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  • 06 May 2014
  • First Look

First Look: May 6

transmitting information from equity to debt holders. This provides a novel argument as to why information contained in stock prices affects the real value of a corporation. It also allows us to make empirical predictions regarding the... View Details
Keywords: Sean Silverthorne
  • June 2023
  • Supplement

Graphic Packaging: Project Cowboy (D)

By: Benjamin C. Esty, Scott Mayfield and Philipp Chvanov
Analyzes the company's decision on Project Cowboy following the events described in the C Case View Details
Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America
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  • May 2004 (Revised July 2004)
  • Case

Clarence Saunders: The Comeback King

By: Nitin Nohria and Bridget Gurtler
Follows the rise and fall of the founder of the modern supermarket, Clarence Saunders. Prior to 1915, all staple shopping took place in the market or general store, where a clerk behind a counter pulled items from shelves for customers , measured them from a barrel, or... View Details
Keywords: Inflation and Deflation; Mission and Purpose; Business Processes; Leadership; Consumer Behavior; Leadership Style; Advertising; Customer Relationship Management; Customer Value and Value Chain; Order Taking and Fulfillment
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  • 18 Jun 2001
  • Research & Ideas

Tech Investment the Wise Way

the offering, given the value proposition and value chain structure chosen; describe the position of the firm within the value network linking... View Details
Keywords: by Henry Chesbrough & Richard S. Rosenbloom
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

Location Choices Through the Value Chain By: Alcácer, Juan, and Mercedes Delgado Abstract—We explore the impact of geographically bounded, intra-firm linkages (internal agglomerations) and geographically... View Details
Keywords: Sean Silverthorne
  • 03 Jun 2014
  • First Look

First Look: June 3

quite limited. The best path forward involves extensive experimentation and careful evaluation. Publisher's link: http://press.uchicago.edu/ucp/books/book/distributed/I/bo18508109.html August 2013 Advances in Strategic Management The Effect of Institutional Factors on... View Details
Keywords: Sean Silverthorne
  • 17 Sep 2001
  • Research & Ideas

Let Customers Call the Shots

that would directly welcome empowerment, companies whose value proposition evolves around consumer control should expect a slow start and work on consumer education and reassurance. You could argue that adoption is more likely when the... View Details
Keywords: by Martha Lagace
  • 28 May 2012
  • Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

the company's bottom line, as well as the environmental or social impacts of one or more of its value chain partners. Theatre 3 encompasses programs targeted at fundamentally changing the business's... View Details
Keywords: by Dina Gerdeman
  • June 2022
  • Case

Zalando: Becoming the Starting Point for Fashion

By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli
Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in... View Details
Keywords: Transition; Customer Value and Value Chain; Digital Platforms; Distribution; Order Taking and Fulfillment; Infrastructure; Logistics; Service Operations; Strategy; Business Strategy; Fashion Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Distribution Industry; Retail Industry; Service Industry; Shipping Industry; Technology Industry; Europe
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  • 07 Aug 2012
  • First Look

First Look: August 7

experiment to measure the value of shareholder proxy access. We find that firms that would have been most vulnerable to proxy access, as measured by institutional ownership and activist institutional ownership in particular, lost View Details
Keywords: Sean Silverthorne
  • February 2023 (Revised March 2025)
  • Case

Graphic Packaging: Project Cowboy (A)

By: Benjamin C. Esty and E. Scott Mayfield
In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type of paper packaging used for consumer products (cups, cereal boxes, beverage boxes, etc.) that utilized recycled... View Details
Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America
Related
  • 05 Dec 2013
  • What Do You Think?

Is Walmart Defying Economic Gravity?

very large organizations. Several respondents commented on dangers to the Walmart business model. Benn Manning commented that "The real dangers for Walmart aren't competitors or new business models but are instead itself and how it delivers on its View Details
Keywords: by James Heskett; Retail
  • 13 Jul 2010
  • First Look

First Look: July 13

choose the platform with a restricted number of candidates. This is because those agents value the higher rate of acceptance more than access to more candidates. Agents with higher outside options choose the market with a larger number of... View Details
Keywords: Martha Lagace
  • 01 May 2020
  • In Practice

COVID-19’s Hard Lessons Might Prepare Business for Climate Change

The coronavirus pandemic caught the business world by surprise, but the catastrophe might force companies to face a crisis that has been unfolding in plain sight: climate change.  We asked faculty members affiliated with the Business and Environment Initiative at... View Details
Keywords: by Danielle Kost
  • November 2019 (Revised September 2022)
  • Case

TripAdvisor: An Itinerary for Growth

By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma
In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow.... View Details
Keywords: Business Growth and Maturation; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Brands and Branding; Operations; Customer Value and Value Chain; Information Technology; Travel Industry; Massachusetts
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  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto... View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
  • 21 Dec 2010
  • First Look

First Look: December 21

http://www.hbs.edu/research/pdf/11-058.pdf   Cases & Course MaterialsRed Lobster David E. Bell and Jason RiisHarvard Business School Case 511-052 Red Lobster, a 40-year-old chain of seafood restaurants, has just completed some market... View Details
  • 04 Aug 2006
  • What Do You Think?

What Happens When the Economics of Scarcity Meets the Economics of Abundance?

terms of where value is added in the supply chain . The value is created through the service of helping customers find what they want within the sea of choice . It is ironic... View Details
Keywords: by James Heskett
  • 09 Aug 2011
  • First Look

First Look: August 9

experiment. The two experiments use the same methods and subject pool and examine games randomly selected from the same distribution. The current introductory paper presents the results of the estimation experiment and clarifies the descriptive View Details
Keywords: Sean Silverthorne
  • 08 Oct 2014
  • Research & Ideas

Who Is the Chief Sustainability Officer?

"Once you reach a point where a customer says, 'What are your policies in terms of your supply chain operations?' you better have a good handle on that." Enter the CSO. The position of CSO has been created at an increasing... View Details
Keywords: by Dina Gerdeman; Manufacturing

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