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January 2020
Teaching Plan

Zhejiang Geely Holding Group: Acquisition of Volvo Cars and Volvo Cars: Acquisition by Geely

This teachning plan is for the two cases 619-041 which describes Geely's acquisition of Volvo Cars, and 619-042 which describes Volvo Cars' acqusition by Geely. The case is designed to illustrate the different sides of an M&A transaction and the organizational culture... View Details

Keywords: Organizational Culture; Mergers and Acquisitions; Auto Industry; China; Sweden

2011
Book

Detour: My Unexpected, Amazing, Life Changing Journey With OnStar

By: Chet Huber

Detour is the story behind the launch of OnStar’s now well known blue button, as told through the eyes of its founder and CEO of over fourteen years, Chet Huber. It’s a personal narrative that describes the events that led up to General Motors’ unexpected choice... View Details

Keywords: General Motors; OnStar; Technological Innovation; Business Startups; Transportation; Safety; Personal Development and Career; Creativity; Success; Business History; Auto Industry

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2011
Module Note

Suppliers to Dealers: Stakeholders' Management at TVS Motor Company Ltd.

By: Shashank Shah, Shashank Shah and A. Sudir Bhaskar

Keywords: Supply Chain Management; Supplier Relationships; Dealer Network; Auto Industry; India

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July 1999 (Revised January 2004)
Case

Chrysler and BMW: Tritec Engine Joint Venture

By: H. Kent Bowen and Courtney Purrington

A gifted project leader lacks significant new product development experience. The case highlights the issues and procedures related to defining the project strategy: organizing senior management approvals and support for creating a "heavyweight" team; aligning the... View Details

Keywords: Product Development; Joint Ventures; Projects; Business Strategy; Management Teams; Groups and Teams; Machinery and Machining; Design; Business Processes; Product Design; Product; Management Analysis, Tools, and Techniques; Auto Industry

Article

The Dark Side of Strategic Alliances: Lessons from Volvo-Renault

By: Robert Bruner and Robert Spekman

This article explores sources of failure in strategic alliances drawing on field research into one of the most prominent alliance collapses in recent years. The alliance of Volvo and Renault married the two largest enterprises in their respective countries for economic... View Details

Keywords: Business or Company Management; Alliances; Failure; Auto Industry; Europe

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September 2015
Supplement

Luca de Meo Speaks at Harvard Business School

By: Linda A. Hill

A video supplement to the HBS case study entitled "Luca de Meo at Volkswagen Group." De Meo, Member of the Board at Audi AG and the former Chief Marketing Officer of Volkswagen Group, speaks about leading innovation and the automotive industry. Recorded at Harvard... View Details

Keywords: Innovation; Innovation and Invention; Marketing; Leadership; Auto Industry; Germany

January 2015
Case

Sergio Marchionne at Chrysler

By: Rob Kaplan and Bernardo Bertoldi

Chrysler recently exited from the bankruptcy process, with U.S. government support and with Sergio Marchionne as CEO. Now was the time to work out how to create synergies with FIAT, how to improve the current manufacturing, product, and distribution-network... View Details

Keywords: Insolvency and Bankruptcy; Auto Industry; North America; Italy

October 2011 (Revised March 2015)
Case

Dongfeng Passenger Vehicle Company: Marketing Challenges for the Underprivileged Latecomer

By: Willy Shih and Nancy Hua Dai

As Mr. Li Chunrong visited the new assembly line for the Dongfeng Passenger Vehicle Company in Wuhan, China, he contemplated the position his business unit found itself in: a latecomer. As a state-owned enterprise Dongfeng had entered into numerous joint ventures to... View Details

Keywords: Market Entry and Exit; Problems and Challenges; Auto Industry; China

June 2011 (Revised June 2011)
Teaching Note

Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard (TN)

By: Robert S. Kaplan

Teaching Note for 111-049. View Details

Keywords: Auto Industry; Germany; Brazil

October 2010 (Revised December 2015)
Supplement

Toyota Motor Corporation: 1990-2010

By: Roy D. Shapiro and Stephanie van Sice

This case follows Toyota's remarkable growth and geographic expansion from 1990 to 2010 and, in the recalls of 2009 and 2010, poses questions about the impact of that growth. Issues of increasing technological complexity also play a part. View Details

Keywords: Growth and Development; Problems and Challenges; Expansion; Complexity; Technology; Auto Industry

October 2010
Supplement

Toyota Recalls (C): Bumpy Road Ahead

By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson

Between February and July 2010, Toyota sales recover thanks to the use of extensive PR and sales incentives. Yet recalls continue. Can Toyota stem the tide and correct its organizational flaws to address the underlying issues? View Details

Keywords: Safety; Organizational Change and Adaptation; Sales; Auto Industry

March 1990
Article

Automobile Marketing in the Context of American Business History

By: R. S. Tedlow

Keywords: Marketing; Business History; Auto Industry; United States

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January 2006
Teaching Note

Foreign Exchange Hedging Strategies at General Motors: Transactional and Translational Exposures (TN)

By: Mihir A. Desai and Kathleen Luchs

Keywords: Currency Exchange Rate; Investment Funds; Auto Industry

September 2005 (Revised July 2006)
Case

Accounting for Pensions and Employee Benefits at Ford and Toyota

Uses Ford's and Toyota's financial statements to familiarize students with the information provided in pension footnotes. Allows students to combine that information with other financial statement information to create a greater understanding of the costs of each... View Details

Keywords: Accounting; Compensation and Benefits; Auto Industry

April 2005 (Revised May 2005)
Supplement

Ducati: Federico Minoli

Keywords: Auto Industry

November 2003 (Revised March 2004)
Teaching Note

General Motors Corporation: Retiree Benefit Risk Management (TN)

By: David F. Hawkins and Jacob Cohen

Teaching Note to (104-041). View Details

Keywords: Retirement; Risk Management; Compensation and Benefits; Auto Industry

November 2003 (Revised March 2004)
Case

General Motors Corporation: Retiree Benefit Risk Management (A)

By: David F. Hawkins and Jacob Cohen

General Motors issues $17 billion and uses $10 billion to reduce an unfunded pension obligation. View Details

Keywords: Retirement; Accounting; Compensation and Benefits; Auto Industry; United States

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July 2001 (Revised September 2001)
Case

Recall 2000: Bridgestone Corp. (B)

By: Lynn S. Paine

Supplements the (A) case. A rewritten version of an earlier supplement. View Details

Keywords: Auto Industry; United States; Japan

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July 2000
Teaching Note

GM Powertrain TN

By: Amy C. Edmondson and Naomi Atkins

Teaching Note for (9-698-008). View Details

Keywords: Auto Industry; United States

January 2000
Teaching Note

Autobytel.com (TN)

By: Youngme E. Moon

Teaching Note for (9-500-015). View Details

Keywords: Auto Industry

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