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Show Results For
- All HBS Web
(765)
- People (4)
- News (217)
- Research (447)
- Events (5)
- Multimedia (9)
- Faculty Publications (280)
- 2013
- Working Paper
NBC and the 2012 London Olympics: Unexpected Success
By: Stephen A. Greyser and Vadim Kogan
"The 2010 Vancouver Winter Games lost $223 million, astonishing for a 17-day event. Next year's London Summer Games, which cost a record Olympic rights fee of $1.18 billion, are expected to lose at least as much..." wrote Richard Sandomir in The New York Times. "NBC... View Details
Keywords: Success; Profit; Sports; Failure; Television Entertainment; Media and Broadcasting Industry; Sports Industry; Entertainment and Recreation Industry; Vancouver; Beijing; London; Brazil; Russia
Greyser, Stephen A., and Vadim Kogan. "NBC and the 2012 London Olympics: Unexpected Success." Harvard Business School Working Paper, No. 14-028, September 2013.
C. Kemmons Wilson
though operated by a different owner, would be nearly an exact replica of the others, with such amenities as air conditioning, color television and a swimming pool. Because of Wilson’s strict standards and intensive licensee training... View Details
Keywords: Restaurants & Lodging
- 01 Jun 2003
- News
Portraits from the Class of 2003
New England Conservatory, piano; Yale, psychobiology Speaks: French, Hebrew HBS Show: musical director (2002); writer (2003) Last Summer: associate producer, A Hole in One, Beech Hill Films Previous Career: engagement manager, McKinsey’s Media and Entertainment... View Details
Keywords: Arts, Entertainment
- March 2001 (Revised August 2001)
- Case
Time Warner Inc. vs. The Walt Disney Company (A): Pulling the Plug
Describes negotiation impasse between Time Warner, Inc. and The Walt Disney Co. over the retransmission of the ABC Network over Time Warner's cable systems. More broadly, the case depicts the shifting balance of power between content creators and distributors in the... View Details
Keywords: Negotiation Process; Internet and the Web; Television Entertainment; Entertainment and Recreation Industry; Telecommunications Industry
Watkins, Michael D., and Cate Reavis. "Time Warner Inc. vs. The Walt Disney Company (A): Pulling the Plug." Harvard Business School Case 801-186, March 2001. (Revised August 2001.)
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass marketers have a whole new game to learn if they aspire to... View Details
Keywords: by Peter K. Jacobs
- 01 Sep 2005
- News
Change Channel
background as an example of the diversity of the gay experience in America. “Advertisers and cable servers seem to understand that this is one of the last great underserved market segments,” Graden noted. “If you’re gay or lesbian, you have seen yourself represented on... View Details
Keywords: Arts, Entertainment
- March 2012
- Article
The New Science of Viral Ads
By: Thales Teixeira
It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details
Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment
Teixeira, Thales. "The New Science of Viral Ads." Harvard Business Review 90, no. 3 (March 2012): 25–27.
- Career Coach
Jim Warner
Television Network. He joined Avenue A, a pioneering digital media start-up, in 2000 and led the company’s East coast operations through the ups and downs and ups of the decade. Avenue A acquired Razorfish and together they became the... View Details
- 01 Sep 2003
- News
Going Down Easy
show (Sundays at 4:30 p.m.) shuns an “overheated” approach. “It doesn’t constantly remind people what a good idea it is to be watching this television show.” View Details
- March 2021
- Case
Sky Deutschland - Bidding for Sports Rights (A)
By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers
Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details
Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Media and Broadcasting Industry; Germany
Oberholzer-Gee, Felix, Sascha L. Schmidt, Renate Imoberdorf, and Sebastian Koppers. "Sky Deutschland - Bidding for Sports Rights (A)." Harvard Business School Case 721-440, March 2021.
- Portrait Project
Ron Babalakin
desperately wished that I could bring the world to Nigeria to show it how I lived. I will bring African stories and storytellers to global audiences. I will feed these audiences diverse film and television stories about the multifaceted... View Details
- 19 Sep 2016
- News
Thomas S. Murphy (MBA 1949)
approached him. “He said that he was going into a little crapshoot in Albany and needed someone to run a television station,” recalls Murphy. “That’s how in 1954 I became Capital Cities first employee.” Just ten years later, he was named... View Details
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
companies strengthening themselves across several media activities. Thus Disney, which began as an entertainment provider before adding network and cable television companies, now owns a 43 percent stake in Infoseek, the Internet search... View Details
Keywords: Peter K. Jacobs
- 01 Oct 2001
- News
Jeffery E. Sagansky: That's Entertainment
For most of the past 25 years, Jeff Sagansky has followed the same ritual every morning. He gets up early and pores over the previous day's Nielsen ratings, those omnipotent numbers that detail who's watching what on television from dawn... View Details
- 01 Dec 2003
- News
Stealth Mogul
purchased and revived Wired magazine before selling it at a sizable profit to CondŽ Nast. Last year, Providence led a consortium that bought the largest cable television company in Europe. A native of Providence and a graduate of Brown... View Details
- 01 Sep 2003
- News
The Kids Are Alright: Alumni Children Crack Case
the proceedings on closed-circuit television in a nearby room.) Ranging in age from 6 to 15, identified by name cards, some eighty kids filled a Hawes Hall classroom. Not all feet reached the floor, but hands of all sizes were soon waving... View Details
- 01 Jun 2006
- News
Faculty Research Online
business case on the icon of daytime television and chairman of a major media empire was challenge enough for Professor Nancy Koehn and colleagues. Oprah Winfrey’s visit to the HBS campus in spring 2005 to talk with graduating students... View Details
- 12 May 2016
- News
Cooking Up America’s Food Culture
became instrumental in shaping our country’s food culture. From doing early business planning for the Food Network—“People were just starting to think, ‘Maybe there could be a whole television channel devoted to food’; It was a big... View Details
- 01 Jun 2003
- News
Leading the Charge
was David (“Bull”) Gurfein (MBA 2000), whose picture appeared on television sets and in newspapers around the world. According to the New York Daily News (March 22, 2003), Gurfein wanted the gesture to reassure apprehensive Iraqis that... View Details
- 24 Apr 2014
- News
Making TV Look Like America
college. She is now a management development executive at Warner Brothers. Burgos’s heritage (she emigrated from the Dominican Republic) and her love of acting have inspired her interest in a career in media and entertainment. “I want to run a View Details