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  • All HBS Web  (3,036)
    • People  (5)
    • News  (631)
    • Research  (1,797)
    • Events  (5)
    • Multimedia  (13)
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Show Results For

  • All HBS Web  (3,036)
    • People  (5)
    • News  (631)
    • Research  (1,797)
    • Events  (5)
    • Multimedia  (13)
  • Faculty Publications  (1,066)
← Page 24 of 3,036 Results →

    Ryan L. Raffaelli

    Ryan Raffaelli is the Marvin Bower Associate Professor of Business Administration at Harvard Business School. He created and teaches the MBA course "Leadership: Execution and Action Planning" (LEAP) and serves... View Details

    Keywords: publishing industry; advertising; consulting; information technology industry; grocery; nonprofit industry; retailing; consumer products; federal government

      Brian J. Hall

      Brian J. Hall is the Albert H. Gordon Professor of Business Administration at Harvard Business School. He served as the Unit Head for the Negotiation, Organizations and Markets (NOM) Unit for 14 years. Previously, he was an assistant professor of economics in the... View Details

      Keywords: executive search; executive search; executive search; executive search; executive search; executive search; executive search; executive search; executive search; executive search; executive search; executive search
      • 04 Nov 2010
      • News

      Harvard a Hit in China, but India Proves Trickier

      • November 2004 (Revised April 2009)
      • Case

      Launching the New MINI

      By: Douglas B. Holt and John A. Quelch
      Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details
      Keywords: Advertising; Brands and Branding; Marketing Strategy; Product Launch; Creativity; Auto Industry; United States
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      Holt, Douglas B., and John A. Quelch. "Launching the New MINI." Harvard Business School Multimedia/Video Case 505-020, November 2004. (Revised April 2009.)
      • 11 Feb 2013
      • News

      Ten Questions: Cynthia Montgomery

      • 10 Nov 2010
      • News

      Harvard Business School Introduces Program To Help Leaders Drive More Profitable Growth

        Krishna G. Palepu

        KRISHNA G. PALEPU is the Ross Graham Walker Professor of Business Administration, and has served previously as Senior Advisor to the President of Harvard University, and Senior Associate Dean at the... View Details

        Keywords: accounting industry; banking; financial services; information technology industry; pharmaceuticals; retailing
        • January 1991
        • Case

        Volkswagen of America: Audi 5000 (A)

        By: Stephen A. Greyser
        Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details
        Keywords: Advertising Campaigns; Brands and Branding; Marketing Strategy; Product Launch; Auto Industry; United States
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        Greyser, Stephen A. "Volkswagen of America: Audi 5000 (A)." Harvard Business School Case 591-065, January 1991.
        • 14 Feb 2022
        • Research & Ideas

        Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

        let go In today’s world, vision and strategy are still essential, but the ability to orchestrate collective action—co-creation instead of top-down direction—has never been more important. To this end, leading in the digital era is an... View Details
        Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology
        • January 2007 (Revised January 2008)
        • Case

        Amanco: Developing the Sustainability Scorecard

        By: Robert S. Kaplan and Ricardo Reisen de Pinho
        Describes the challenges of using the Balanced Scorecard to implement a triple-bottom-line strategy for delivering excellent economic, environmental, and social performance. The owners and senior executive team of Amanco, a producer of plastic pipe and complete water... View Details
        Keywords: Balanced Scorecard; Measurement and Metrics; Corporate Social Responsibility and Impact; Environmental Sustainability; Social Issues; Strategy; Construction Industry; Industrial Products Industry; Latin America; Brazil
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        Kaplan, Robert S., and Ricardo Reisen de Pinho. "Amanco: Developing the Sustainability Scorecard." Harvard Business School Case 107-038, January 2007. (Revised January 2008.)
        • 2017
        • Chapter

        Platforms, Open/User Innovation, and Ecosystems: A Strategic Leadership Perspective

        By: Elizabeth J. Altman and Michael Tushman
        Platform, open/user innovation, and ecosystem strategies embrace and enable interactions with external entities. Firms pursuing these approaches conduct business and interact with environments differently than those pursuing traditional closed strategies. This chapter... View Details
        Keywords: Platforms; Open/user Innovation; Ecosystems; Crowdsourcing; Strategic Leadership; Top Management Teams; CEO Role; Business Strategy; Organizational Change and Adaptation; Leadership; Managerial Roles; Digital Platforms
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        Altman, Elizabeth J., and Michael Tushman. "Platforms, Open/User Innovation, and Ecosystems: A Strategic Leadership Perspective." In Entrepreneurship, Innovation, and Platforms. Vol. 37, edited by Jeffrey Furman, Annabelle Gawer, Brian Silverman, and Scott Stern, 177–207. Advances in Strategic Management. Emerald Publishing Limited, 2017.
        • April 2017
        • Case

        Yushan Bicycles: Learning to Ride Abroad

        By: Christopher A. Bartlett and Paul S. Myers
        Yushan Bicycles, one of Taiwan's leading bicycle manufacturers, is pursuing an international expansion strategy by increasing demand for its range of traditional and electric bicycles and shifting its product mix toward higher-margin models sold through specialty... View Details
        Keywords: Globalized Firms and Management; Growth and Development Strategy; Competitive Strategy; Conflict Management; Learning; Bicycle Industry; Taiwan; Australia
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        Bartlett, Christopher A., and Paul S. Myers. "Yushan Bicycles: Learning to Ride Abroad." Harvard Business School Brief Case 917-539, April 2017.
        • February 2015
        • Case

        Transforming Verizon 2015: Going Above the Network

        By: Rosabeth Moss Kanter and Daniel Fox
        In 2015, the Chairman and CEO of Verizon Communications reflects on his four years leading the company and considers strategic repositioning for the future. Meanwhile, a rising leader within the organization, Marni Walden, leads change with a new, company-wide product... View Details
        Keywords: Verizon; Lowell McAdam; Marni Walden; Verizon Wireless; Telecommunications; Wireless Communications; Organizational Change And Transformation; Organizational Culture; Corporate Strategy; Corporate Structure; Reorganization; Positioning; Transformation; Leadership; Managing Change; Organizational Change and Adaptation; Communication Technology; Innovation Leadership; Wireless Technology; Telecommunications Industry; United States
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        Kanter, Rosabeth Moss, and Daniel Fox. "Transforming Verizon 2015: Going Above the Network." Harvard Business School Case 315-068, February 2015.
        • 01 Jul 2017
        • News

        New chief aims to remake Sanofi Genzyme

          Frances X. Frei

          Frances Frei is a Professor of Technology and Operations Management at Harvard Business School. Her research investigates how leaders accelerate performance and design for excellence in leadership, strategy, and operations. She regularly advises senior executives... View Details

          Keywords: airline; banking; fast food; financial services; health care; hotels & motels; management consulting; media; nonprofit industry; professional services; retail financial services; service industry; sports; telecommunications; tourism; travel

            Miaomiao Zhang

            Miaomiao Zhang is a doctoral candidate at the Technology & Operations Management Unit at Harvard Business School. Miaomiao received a B.S. in Applied Mathematics & Statistics and Economics from Emory University. She worked at the Strategy Unit at Harvard... View Details
            • May 11 2022
            • Testimonial

            Differentiating the Value of AMP and GMP

            • September 1991
            • Background Note

            Persuasion

            Examines the principles that apply in any persuasive business situation. Describes how to analyze the goals and audience; how to devise a persuasive message; and how to execute a persuasive strategy in writing, presentations, and larger corporate communication tasks. View Details
            Keywords: Business or Company Management; Communication Intention and Meaning; Interpersonal Communication; Communication Strategy
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            Hattersley, Michael E. "Persuasion." Harvard Business School Background Note 392-012, September 1991.
            • October 2008 (Revised March 2011)
            • Case

            Curled Metal Inc.—Engineered Products Division

            By: Benson P. Shapiro and Frank V. Cespedes
            Curled Metal Incorporated has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are many times CMI's manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI's Engineered Products... View Details
            Keywords: Price; Product Launch; Product Positioning; Business Strategy
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            Shapiro, Benson P., and Frank V. Cespedes. "Curled Metal Inc.—Engineered Products Division." Harvard Business School Case 709-434, October 2008. (Revised March 2011.)
            • 2021
            • Book

            Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance

            By: Felix Oberholzer-Gee
            In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret? In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee shows how these... View Details
            Keywords: Strategy; Strategic Planning; Value; Analysis; Competitive Advantage; Performance Effectiveness
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            Oberholzer-Gee, Felix. Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance. Boston, MA: Harvard Business Review Press, 2021.
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