Publications

March 2001
Case

Breakup of AT&T, The: Project "Grand Slam"

Focuses on AT&T's 2000 restructuring, in which the company broke itself into four units: business services, consumer services, broadband, and wireless. Examines the strategy of the company during this time: (1) to deliver information in any form (voice, video, data)... View Details

Keywords: Restructuring; Telecommunications Industry

September 2000
Case

MCI-WorldCom Combination, The (B)

By: Paul M. Healy and Jacob Cohen

Supplements the (A) case. View Details

Keywords: Mergers and Acquisitions; Accounting; Telecommunications Industry

September 2000
Case

MCI-WorldCom Combination, The (A)

By: Paul M. Healy and Jacob Cohen

Outlines the accounting decision faced by WorldCom in its acquisition of MCI. Two methods are discussed (purchase and pooling) and students are asked to evaluate which would be more suitable for WorldCom. View Details

Keywords: Mergers and Acquisitions; Accounting; Telecommunications Industry

February 2000 (Revised July 2004)
Case

Ericsson in China: Mobile Leadership

Focuses on Ericsson in the Chinese mobile phone market--the company's largest single market, and one that is still growing at rates in excess of 50%. Permits comparison of two distinct ways of entering the Chinese market: by forming joint ventures with local... View Details

Keywords: Market Entry and Exit; Competitive Advantage; Mobile Technology; Telecommunications Industry; China

September 1999
Teaching Note

Australia's Telstra Corporation (A), (B), and (C) TN

By: W. Earl Sasser, Carin-Isabel Knoop and Cate Reavis

Teaching Note for (9-899-209), (9-899-210), and (9-899-211). View Details

Keywords: Telecommunications Industry; Australia

March 1999
Case

Australia's Telstra Corporation (C): Operating in Never-Never Land

By: W. Earl Sasser, Carin-Isabel Knoop and Carlos A. A Gonzalez

Supplements the (A) case. View Details

Keywords: Business Ventures; Service Operations; Telecommunications Industry; Australia

April 1993
Supplement

McCaw Cellular Communications, Inc. (C)

Describes events in 1991 involving Fleet Call, Inc., a potential competitor who plans to introduce an alternative form of mobile communication. View Details

Keywords: Business or Company Management; Competitive Strategy; Telecommunications Industry

March 1993 (Revised June 1993)
Supplement

McCaw Cellular Communications, Inc. (B)

Describes McCaw Cellular Communications, Inc.'s investment decision and strategic plans in 1990, following the situation in the (A) case. Outlines the competitive situation in other types of mobile communications in the United States and the United Kingdom in 1991. View Details

Keywords: Risk and Uncertainty; Communication Technology; Competition; Mobile Technology; Telecommunications Industry; United Kingdom; United States

November 1995 (Revised January 1997)
Teaching Note

Measure of Delight, A: The Pursuit of Quality at AT&T Universal Card Services (A) TN

By: Robert H. Hayes

Teaching Note for (9-694-047). View Details

Keywords: Telecommunications Industry

March 1997
Teaching Note

Rogers Communications, Inc.: The Wave TN

By: John A. Deighton

Teaching Note for (9-597-050). View Details

Keywords: Telecommunications Industry

April 1993 (Revised May 1993)
Case

Northern Telecom (A): Greenwich Investment Proposal

By: Robert J. Dolan

The business products division has developed a business proposal asking for $50 million to fund the creation of a new telephone system for the small business market. The company's last entry into this marketplace lost $70 million. The new product would face 100... View Details

Keywords: Risk and Uncertainty; Communication Technology; Market Entry and Exit; Corporate Entrepreneurship; Investment; Product Development; Telecommunications Industry; Canada

January 1987 (Revised March 1987)
Case

MCI Communications Corp.: National Accounts Program

By: Frank V. Cespedes

Keywords: Telecommunications Industry

September 1982
Case

New York Telephone Co.: The MTS Piece-Part Model

By: Arthur Schleifer Jr.

Keywords: Telecommunications Industry; New York (state, US)

May 1994 (Revised August 1994)
Case

Motorola-Elma

By: Shoshana Zuboff and Janis Lee Gogan

Motorola's old automative electronics plant in Arcade, outside Buffalo, New York, faced the prospect of closure in the mid-1980s, but leading customers persuaded Motorola to give the plant a second chance. The new plant manager, Dennis Fiehn, recognized that existing... View Details

Keywords: Factories, Labs, and Plants; Business Exit or Shutdown; Customers; Leading Change; Management Analysis, Tools, and Techniques; Organizational Structure; Competitive Strategy; Expansion; Telecommunications Industry; New York (state, US)

December 1984
Teaching Note

New Technology and Job Design in a Phone Company (A) and (B), Teaching Note

By: Michael Beer

Keywords: Technology Adoption; Job Design and Levels; Telecommunications Industry

December 1982
Supplement

New Technology and Job Design in a Phone Company, Assignment

By: Richard E. Walton

Keywords: Job Design and Levels; Telecommunications Industry

October 1982
Case

Assessing Managerial Talent at AT&T (A) (Condensed)

By: Michael Beer

Keywords: Talent and Talent Management; Leadership Development; Human Resources; Management; Telecommunications Industry; United States

May 1994 (Revised January 1995)
Case

Warner Cable (A) and (B) (Condensed)

The new general manager of Warner Cable's Medford, Massachusetts complex faces a number of turnaround challenges in 1985, including service deficiencies, customer complaints, high turnover, and low employee morale. By 1988 he has turned the situation around, but some... View Details

Keywords: Organizational Change and Adaptation; Management Style; Change Management; Performance Improvement; Telecommunications Industry; Massachusetts