Filter Results:
(3,621)
Show Results For
- All HBS Web
(3,621)
- People (15)
- News (952)
- Research (2,117)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,499)
Show Results For
- All HBS Web
(3,621)
- People (15)
- News (952)
- Research (2,117)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,499)
- December 2013
- Teaching Note
Coffee Wars in India: Café Coffee Day Takes On the Global Brands
By: David B. Yoffie
- October 2015 (Revised October 2016)
- Case
Paez
By: Jill Avery, Maria Fernanda Miguel and Laura Urdapilleta
Paez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy shoe category that suddenly woke up when U.S. company TOMS borrowed the traditional alpargata design, covered it with fashionable colors and prints, and tied it to a social cause. Paez's... View Details
- January 1994
- Article
Out of Sight, Out of Mind: Pantry Stockpiling and Brand Usage Frequency
By: B. Wansink and R. Deshpande
Keywords: Brands and Branding
Wansink, B., and R. Deshpande. "Out of Sight, Out of Mind: Pantry Stockpiling and Brand Usage Frequency." Marketing Letters 5 (January 1994): 91–100.
- 21 Sep 2015
- News
Caught! Impact of emission cheating on VW’s brand and future in US
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Financial Brands Should Market In a Recession
By: John A. Quelch
Quelch, John A. "How Financial Brands Should Market In a Recession." Harvard Business Online—Marketing Know:How (blog). April 15, 2009. https://hbr.org/2009/04/how-financial-brands-should-ma.
- March 2024 (Revised November 2024)
- Case
KFC: A U.S.-Based Franchised Brand Responds to the Russian Invasion of Ukraine
By: Michael S. Kaufman and Abi Chen
Kaufman, Michael S., and Abi Chen. "KFC: A U.S.-Based Franchised Brand Responds to the Russian Invasion of Ukraine." Harvard Business School Case 324-106, March 2024. (Revised November 2024.)
- 07 Aug 2023
- News
How To Start Using The Power Of Storytelling In Your Personal Brand
- January 2015 (Revised July 2015)
- Case
Jimmy Choo
By: Anat Keinan and Sandrine Crener
Jimmy Choo is a British luxury accessories brand, specializing in shoes, handbags, accessories, and fragrances. Founded in 1996 in London by couture shoe designer Jimmy Choo and Vogue accessories editor Tamara Mellon OBE, the brand enjoyed immediate success and rapidly... View Details
Keywords: Luxury Brand; Fashion; Designer Brand; Shoe; Fashion Accessories; Retail; Entrepreneurship; Branding; Brand Positioning; New Market Development; Entry Into China; Luxury Chinese Market; Global Brands; Growth Strategy; Jimmy Choo; Christian Louboutin; China; Globalized Firms and Management; Marketing Strategy; Market Entry and Exit; Luxury; Cross-Cultural and Cross-Border Issues; Brands and Branding; Fashion Industry; Apparel and Accessories Industry; China; Great Britain
Keinan, Anat, and Sandrine Crener. "Jimmy Choo." Harvard Business School Case 515-073, January 2015. (Revised July 2015.)
- Article
The Country Effect: Leveraging the Origin of a Brand for the Global Markets
By: Rohit Deshpandé
Deshpandé, Rohit. "The Country Effect: Leveraging the Origin of a Brand for the Global Markets." Harvard Business Review América Latina 85, no. 8 (August 2007): 2–6.
- May–June 2023
- Article
A New Approach to Building Your Personal Brand: How to Communicate Your Value
By: Jill Avery and Rachel Greenwald
For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details
Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills
Avery, Jill, and Rachel Greenwald. "A New Approach to Building Your Personal Brand: How to Communicate Your Value." Harvard Business Review 101, no. 3 (May–June 2023): 147–151.
- 22 Oct 2021
- News
How to Reshape Your Leadership Brand as You Start a New Role
- 09 Jul 2018
- Research & Ideas
Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)
SeventyFour Few phrases in business are more seductive than the one attributed to Ralph Waldo Emerson in the 19th century: “Build a better mousetrap and the world will beat a path to your door.” Unless, of course, what you are selling is something totally new, like 3-D... View Details
- May 4, 2003
- Article
As the Global Brands Retrench, a New Force Is Gathering in the East
By: John Quelch