Publications

December 2006 (Revised January 2008)
Case

ViaGen: Revolutionizing the Livestock Industry

By: David E. Bell, Reed Martin and Mary L. Shelman

ViaGen has invested heavily to develop cloning technology for the livestock industry. Cloning has the potential to significantly improve the genetics of livestock, leading to higher quality meat, healthier animals, and more efficient production. Since 2003, the firm... View Details

Keywords: Animal-Based Agribusiness; Business Plan; Governing Rules, Regulations, and Reforms; Marketing Communications; Industry Structures; Business and Government Relations; Genetics; Commercialization; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

May 2003
Case

Environmental Defense

By: Forest L. Reinhardt

Analyzes the strategy and management of Environmental Defense, a leading environmental advocacy group, emphasizing the group's activity in the energy and agribusiness industries. From a strategy formulation standpoint, the case encourages students to think of the... View Details

Keywords: Strategy; Nonprofit Organizations; Energy; Relationships; Agribusiness; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

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February 1985 (Revised September 1988)
Case

Caterpillar Tractor Co.

By: Christopher A. Bartlett

Describes the structure and evolution of the earth moving equipment industry worldwide in the post war era, particularly focusing on developments in the 1960s and 1970s. Describes Caterpillar's strategy in becoming the dominant worldwide competitor (industry market... View Details

Keywords: Business Growth and Maturation; Business Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

Ambelang treated NatureSweet more like a consumer-packaged goods manufacturer than an agricultural producer, with a focus on consistency, branding, margin, and price stability, and a frontline-worker-centric production model inspired by... View Details

Keywords: Sean Silverthorne

22 Jun 2011
Sharpening Your Skills

Sharpening Your Skills: Motivation

and Tom Nicholas look to answer that question, using a data set of prizes awarded by the Royal Agricultural Society of England (RASE) between 1839 and 1939. View Details

Keywords: Re: Multiple Faculty

20 Nov 2018
Cold Call Podcast

Building a Nonprofit Marketplace to Feed America

Keywords: Re: Scott Duke Kominers; Agriculture & Agribusiness; Agriculture & Agribusiness; Agriculture & Agribusiness

June 1987 (Revised May 1990)
Case

John Deere Component Works (B)

By: Robert S. Kaplan

Having installed an activity-based system, the division is now exploring the insight provided by that system. In particular, it is studying the economics of lot-size process planning and product mix management. View Details

Keywords: Activity Based Costing and Management; Production; Business or Company Management; Planning; Cost Accounting; Cost Management; Product Marketing; Management Practices and Processes; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

11 Jan 2017
Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

addition of poisonous substances to sweets and the coloring of foods for the purpose of concealing damage or inferiority. This spurred government-funded research on food-dye safety. In 1907, the US Department of Agriculture certified... View Details

Keywords: by Carmen Nobel

17 Aug 2011
Research & Ideas

Protecting against the Pirates of Bollywood

Mumbai, and an ongoing investigation of the transfer of land from agricultural to industrial use in China. Pirates On The Horizon There are two primary types of IP theft for copyright industries, which include movies, music, books, and... View Details

Keywords: by Kim Girard; Motion Pictures & Video

02 Aug 2016
First Look

August 2, 2016

the methodology used to allocate fixed costs on strategic decisions, such as eliminating product lines or firm segments. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/116047-PDF-ENG Harvard Business School Case 316-150 View Details

Keywords: Sean Silverthorne

August 1972 (Revised November 2002)
Case

Prelude Corporation

Describes a company that is seeking to restructure the lobster fishing industry by applying technology and management to what has been essentially a cottage industry. The student is expected to identify and evaluate the strategy pursued by the company to date and then... View Details

Keywords: Technology; Strategy; Leading Change; Animal-Based Agribusiness; Industry Growth; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

January 1971 (Revised May 1984)
Case

Vlasic Foods, Inc.

The chairman of a successful pickle company is concerned with the organizational implications of continued growth. Affords an opportunity to analyze the corporate strategy and the management style of the chief executive. View Details

Keywords: Organizational Change and Adaptation; Management Style; Growth Management; Corporate Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

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January 2025
Technical Note

U.S. and Global Agriculture: The Next Four Years

By: Forest Reinhardt, Sarah Dankens and Natalie Kindred

Keywords: Food and Beverage Industry; Agriculture and Agribusiness Industry; United States

November 2024
Case

Fyffes International SA

By: David E. Bell, Damien McLoughlin and Tonia Labruyère

Helge Sparsoe, CEO of Fyffes since 2020, had taken the tropical produce importer and distributor back to a path of stable level of profitability since he joined in 2020. He was now thinking about next steps for the business, which mainly traded in bananas. He was... View Details

Keywords: Plant-Based Agribusiness; Change Management; Environmental Sustainability; Brands and Branding; Demand and Consumers; Supply Chain; Competition; Price; Value Creation; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Switzerland; United Kingdom; Republic of Ireland; Colombia; Guatemala; Costa Rica; Ecuador

January 2024
Case

Frank Cornelissen: The Great Sulfite Debate (A)

By: Tiona Zuzul and Susan Pinckney

In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine... View Details

February 1981 (Revised June 1993)
Case

Harris Seafoods, Inc.

By: William E. Fruhan Jr. and William A. Sahlman

Presents data relevant to a major capital expenditure--the construction of a shrimp plant. Designed to test student's ability to identify relevant cash flows, to estimate the cost of capital, and to decide whether or not to invest. View Details

Keywords: Decision Making; Cash Flow; Cost of Capital; Factories, Labs, and Plants; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

February 2019 (Revised February 2020)
Case

Koita Foods

By: Lynda M. Applegate, Elie Ofek and Michael Norris

In 2018, Mustafa Koita, Founder and CEO of Dubai-based organic milk company Koita has to decide whether or not to pursue an investment from a potential competitor who is coming into his local market. View Details

Keywords: Organic Milk; Mom Blog; Entrepreneurship; Cash Flow; Food; Growth Management; Investment; Social Marketing; Ownership Stake; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United Arab Emirates; Dubai

2018
Book

Food Citizenship: Food System Advocates in an Era of Distrust

By: Ray A. Goldberg

The global food system is the largest segment of the world's economy. As agribusiness-studies pioneer Ray Goldberg suggests, it is also the largest health system on the planet. And it is changing fast. Its size and importance to human, environmental, and economic... View Details

Keywords: Food; System; Global Range; Health; Environmental Sustainability; Development Economics; Partners and Partnerships; Public Opinion; Agriculture and Agribusiness Industry; Food and Beverage Industry

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