Publications

October 2003 (Revised October 2004)
Case

AT&T Canada (A)

By: Andre F. Perold and Kwame C. Van Leeuwen

AT&T Canada (ATTC) is a merger arbitrage situation where AT&T Corp. has a contractual commitment to purchase the shares of ATTC at an escalating formula price. However, ATTC's business is performing poorly, and its bonds are trading at significant discounts to par.... View Details

Keywords: Agreements and Arrangements; Valuation; Mergers and Acquisitions; Investment; Telecommunications Industry; Canada

October 2003 (Revised December 2003)
Case

Orange Imagineering

By: Joseph B. Lassiter III and Todd H Thedinga

As a proven entrepreneur, Rich Miner has been successful in the start-up world. Now, following the acquisition of his start-up, he has established a corporate R&D/venture operation in America to serve as the "eyes and ears" of his European parent company, Orange... View Details

Keywords: Corporate Entrepreneurship; Research and Development; Business Startups; Acquisition; Telecommunications Industry; United States; Europe

September 2003 (Revised June 2007)
Case

Virgin Mobile USA: Pricing for the Very First Time

Dan Schulman, the CEO of Virgin Mobile USA, must develop a pricing strategy for a new wireless phone service targeted toward consumers in their teens and twenties, many of whom are believed to have poor credit quality and uneven usage patterns. Contrary to conventional... View Details

Keywords: Price; Market Entry and Exit; Wireless Technology; Telecommunications Industry; United States

November 2002 (Revised May 2003)
Case

AT&T Foundation, The

By: Diana Barrett, Cassandra Hanley and Sarah Aaron

Explores the corporate philanthropic activities at AT&T, formed in 1983. Addresses the difficulty of making centralized decisions after the break-up for the four new entities, each with a diverse and sometimes cross-competitive strategy. View Details

Keywords: Goals and Objectives; For-Profit Firms; Philanthropy and Charitable Giving; Telecommunications Industry

April 2001 (Revised February 2002)
Case

Level (3) Communications in 2001: The 'Pivotal Year'

Level (3) is one of the most distinctive of the new "fiber backbone" start-ups in the year 2001. Unlike its competitors, Level (3) has built its fiber network--and organization--in such a way that it should be able to utilize future generations of technologically... View Details

Keywords: Communication Technology; Risk Management; Industry Growth; Competitive Advantage; Telecommunications Industry; United States

February 2000
Supplement

Franco Bernabe: Reflections on Telecom Italia (B)

By: Linda A. Hill and Kristin Doughty

Supplements the video. View Details

Keywords: Telecommunications Industry; Italy

February 1999
Case

Tele-Communications, Inc. (B): The Empire Strikes Back

By: Thomas R. Eisenmann

Teaching Note for (9-201-061). View Details

Keywords: Telecommunications Industry

March 1996
Case

African Communications Group

Describes the opportunities that confront the African Communications Group, an entrepreneurial organization that plans to introduce a wireless pay-phone system in Tanzania. Provides a foundation for the analysis of value creation and of value capture. The possibility... View Details

Keywords: Value Creation; Competition; Entrepreneurship; Forecasting and Prediction; Wireless Technology; Telecommunications Industry; Tanzania

September 1993 (Revised January 2007)
Case

British Satellite Broadcasting versus Sky Television

Describes the rivalry between two competitors who have attempted to become the dominant force in the emerging British satellite television industry. Can be used to examine issues of competitive positioning, technology adoption, and scenario analysis. Helps students... View Details

Keywords: Competition; Technology Adoption; Telecommunications Industry; Great Britain

2006
Other Unpublished Work

Early Radio Regulation, Capture Theory, and the Problem of History-by-Inference

By: David A. Moss and Jonathan Lackow

Keywords: Telecommunications Industry

November 1976
Teaching Note

Hot Line, Inc., Teaching Note

By: Jeffrey G. Miller and Steven C. Wheelwright

Keywords: Telecommunications Industry

November 1995 (Revised June 1997)
Case

Northern Telecom (A): AdVantage & DisadVantage

By: Robert J. Dolan and Sylvie Ryckebusch

Mike Ennis, general manager of Northern Telecom's Business Products Division, recommends a new solution for replacing Vantage, an unsuccessful product for Northern Telecom. The case documents in detail the voice of the customer. Students are required to discuss the... View Details

Keywords: Demand and Consumers; Product Launch; Management Teams; Product Development; Telecommunications Industry; Canada

December 1995
Case

AT&T USADirect In-Language Service: India

By: John A. Quelch

AT&T managers are assessing demand for a soon-to-be launched new operator-assisted, in-language international telephone service from India. View Details

Keywords: Communication Technology; Demand and Consumers; Emerging Markets; Product Launch; Telecommunications Industry; United States; India

February 1978 (Revised September 1986)
Case

AT&T -- Long Lines Department National Account Selling (A)

By: Benson P. Shapiro

Keywords: Marketing; Communication; Strategy; Telecommunications Industry

May 1994 (Revised October 1994)
Case

Motorola Corp.: The View from the CEO Office

By: Shoshana Zuboff and Janis Lee Gogan

Motorola, a leader in semiconductors and telecommunications, embarked on an ambitious program of renewal beginning in the early 1980s, leading to dramatic improvements in the company's quality, cycle time, and growth. Much of this progress was attributed to a major... View Details

Keywords: Competency and Skills; Leading Change; Management Analysis, Tools, and Techniques; Managerial Roles; Organizational Change and Adaptation; Organizational Structure; Corporate Strategy; Telecommunications Industry

November 1989
Case

NYNEX: An Executive Development Process

By: D. Quinn Mills and G. Bruce Friesen

Keywords: Executive Education; Leadership Development; Telecommunications Industry

January 1989 (Revised February 1993)
Case

Warner Cable (A)

The new general manager of Warner Cable's Medford, Massachusetts complex faces a number of turnaround challenges in 1985, including service deficiencies, customer complaints, high turnover, and low employee morale. By 1988 he has turned the situation around, but some... View Details

Keywords: Organizational Change and Adaptation; Management Style; Human Resources; Telecommunications Industry; Massachusetts