Publications
Publications
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- All HBS Web
(1,534)
- Faculty Publications (782)
- September 2007
- Teaching Note
Sun Microsystems, Inc.: Web Services Strategy (TN)
- 2007
- Working Paper
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details
- August 2007 (Revised September 2008)
- Case
Marketing the "$100 Laptop" (A)
By: John A. Quelch and Carin-Isabel Knoop
In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide... View Details
Keywords: Venture Capital; Internet and the Web; Information Technology; Product Development; Technological Innovation; Nonprofit Organizations; Marketing Strategy; Information Infrastructure; Developing Countries and Economies; Information Technology Industry; Information Technology Industry; Information Technology Industry; Cambridge
- July 2007 (Revised April 2008)
- Case
Secom: Managing Information Security in a Risky World
By: F. Warren McFarlan, Robert D. Austin, Junko Usuba and Masako Egawa
Examines the type of security that is appropriate for an Internet company to have on its site. Focuses on a 20-person electronic e-commerce company trying to decide what parts of the information security product line they should acquire from the largest security... View Details
- July 2007 (Revised October 2007)
- Teaching Note
PayPal Merchant Services (TN)
- July 2007 (Revised July 2008)
- Case
The Beijing Dream
By: Arthur I Segel, Voon Siang Lee, Jialei Tian and Ying Laura Wang
The purchase of a single-family home is generally the major investment for most young couples in China. Shows in detail the process that a young couple goes through in late April 2007 to find, finance, and close on an apartment in Beijing within what they believe to be... View Details
- June 2007
- Teaching Note
Comergent Technologies Inc.: Enterprise E-Commerce (TN)
By: V. Kasturi Rangan and Marie Bell
Keywords: Internet and the Web
- 2007
- Working Paper
Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals
By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
- May 2007 (Revised July 2011)
- Background Note
Retail Shopping in 2007: The Net Versus the Mall
By: Stephen P. Bradley, Nancy Bartlett and James Weber
Provides an overview of the retail sector within the United States as online shopping captures an increased percentage of consumer spending. The role of enabling technologies and applications, including comparison shopping sites and recommendation systems, are covered.... View Details
- 2007
- Working Paper
I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time
By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
How do decisions made for tomorrow or two days in the future differ from decisions made for several days in the future? We use data from an online grocer to address this question. In general, we find that as the delay between order completion and delivery increases,... View Details
- February 2007 (Revised February 2007)
- Case
Wikipedia (A)
By: Karim R. Lakhani and Andrew P. McAfee
Wikipedia has emerged as a robust model for content production by volunteers working asynchronously on the Internet with a unconventional model for distributed decision making. The "Articles for Deletion" process in Wikipedia provides unique insight into the inner... View Details
- November 2006
- Case
Tickle
By: William A. Sahlman and Dan Heath
Describes a set of decisions confronting the management team of a rapidly growing online psychological testing and social networking company. They can either sell the company to a large public company, raise another round of capital from a preeminent venture capital... View Details
- November 2006
- Article
Self-Restraint as an Online Entry-Deterrence Strategy
By: Liu Yunchuan, Sunil Gupta and John Zhang
- October 2006 (Revised October 2007)
- Case
Google Advertising
By: Youngme E. Moon and David Chen
In mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American... View Details
- October 2006 (Revised February 2007)
- Background Note
How Media Choices are Changing Online Advertising
By: Stephen P. Bradley and Nancy Bartlett
What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details
- September 2006 (Revised January 2007)
- Background Note
Where to Get Your News and Information: The Digital Disruption
By: Stephen P. Bradley and Nancy Bartlett
What is the response by traditional news and information deliverers (newspapers and television networks) to declining audiences as media consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an... View Details
- July 2006
- Background Note
Out of Frame: The Coming Digital Disruption of Hollywood
By: Stephen P. Bradley, Brian DeLacey and Reed Martin
The record opening of the Pirates of the Caribbean: Dead Man's Chest, starring Johnny Depp, had finally provided the industry with incontrovertible proof that it was still possible to draw massive audiences to movie theaters. Grossing $136 million during its opening... View Details
- July 2006
- Article
Exploring the Structure of Complex Software Designs: An Empirical Study of Open Source and Proprietary Code
By: Alan MacCormack, John Rusnak and Carliss Y. Baldwin