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1998
Journal Article

Ford's Model-T: Pricing over the Product Life Cycle

By: Ramon Casadesus-Masanell

The pricing decisions monopolistic firms make over time are determined to a large extent by the complex interplay of two distinct sets of elements: demand- and supply-based considerations. Demand factors include the possibilities of (a) exercising dynamic price... View Details

Keywords: Experience and Expertise; Decisions; Forecasting and Prediction; Cost; Price; Information; Demand and Consumers; Monopoly; Product; Sales; Complexity; Auto Industry

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April 1997
Case

Peoria Engine Plant (A): (Abridged)

By: Robert S. Kaplan and Amy P. Hutton

Describes the cost control system used at an automobile engine plant for labor and overhead costs. The finance staff prepares daily, weekly, and monthly variance reports against budgets. Department supervisors, finance staff, and the plant manager discuss the use and... View Details

Keywords: Motivation and Incentives; Cost Management; Financial Reporting; Performance Improvement; Budgets and Budgeting; Auto Industry

May 1997 (Revised June 1997)
Teaching Note

Daimler-Benz AG TN

By: David F. Hawkins

Keywords: Auto Industry

May 2016 (Revised June 2016)
Case

A Succession as the Engine for Success

By: Jay Lorsch, Emily McTague and Rosa Maria Fite

Francisco J. Riberas sat in his office reflecting on his first summer working at the family business, in 1989. Growing up, Francisco Riberas had learned about the company through conversations with his father, Francisco Riberas Pampliega, over the dinner table and in... View Details

Keywords: Organizational Alignment; Organizational Behavior; Corporate Governance; Family Business; Family-owned Business; Succession; CEO Mentoring; Spain; Family and Family Relationships; Management; Leadership; Auto Industry; Europe; Spain

April 2014
Case

Ford Motor Company: Blueprint for Mobility

By: Karim R. Lakhani, Marco Iansiti and Noah Fisher

Mark Fields, Ford Motor Company's COO, had to ensure the company's current business model of building cars and trucks remained strong, while concurrently navigating the company into the rapidly expanding industry of personal mobility. Personal mobility required new... View Details

Keywords: Automobiles; Automobile Manufacturing; Ford Motor Company; Mark Fields; Blueprint For Mobility; Dearborn; Michigan; Car Sharing; Parking; On-demand Ride Sharing; Strategy; Business Model; Auto Industry; Michigan; United States

October 2013
Supplement

Dongfeng Nissan's Venucia (B)

By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan

The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to... View Details

Keywords: China; Japan; Multinational Firms; Cross-cultural/cross-border; Environment; Sustainability; Competitive Strategy; Product Launch; Global Strategy; Multinational Firms and Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Japan

December 2012
Article

Grand Innovation Prizes: A Theoretical, Normative, and Empirical Evaluation

By: Alan MacCormack, Fiona Murray, Scott Stern and Georgina Campbell

This paper provides a systematic examination of the use of a Grand Innovation Prize (GIP) in action—the Progressive Automotive Insurance X PRIZE—a $10 million prize for a highly efficient vehicle. Following a mechanism design approach we define three key dimensions for... View Details

Keywords: Design; Motivation and Incentives; Goals and Objectives; Performance; Auto Industry

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October 1993 (Revised November 1993)
Case

Daimler-Benz AG

By: David F. Hawkins

Keywords: Auto Industry

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June 1993 (Revised March 1997)
Teaching Note

Peoria Engine Plant (A) and (B) TN

By: Robert S. Kaplan and Amy P. Hutton

Teaching Note for (9-193-082) and (9-193-083). View Details

Keywords: Auto Industry

June 1992 (Revised March 2006)
Case

Concordia Casting Company

By: F. Warren McFarlan

Describes five years of development in a centralized data processing activity serving a highly decentralized corporation. Data processing manager discovers that a major software system conversion is a full year behind schedule, and subsequently makes several managerial... View Details

Keywords: Analytics and Data Science; Applications and Software; System; Information Technology; Change Management; Organizational Change and Adaptation; Leadership Style; Leading Change; Human Resources; Conflict and Resolution; Supply Chain Management; Accounting; Auto Industry

November 16, 2010
Article

Mapping GM's Decline

By: Nancy F. Koehn

Keywords: Auto Industry

November 2010 (Revised August 2013)
Case

Chrysler Fiat 2009

By: J. Bruce Harreld, Paul W. Marshall and David Lane

In spring 2009, Chrysler entered a prepackaged bankruptcy and exited 40 days later in a deal with Fiat, the U.S. Treasury, and the UAW that kept the automaker alive. Looking forward, what was necessary for Chrysler to move beyond the life support it had received? What... View Details

Keywords: Restructuring; Leadership Development; Alliances; Business Strategy; Growth and Development Strategy; Business Growth and Maturation; Financial Condition; Auto Industry

October 2010 (Revised January 2011)
Case

Toyota Recalls (A): Hitting the Skids

By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson

In the fall of 2009, Toyota Motor Corporation, once revered for its commitment to quality and reliability, faced a highly publicized series of recalls in the United States representing approximately a year's worth of sales in one of its most important markets. While... View Details

Keywords: Communication Strategy; Crisis Management; Brands and Branding; Quality; Public Opinion; Auto Industry; Japan; United States

June 2008
Article

The Contradictions That Drive Toyota's Success

By: Hirotaka Takeuchi, Emi Osono and Norihiko Shimizu

Keywords: Auto Industry

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2008
Book

Extreme Toyota: Radical Contradictions That Drive Success at the World's Best Manufacturer

By: Emi Osono, Norihiko Shimizu and Hirotaka Takeuchi

Keywords: Production; Success; Auto Industry

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March 2007
Teaching Note

Lifan Group: Automobile Production in China (TN)

By: Felix Oberholzer-Gee

Keywords: Production; Auto Industry; China

November 2003 (Revised August 2005)
Case

Reinventing the Automobile: General Motors' AUTOnomy Project

By: Alan D. MacCormack and Kerry Herman

Describes the history of General Motor's attempts to develop a hydrogen fuel-cell powered car. As of 2003, GM developed several prototypes of such a vehicle to demonstrate the viability of the overall concept. Many uncertainties remained, however, with respect to the... View Details

Keywords: Problems and Challenges; Management; Information Technology; Transition; Competency and Skills; Disruptive Innovation; Machinery and Machining; Auto Industry

July 2003 (Revised September 2003)
Case

Refinancing of Shanghai General Motors (B), The

By: Mihir A. Desai and Mark Veblen

This case provides the outcome to "The Refinancing of Shanghai General Motors (A)" in which the CFO of General Motors' joint venture in Shanghai, Shanghai General Motors (SGM), wants to refinance almost $900 million of project finance it raised to begin operations. The... View Details

Keywords: Business Subsidiaries; Multinational Firms and Management; Joint Ventures; Financing and Loans; Auto Industry; Shanghai

May 2002
Teaching Note

New Beetle, The (TN)

Teaching Note for (9-501-023). Includes color exhibits. View Details

Keywords: Auto Industry; United States

April 2002
Case

Ford Motor Company's Value Enhancement Plan (B)

By: Andre F. Perold and Joshua Musher

Supplements the (A) case. View Details

Keywords: Auto Industry

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