courtesy Sarah Ford Whether you're the real deal or all hat and no cattle, you can cowboy up in style with custom-made boots from Sarah Ford (MBA 2007). Ford founded Texas-based Ranch Road Boots... View Details
- 01 Dec 2014
- News
Making Big Data Fashionable
styles are resonating with consumers. By monitoring data such as social media chatter, shared images, and Google searches, Trendalytics can identify specific trends that a brand can then use to guide everything from the product mix to... View Details
- 01 Mar 2006
- News
Faculty Books
operations covering widely recognized brands including Lipton, Hellmann’s, Birds Eye, Ben & Jerry’s, Dove, Sunsilk, and Pond’s. Taking advantage of full access to corporate archives and executives, Jones discusses Unilever’s strategies to... View Details
- 26 Nov 2019
- News
Fintech, Small Business & the American Dream
landscape will be determined by who has the customers, brand recognition, necessary capital, and best technology experience. One unexpected winner could be the community banks, whose “Main Street” relationships with local small businesses... View Details
- 01 Sep 2014
- News
HBS Faculty Explore Ideas Around the World
explains Chung, has this brand recognition issue.” Chung was one of 18 faculty members who participated in “Japan on the Move” to gain a deeper understanding of Japan’s business environment, especially in light of reconstruction after the... View Details
Keywords: faculty research
- 26 Jun 2014
- News
Digital Innovation at Sephora
- 25 Feb 2020
- News
Gotta Dance
Above: Horowitz (seated) and Goldberg: More than the same old song and dance (photo by HollenderX2) When Evan Horowitz (MBA 2008) and Geoffrey Goldberg first met, the two clicked on multiple levels. Married in 2013, the pair cofounded Movers+Shakers in 2016, a... View Details
Keywords: Julia Hanna
- 20 Aug 2014
- News
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
- 06 Dec 2021
- News
Turning Point: Makeover
spirit. I started a skincare brand called Tatcha to share my learning journey with others and also to create the company I had always wanted to work for. Brad Murray (MBA 2007) became my cofounder and we grew Tatcha over the next nine... View Details
- 15 May 2012
- News
Finally Finding the Right Fit
moved to Amsterdam for a consulting job with Bain. But that didn’t provide the satisfaction he envisioned. Increasingly, he longed to return to his roots in retailing. “I always dreamed of being in the branding and fashion business,” he... View Details
- 18 Apr 2016
- News
Copy Success
(Xerox Corp.) (Xerox Corp.) Joe Wilson (MBA 1933) made Xerox a brand so recognizable its name is also an everyday verb. In the process Wilson, who passed away in 1971, turned around a dying company and left a legacy of leadership that... View Details
- 01 Sep 2005
- News
Perfection’s Price
Although the Lane Bryant brand continues to thrive, the Kaplans saw a need for more choice in color, styles, cut, and price. At Fashion To Figure (named so because “Gram used to say you should never ask women to conform their figures to... View Details