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September 2008 (Revised June 2010)
Case

Hearts On Fire - Brand Development Manager

By: Frank V. Cespedes and Benson P. Shapiro

Hearts On Fire, a successful branded diamond producer, established the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact... View Details

Keywords: Customer Focus and Relationships; Investment Return; Brands and Branding; Marketing Strategy; Business Processes; Salesforce Management; Business Strategy

June 2013
Course Overview Note

Global Strategic Management

By: Jordan I. Siegel

Keywords: Globalization; Global Strategy; Globalized Firms and Management

March 1999 (Revised January 2000)
Background Note

Interactive Technologies and Relationship Marketing Strategies

By: Youngme E. Moon

Outlines the role of interactive technologies in the development of relationship marketing strategies. View Details

Keywords: Marketing Strategy; Customer Relationship Management; Technology

Web

Team - Institute For Strategy And Competitiveness

by Professor Michael E. Porter and is based in the Institute for Strategy and Competitiveness at Harvard Business School. Faculty and staff engaged in research and education in value based health care form the core team at HBS. In... View Details

Web

Value-Based Health Care - Institute For Strategy And Competitiveness

outcomes to increase patient value. Patients Participate actively in managing personal health, and, when faced with care and treatment options, seek assistance in understanding the expected outcomes. Health Plans Maximize value for... View Details

1996
Book

Strategic Retail Management

By: D. E. Bell and W. J. Salmon

Keywords: Corporate Strategy; Retail Industry

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25 Feb 2020
News

Why Layoffs are a Losing Strategy

recommends alternatives that can result in stronger companies in the long run and reduce the damage layoffs do to workers and communities. “Typical layoffs harm employees, communities, and companies,” Sucher says. Mass layoffs were uncommon prior to the late 1970s,... View Details

Keywords: April White; Telecommunications; Information

Article

MIT Roundtable on Corporate Risk Management

By: Robert C. Merton

Against the backdrop of financial crisis, a distinguished group of academics and practitioners discusses the contribution of financial management and innovation to corporate growth and value, along with the pitfalls and unintended consequences of such innovation.... View Details

Keywords: Financial Crisis; Market Participation; Finance; Innovation and Invention; Growth and Development Strategy; Value; Distribution; Capital Structure; Risk Management; Business Ventures; Business Model; Strategy

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February 2005 (Revised August 2008)
Case

Arcelik Home Appliances: International Expansion Strategy

The Turkish home appliances firm Arcelik is revisiting its growth strategy. Options for growth include continuing to promote currently owned brands in international markets, acquiring new brands, expanding OEM or private-label contracts, and/or diversifying into other... View Details

Keywords: Global Strategy; Growth and Development Strategy; Diversification; Expansion; Consumer Products Industry; Turkey

December 2023
Case

Davivienda Bank's Upskilling and Reskilling Strategy in Colombia

By: Jorge Tamayo, Raffaella Sadun and Jenyfeer Martinez Buitrago

Set in 2022, this case describes the digital transformation strategy of Davivienda— a leading player in Colombia’s commercial banking and one of the companies belonging to Grupo Bolívar, a major Colombian financial conglomerate—and the bank’s upskilling and reskilling... View Details

26 Nov 2012
News

J.C. Penney Strategy Is ‘Very Risky,’ Kaplan Says

1993
Chapter

Managing Strategic Alignment

By: Michael Beer

Keywords: Alignment

Web

Sustainable Business Strategy Course | HBS Online

This course is part of the Business in Society and Strategy track. Introduction to Sustainable Business Strategy ENROLL NOW No application needed for our certificate programs. Start your journey today!... View Details

14 Feb 2017
Research & Ideas

A Strategy For Steady Leadership in an Unsteady World

change—business leaders have entered a new era requiring new ways of leading. Traditional management methods seem no longer sufficient to address the volume of change we are seeing. I label this VUCA 2.0. In a 1998 report designed to... View Details

Keywords: by Bill George

Research Summary

Investment and marketing strategies of American multinationals in Argentina (1890c-1939)

Andrea Lluch is undertaking a major research project on American business expansion in Argentina up to the beginning of World War II. The first part of the project focuses on the American companies investment strategies. The second part analyses of the evolution of... View Details

August 2002 (Revised February 2005)
Case

Gillette Company (C): Strategies for Change

By: Rosabeth M. Kanter and James Weber

Examines the strategic change agenda set by a new CEO as the initial priorities in the turnaround of this leading global consumer products company. View Details

Keywords: Business History; Global Strategy; Competitive Advantage; Competitive Strategy; Leading Change; Change Management; Retail Industry

Web

About Michael Porter - Institute For Strategy And Competitiveness

management and competitiveness . The author of 19 books and over 130 articles, he is the Bishop William Lawrence University Professor at Harvard Business School and the director of the school’s Institute for View Details

2006
Case

Strategies for Preventing a Knowledge-Loss Crisis

When employees leave an organization, they depart with more than what they know; they also leave with critical knowledge about who they know. Thus, the departure of key people can significantly affect the relationship structure and consequent functioning of an... View Details

Keywords: Analytics; Networks; Knowledge Management; Resignation and Termination