Publications

September 2012 (Revised November 2014)
Case

Cialis Lifecycle Management: Lilly's BPH Dilemma

By: Elie Ofek and Natalie Kindred

How should Eli Lilly further develop and market a new indication of its highly successful erectile-dysfunction (ED) drug, Cialis, without confusing Cialis's hard-won brand equity with physicians and patients? With the final stages of clinical trials for the new... View Details

Keywords: Product Positioning; Attitudes; Brands and Branding; Pharmaceutical Industry; United States

Educators

November 1990 (Revised November 1991)
Case

Apple Computer (B): Managing Morale and Corporate Culture

Explores how the human resource function at Apple Computer can best support the company's strategy. Analyzes the culture and morale at Apple. Apple has a very unique culture. Moreover, morale within the company is at a low. The culture is powerful in aiding the company... View Details

Keywords: Attitudes; Organizational Culture; Employees; Business Strategy; Computer Industry; United States

Educators

01 Dec 2013
News

The Long View

now what I knew then: never, ever give up, because things and attitudes can and will change." —Joan O. Rothberg "One of the best things that can happen is to get fired. It forces change and, if managed correctly, can result in... View Details

01 Jun 2005
News

School’s Entrepreneurial Spirit Runs Deep

entrepreneurs. “Many HBS alums graduate with a certain attitude and inclination toward entrepreneurship and wind up as self-employed — starting, growing, and selling businesses, and starting over again,” he explains. His book chronicles... View Details

Keywords: Margie Kelley; Shaping the Waves; A History of Entrepreneurship at Harvard Business School; Publishing Industries (except Internet); Information

Article

Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride

By: Silvia Bellezza and Anat Keinan

This research examines how core consumers of selective brands react when non-core users obtain access to the brand. Contrary to the view that non-core users and downward brand extensions pose a threat to the brand, this work investigates the conditions under which... View Details

Keywords: Consumer Behavior; Attitudes; Brands and Branding

2005
Article

Early Decisions: A Regulatory Framework

By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian

We describe a regulatory framework that helps consumers who have difficulty sticking to their own long-run plans. Early Decision regulations help long-run preferences prevail by allowing consumers to partially commit to their long-run goals, making it harder for a... View Details

Keywords: Hyperbolic Discounting; Self-control; Commitment; Consumer Behavior; Taxation; Attitudes

October 2013
Article

With a Little Help from My (Random) Friends: Success and Failure in Post-Business School Entrepreneurship

By: Josh Lerner and Ulrike Malmendier

To what extent do peers affect our occupational choices? This question has been of particular interest in the context of entrepreneurship and policies to create a favorable environment for entry. Such influences, however, are hard to identify empirically. We exploit... View Details

Keywords: Behavior; Entrepreneurship; Attitudes; Relationships; Cognition and Thinking

1991
Chapter

Reactions to Political Advertising Depend on the Nature of the Voter-Candidate Bond

By: J. A. Deighton, L. F. Alwitt and J. Grimm

Keywords: Advertising Campaigns; Political Elections; Relationships; Attitudes; Advertising Industry

March 2008
Article

Toward an Understanding of When Executives See Crisis As Opportunity

Whereas it has long been noted that crises may be sources of opportunity for organizations and their constituents, relatively little is known about the conditions under which executives come to perceive crises as opportunity. The authors delineate some factors that... View Details

Keywords: Opportunities; Attitudes; Crisis Management

07 Jul 2009
Research Event

Business Summit: Historical Roots of Globalization

history of the beauty industry shows how consumer attitudes can converge across the globe. Read the in-depth summary For more coverage and video:... View Details

Keywords: Re: Multiple Faculty

01 Jun 2006
News

What Are They Thinking?

the transformational nature of the MBA experience and which elements of it have the greatest impact. A second project is examining the attitudes of “Generation Y” college-age individuals in order to better understand how young people... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

October 18, 2021
Article

How to Reframe What Work Means to You

By: Hubert Joly

Our society often conceives of work as something we must endure so we can afford to do something else. The former CEO of Best Buy explains why this view has led to a crisis of engagement among leaders and employees alike, and offers a different model that he introduced... View Details

Keywords: Work; Meaning In Life; Employment; Attitudes; Perspective; Mission and Purpose

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Article

Syrian Refugees in Turkey and the Politics of Post Conflict Reconciliation

By: Kristin Fabbe and Tolga Sınmazdemir

Finding suitable settlements to civil wars, then proceeding to reconcile and reintegrate civilian communities to realize such settlements and avoid future conflict, poses many seemingly insurmountable challenges. The Syrian conflict is a case in point. Not only has a... View Details

Keywords: Syrian Refugees; Conflict; Postconflict Reconciliation; Refugees; War; Conflict and Resolution; Attitudes; Syria; Turkey

July 2015
Article

Prosocial Norms in the Classroom: The Role of Self-regulation in Following Norms of Giving

By: P. R. Blake, M. Piovesan, N. Montinari, F. Werneken and F. Gino

Children who are prosocial in elementary school tend to have higher academic achievement and experience greater acceptance by their peers in adolescence. Despite this positive influence on educational outcomes, it is still unclear why some children are more prosocial... View Details

Keywords: Behavior; Attitudes; Learning; Standards; Education Industry

November 1990 (Revised November 1991)
Case

Apple Computer (A): Industry, Strategy, and Organization

Explores how the human resource (HR) function at Apple Computer can best support the company's strategy. Provides an overview of the company's history, industry, competitive position, strategy, and organization. Written at a time when the company faces a very... View Details

Keywords: Attitudes; Organizational Culture; Employees; Business Strategy; Computer Industry; United States

Educators

01 Dec 2012
News

WSA Speakers Kick Off W50

All." Slaughter cited the importance of flextime and of having a longer-term perspective on the arc of one's career, adding that she believed a "huge norm shift" in attitudes toward work-life balance is entirely possible in a short period... View Details

25 Sep 2019
Working Paper Summaries

Corporate Purpose and Firm Ownership

Keywords: by Claudine Gartenberg and George Serafeim

September 2006 (Revised April 2007)
Supplement

Tim Keller at Katzenbach Partners LLC (B)

By: Boris Groysberg, Christopher Marquis and Ayesha Kanji

Supplements the (A) case. The (B) case presents the final outcome of the events. Reveals how Keller is able to turn around perceptions about him and forge relationships with key decision makers. Includes reflections and lessons learned from all parties and Keller's... View Details

Keywords: Projects; Management; Leadership; Organizations; Situation or Environment; Competition; Rank and Position; Attitudes; Motivation and Incentives; Consulting Industry