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Show Results For
- All HBS Web
(523)
- News (228)
- Research (235)
- Events (4)
- Multimedia (8)
- Faculty Publications (110)
- 01 Sep 2003
- News
These Are the Good Old Days
materials served up to Americans was exploding: In 1978, Time Inc. published 6 magazines; today it publishes 132. Technology transformed broadcast media as well. In the late 1970s, most Americans had three networks on their TV sets: ABC,... View Details
- 02 Oct 2015
- News
The ‘F’ Word
information junkie, but I did generally know every answer to every nit-picking question that the higher-ups threw at me (e.g., the cost of capital at Playboy was 10 percent). I even developed a working knowledge of things as abstruse as the technology involved in... View Details
Keywords: Walt Disney Studios
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
“I’m going to make some humble suggestions. I’m not a doctor and I don’t play one on TV either. I have very little credibility here,” he joked. “But I do know something about consumers and consumer behavior.” Quelch recalled how different... View Details
- 04 Mar 2008
- News
HBS Blogs
2002D Imran Amed, The Business of Fashion, http://www.businessoffashion.net/ (comments on and photos of haute couture around the world; archived since Jan. 2007) MBA 2003A Erika Olsen, Long Live Locke, http://www.longlivelocke.blogspot.com/ (the View Details
- 20 Dec 2019
- News
The 19 Musts of 2019
deftly weaves in rich storylines from her experience as a psychotherapist—not just to entertain or teach us about others but to beautifully and subtly teach us even more about ourselves.” —Dr. Darria Long Gillespie (MBA 2005), ER doctor, View Details
- Profile
Brian T. Bedol
for a TV station a client had bought in New York City. She said the company was supposed to launch its programming later that year and they weren’t ready. She needed at least six months of programming to fill all that air time. I asked... View Details
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
setting: TV broadcast station entry into local newspaper markets from 1945 to 1963. We show that after a TV station enters the newspaper market, newspaper firms with more multi-homing consumers had higher... View Details
Keywords: Dina Gerdeman
- 15 Jun 2021
- News
The Path out of Polarization
problem in geopolitics, it’s not going to be by begging countries to leave our weakness alone. We have to resolve the weakness. RDT: The information landscape used to be something that was controlled by each country. It was ours. We had a couple of newspapers, View Details
- 01 Jun 2017
- News
Six Receive 2017 HBS Alumni Achievement Award
father’s greeting was, ‘Is your homework done?’ ” Real-world experience: “One of my HBS recommendations was written by my supervisor from a job I had on the Mass Turnpike. I worked for four summers as a maintenance truck rider and guardrail fixer.” View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
panoply of Internet sites. It's just as hard to differentiate on price, for similar reasons: any consumer with an Internet connection can quickly determine if that flat-screen TV that Walmart claims is at a blowout price actually is.... View Details
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
decision concerns how to allocate this budget. How much should go to TV ads? How should the remainder be allocated within the digital media options? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516028-PDF-ENG Harvard... View Details
Keywords: Carmen Nobel
- 25 Aug 2022
- News
September 2022 Alumni and Faculty Books
Books Integrity. Kindness. Hard work. Substance and value. Are these the words that describe a media mogul? They are when it’s the late Frank Biondi, the former CEO of HBO, Universal Studios, and Viacom, who leaves a legacy far beyond the movies and View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
ad wouldn't air on TV for another week, the customers learned. The airline was giving them the privilege of a sneak peek at the ad—and the privilege of being among the first to share it. CONCEPT: Give the viewer the opportunity to... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
with an ad campaign called "The Orange Underground," featuring a series of 30-second TV spots in which the Cheetos mascot, Chester Cheetah, encourages consumers to commit subversive acts with Cheetos. (In one commercial, an... View Details
- 10 Nov 2009
- First Look
First Look: Nov. 10
three flat panel TV brands, along with Samsung and Sony. Faced with intensifying price pressure from the industry leaders and an unprecedented economic recession, Wang wondered how VIZIO could best sustain its growth and finance its... View Details
Keywords: Martha Lagace
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
damaged the US’s social psyche, as did widespread drug use and chemical dependency. Vivid pictures of violence in Vietnam on TV plus incessant riots in major US cities began to blur the differences between crime, punishment, and... View Details
- 01 Dec 2008
- News
A Force for Good
guessing where this might be going. “Let’s not.” Joe left the room briefly, and then returned with two long gray pillows off the couch in the TV room. He handed one to McArthur, who still had the oversized frame of the football player he... View Details
- 06 Feb 2007
- First Look
First Look: February 6, 2007
world? Discusses the new distribution platforms, including downloads and video streaming. Also, provides a brief background of the evolution of the U.S. TV broadcast networks from the 1970s through the end of the 20th century. Purchase... View Details
Keywords: Martha Lagace
- 12 Jul 2006
- Research & Ideas
Competition the Cure for Healthcare
car. If you want leather seats in a car, this costs more because leather costs more than plastic. If you want a TV set with a bigger screen and more features, that is more expensive; it takes more circuits, more material, and so on.... View Details
- 01 Mar 2010
- News
Money Matters
both partners write personal finance columns for Reuters’ India Web site and for the Wall Street Journal’s Indian partner, livemint.com. They appear on two TV shows every weekend: Bloomberg UTV’s Smart Money and ET Now’s Investor’s Guide.... View Details