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  • All HBS Web  (1,234)
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    • Events  (10)
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  • 14 Oct 2013
  • Research & Ideas

Blockbuster! Why Star Power Works

expand on her ideas detailed in Blockbusters.   Book Excerpt Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment Colin Durrant Read An Excerpt   Sean Silverthorne: What is a blockbuster strategy? Anita Elberse: I define a blockbuster strategy... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 02 Jan 2008
  • Research & Ideas

Most Popular Stories 2007

retention in this Q&A. Making the Move to General Manager Managers face a critical transition when they rise from functional expert to general manager. It's an exciting shift but it's also fraught with... View Details
Keywords: by Sean Silverthorne
  • 26 Feb 2001
  • Research & Ideas

David, Goliath, and Disruption

popular, in a way no one might have predicted. "It just depends on what behavior you're changing," said Michael Schreck (HBS MBA '96), principal of the venture firm General Catalyst, which attempts to fund potential disrupters.... View Details
Keywords: by Martha Lagace
  • 15 Feb 2000
  • Research & Ideas

Growing Pains: Prescriptions for U.S. Health Care

supporting this model abound. While IBM concentrated on building complex and costly mainframes, for instance, Digital Equipment Corporation created the minicomputer for users with more limited needs and budgets. Minicomputers, in turn,... View Details
Keywords: by Staff; Health
  • 29 Apr 2008
  • First Look

First Look: April 29, 2008

through each phase of this process. The (A) case begins with background on the firm and asks the students to come up with a strategy to improve the way in which Sales and Marketing work together. In the (B) case, we see their strategy in the form of a "unified... View Details
Keywords: Martha Lagace
  • 08 Aug 2023
  • Research & Ideas

The Rise of Employee Analytics: Productivity Dream or Micromanagement Nightmare?

other fields, including professional sports. Artificial intelligence (AI) is also having its moment, with the rise of ChatGPT and the ripples through the tech and content worlds that it continues to generate. Some big data projects have... View Details
Keywords: by Ben Rand
  • 24 Aug 2009
  • Research & Ideas

SuperCorp: Values as Guidance System

What's good for General Motors may no longer be good for the country. In its place must arise a new model of the company, one that serves society as well as rewarding shareholders and employees, Kanter argues in her new book, SuperCorp:... View Details
Keywords: by Rosabeth Moss Kanter
  • 29 Aug 2006
  • First Look

First Look: August 29, 2006

Business School Case 706-496 Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new View Details
Keywords: Sean Silverthorne
  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

successful viral advertising requires four key steps: attracting viewers' attention, retaining that attention, getting viewers to share the ad with others, and persuading viewers. "The issue is that some content is better at the first... View Details
Keywords: by Carmen Nobel; Advertising
  • 05 Feb 2019
  • First Look

New Research and Ideas, February 5, 2019

accumulated $74 billion in debt and beginning in 2014, the island had withheld debt payments despite the commonwealth’s constitutional guarantee of its general obligation bonds. In turn, the island found itself effectively excluded from... View Details
Keywords: Dina Gerdeman
  • 02 Nov 2020
  • What Do You Think?

Is Antitrust Just a Quaint Notion in the Digital Age?

level the consumer seems to benefit What are the downsides for consumers?: no choice in platform content feed from ‘preferred’ sources, personal information, and pattern recognition issues to name a few. So governance and policy settings... View Details
Keywords: by James Heskett; Retail; Technology; Telecommunications; Communications; Consumer Products; Service
  • 12 Oct 1999
  • Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

Raymond Burke of Indiana University took on the broader question of how to evaluate new retail technologies, uncovering insights in past technological successes and failures. Here, in an excerpt, Burke offers ten lessons retailers should learn to be better prepared for... View Details
Keywords: by Raymond Burke; Retail
  • 16 Sep 2014
  • Research & Ideas

Has Apple Reinvented the Watch?

over the past several years. Q: What is the greatest functional value the Apple Watch offers to the consumer? A: What Apple brings to the table is user integration within their existing ecosystem. In the same way that the iPhone did when... View Details
Keywords: Re: Ryan L. Raffaelli; Electronics; Retail; Health
  • 04 Jun 2014
  • What Do You Think?

Does Internet Technology Threaten Brand Loyalty?

Summing Up Is the Potential Negative Impact of New Information Technologies on Customer Loyalties Overstated? Customers will remain loyal to brands that meet their needs, regardless of the effects of new information technologies on their View Details
Keywords: by James Heskett; Advertising; Consumer Products; Technology
  • 17 Nov 2009
  • First Look

First Look: Nov. 17

  Working PapersUser, and Open Collaborative Innovation: Ascendent Economic Models Authors:Carliss Y. Baldwin and Eric von Hippel Abstract In this paper we assess the economic viability of innovation by producers relative to two increasingly important alternative... View Details
Keywords: Martha Lagace
  • 12 Jun 2012
  • First Look

First Look: June 12

choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that companies generally think of value as a pie that is rightfully theirs. But value is not fixed, and it neither... View Details
Keywords: Sean Silverthorne
  • 14 Oct 2009
  • First Look

First Look: October 14

as well as handsets) suffer from a "Galapagos effect": like the unique fauna of these remote islands they are only found in the Japanese archipelago. Similarly, while Japanese anime is renowned worldwide for its creativity, there is no global Japanese anime... View Details
Keywords: Martha Lagace
  • 23 Oct 2006
  • Research & Ideas

Will the “Long Tail” Work for Hollywood?

people venture into the tail—but they're also in the head. Of course there are consumers who shy away from popular content altogether, but they're very few and far between." Place Your Bets The research also finds some support for... View Details
Keywords: by Julia Hanna; Entertainment & Recreation
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

actions on performance. However, standard regression models estimate only the average effects of these actions across firms. Our paper discusses how random coefficient models (RCMs) may generate new insights about firm heterogeneity and... View Details
Keywords: Dina Gerdeman
  • 26 Jul 2004
  • Research & Ideas

A Better Way to Negotiate: Backward

technical and management team members. Now running desperately low on cash, Perlman had to contend with many potential deal partners, including VCs, angels, and industrial partners (as potential sources of cash); consumer electronics firms, Internet service providers... View Details
Keywords: by James K. Sebenius
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