Publications

March 2016 (Revised August 2022)
Case

Fair & Lovely vs. Dark is Beautiful

By: Rohit Deshpande and Saloni Chaturvedi

Women of Worth (WOW) is an organization that seeks to empower women through training and workshops. The organization has also fought against discrimination based on the color of a person's skin through its “Dark is Beautiful” campaign—endorsed by well-known... View Details

Keywords: Prejudice and Bias; Race; Marketing; Social Issues; Beauty and Cosmetics Industry

November 2005 (Revised February 2009)
Case

Publicis Groupe: Leading Creative Acquisitions

By: Rosabeth M. Kanter and Ryan Raffaelli

The CEO of a French-based advertising agency network led a series of high-profile acquisitions that created the world's 4th largest global communications company, after a failed strategic alliance taught him lessons about leadership and business relationships. View Details

Keywords: Mergers and Acquisitions; Leadership; Management Succession; Partners and Partnerships; Cooperation; Integration; France

21 Jun 2011
News

Facebook Beats Yahoo as Top U.S. Display-Ad Seller in Study

July 1983 (Revised September 1986)
Case

Johnson Wax: Enhance (B)

After the initial ASSESSOR indicated problems in formulation, product position, and advertising copy, Enhance was modified and retested using ASSESSOR. Compares the new results as well as presenting teaching study data. Enhance is well below predicted share. Is the... View Details

Keywords: Product Positioning; Marketing Strategy; Advertising; Product Development; Beauty and Cosmetics Industry

June 1989 (Revised May 1993)
Supplement

Rossin Greenberg Seronick & Hill, Inc. (C)

By: John A. Quelch

Teaching objectives: 1) to consider legal and other obligations advertising agencies owe to their clients, 2) to show how aggressive marketing can lead to allegations of misconduct, 3) to explore conflicts of interest which may arise for professional service companies... View Details

Keywords: Conflict of Interests; Ethics; Lawsuits and Litigation; Marketing; Advertising; Advertising Industry; New England

26 Jun 2020
Video

Peter Vundla

Peter Vundla, who co-founded the first Black-owned advertising agency in South Africa, discusses how he discerned the importance of strong values in business success, and resolved to place integrity at the... View Details

30 Jan 2019
News

Super Bowl: Where Sports Meets Business

22 Aug 2012
News

Advertising: It's Not 'Mad Men' Anymore

Adi Godrej

Keywords: Diversified

February 1997
Case

Transportation Displays, Incorporated (D): Exiting from a Successful Restructuring

By: Stuart C. Gilson, Vincent Hemmer, Eric Rahe, David Shorrock and Stephen Voorhis

Following a successful corporate turnaround and, more recently, a leveraged recapitalization, management of a highly profitable, fast--growing outdoor advertising company must consider alternative ways to harvest cash flow from the company without jeopardizing the... View Details

Keywords: Restructuring; Capital; Cash Flow; Profit; Taxation; Private Ownership