Word Of Mouth - Publications - Faculty & Research

22 Nov 2010
Research & Ideas

Seven Strategy Questions: A Simple Approach for Better Execution

their planning processes and make smart choices. Here's an excerpt outlining the seven questions every manager should ask. 1. Who Is Your Primary Customer? The first imperative—and the heart of every successful strategy implementation—is... View Details

Keywords: by Robert Simons

29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

adopt the innovation later. Since innovators are the first to adopt and are more likely to influence others, they do not need to be influenced. However, organizations should harness their influence, using targeted communication to activate View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

07 Aug 2013
What Do You Think?

Is There Still a Role for Judgment in Decision-Making?

perspective (for example, by asking "What information am I missing?"). I didn't Google the texts of these books, but there is no mention of the word... View Details

Keywords: by James Heskett

05 Mar 2009
What Do You Think?

How Frank or Deceptive Should Leaders Be?

by Nobel-prize winner in economics George Akerlof and economist Robert Sheeler of "irrational exuberance" fame. These authors cite the importance of what John Maynard Keynes once referred to as... View Details

Keywords: by Jim Heskett

12 May 2021
Book

The Hard Truth About Being a CEO

Click to watch. David Fubini has never been a CEO of a major corporation, but during his 34-year career as a senior director at consulting firm McKinsey, he had ample opportunity to work closely with and observe CEOs and leaders View Details

Keywords: by Michael Blanding

16 Nov 2010
News

The HBS Tunnels

truth is even stranger. That dark opening is the mouth of a tunnel leading to the Weeks footbridge, where it constricts to about a yard-and-a-half high to pass through the middle View Details

Keywords: Keith Larson

26 Apr 2022
Book

What Does Your Business Stand For? Why Building Trust Starts with Purpose

leaders must clearly articulate what it is they stand for and then take decisive actions around those beliefs. Not just when it’s easy or convenient, but even when it’s difficult. In my new book, Deep Purpose: The Heart and Soul of... View Details

Keywords: by Ranjay Gulati

Web

HBS Health Care Initiative - Blog: Health Supplement

rare diseases when a lack of treatment options and awareness can result in significant health complications? [...] Read more 25 Jan 2023 Women, Work, and the “M” Word Jannine Versi Author Blavatnik Fellow... View Details

Web

Loan Reduction - Entrepreneurship

landscape, potential risks The Business Model: Definition of business model and go-to-market strategy; key performance indicators and milestones, particularly over the next 3-, 6-, and 12-month time horizons. Fundraising Plan: Please... View Details

Web

Executive Education - Global

issues and draw out applicable lessons is nothing short of magic." Jad Karam Chief Executive Officer Sarooj Construction Company, Oman "The program transformed something that was just words into a tangible... View Details

11 May 2009
Research & Ideas

The IT Leader’s Hero Quest

those procedures are pretty badly out of date. I don't think we realized quite how out of date until thirty minutes ago." This made Barton angry. "Wish you'd flashed that cynicism a little sooner.... View Details

Keywords: by Martha Lagace

Web

Skydeck - Alumni

Achievement Award offer some words of wisdom and key takeaways from their HBS experience Challenge Accepted Recipients of the 2025 Alumni Achievement Award describe a time when... View Details

17 Jan 2020
In Practice

6 Traits That Set Top Business Leaders Apart

clarify the complex "They can communicate very clearly and succinctly—usually with short words and short sentences—and even on complex issues. They've developed the skills necessary to really get to the heart View Details

Keywords: by Danielle Kost

01 Mar 2024
News

Game On

It’s raining in Sarasota. And not a light sprinkle but a proper, Florida drenching, so the outdoor courts at the Pickleball Club’s Lakewood Ranch location are deserted. Inside is a different story. Most of the 12 courts are in play. With four people to a court, all... View Details

Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

20 Oct 2015
Blog Post

What to Expect Your First Year at HBS

management. Both of those expectations have turned out to be completely wrong. Now that I am entering my second year at HBS, I hope I can impart some of my knowledge and share what you can and can’t expect... View Details

Web

Board Use - Christensen Center for Teaching & Learning

headings as a means for reinforcing and supporting the structure and flow of the discussion. They also use boards to acknowledge student comments and to highlight, summarize and connect contributions by underlining, circling or drawing... View Details

18 May 2016
Research & Ideas

Unethical Amnesia: Why We Tend to Forget Our Own Bad Behavior

word “taguan.” The researchers banked on the notion that most people have never heard of a taguan, which, FYI, is a type of East Indian flying squirrel. If participants claimed... View Details

Keywords: by Carmen Nobel

21 Mar 2024
Blog Post

SVMP Gave Me the Courage to Fail

Clicking the submit button on my Summer Venture in Management Program (SVMP) application felt like an act of courage, one that left me feeling vulnerable and open to rejection, a sentiment likely shared by many View Details

20 Dec 2017
Lessons from the Classroom

How to Design a Better Customer Experience

coming back, you are going to benefit from word of mouth. I’ve had students telling stories about things that happened more than 10 years ago.” Rather than worrying only about offering customers a discount... View Details

Keywords: by Dina Gerdeman; Health; Entertainment & Recreation

TeachingInterests

MBA Elective Curriculum-- Competing Through Business Models

By: Ramon Casadesus-Masanell

The words “business model” are inescapable in our daily fare of business news. These two ubiquitous words seemed to effortlessly rise up to prominence during the dot-com boom of the late 1990s. When businesspeople, journalists, academics, and other... View Details

Publications