Publications

November – December 2008
Article

Holding a Mirror up to Marketing

By: John A. Quelch and Katherine Jocz

The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove Real Beauty campaign rejected these narrow... View Details

Keywords: Marketing; Advertising Campaigns; Welfare; Diversity; Emotions; Government and Politics

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29 Nov 2012
News

What Washington must do now

2024
Working Paper

Scaling Core Earnings Measurement with Large Language Models

By: Matthew Shaffer and Charles CY Wang

We study the application of large language models (LLMs) to the estimation of core earnings, i.e., a firm's persistent profitability from its core business activities. This construct is central to investors' assessments of economic performance and valuations. However,... View Details

Keywords: Large Language Models; AI and Machine Learning; Accounting; Profit; Corporate Disclosure; Analytics and Data Science; Measurement and Metrics

SSRN

16 Sep 2016
News

The Morning Risk Report: Better Performance Follows ESG Proposals

March 2013 (Revised April 2014)
Case

Barnes & Noble: Managing the E-Book Revolution

By: Alan MacCormack, Brian Kimball Dunn and Chris F. Kemerer

The case describes competition in the market for E-Books, and Barnes & Noble's Strategy in this industry. As a traditional retailer, B&N was challenged by the introduction of digital technologies that allow books to be published, distributed and sold to consumers... View Details

Keywords: Innovation; Technology Strategy; Platform Competition; Innovation Strategy; Information Technology; Product Development; Digital Platforms; Standards; Disruptive Innovation; Retail Industry; Publishing Industry; North America

November 2011 (Revised April 2016)
Case

Coco Chanel: Creating Fashion for the Modern Woman (A)

By: Mukti Khaire and Kerry Herman

Chanel, the iconic haute couture house, founded by Gabrielle "Coco" Chanel in 1913, came to embody its founder's philosophy, taste, and style and set a distinctive and influential tone for women's fashion. Coming to prominence during the height of cultural modernity in... View Details

Keywords: Fashion And Creative Industries; Apparel Manufacturing; Business History; Business Growth and Maturation; Management Succession; Entrepreneurship; Business Startups; Brands and Branding; Fashion Industry; Apparel and Accessories Industry; North and Central America; Europe

08 Nov 2016
First Look

November 8, 2016

consequence of actual leverage than it is of risk premiums. Standardized Color in the Food Industry: The Co-Creation of the Food Coloring Business in the United States, 1870–1940 By: Hisano, Ai Abstract—This working paper examines how,... View Details

Keywords: Sean Silverthorne

May 1987 (Revised November 1998)
Case

John Deere Component Works (A)

By: Robert S. Kaplan

The division has recognized the inadequacies of its existing, traditional cost system for estimating product costs. Describes the innovative activity-based system that was developed to more accurately trace overhead costs to individual products. Provides students with... View Details

Keywords: Activity Based Costing and Management; Cost Accounting; Cost Management; Cost vs Benefits; Production; Budgets and Budgeting; Innovation and Invention; Innovation and Management; Consumer Products Industry

01 Apr 2011
News

35 Year Old Apple Company

2009
Chapter

On the General Relativity of Fiscal Language

By: Jerry R. Green and Lawrence Kotlikoff

A century ago, everyone thought time and distance were well defined physical concepts. But neither proved absolute. Instead, measures/reports of time and distance were found to depend on one's reference point, specifically one's direction and speed of travel, making... View Details

Keywords: Economics; Finance; Labels; Measurement and Metrics

18 Feb 2019
Working Paper Summaries

Diagnostic Bubbles

Keywords: by Pedro Bordalo, Nicola Gennaioli, Spencer Yongwook Kwon, and Andrei Shleifer; Financial Services

December 15, 2023
Article

What Every Leader Needs to Know About Carbon Credits

By: Varsha Ramesh Walsh and Michael W. Toffel

Many companies have begun to look into credits to offset their emissions as a way to support their net zero goals as their target years get closer and closer. As it stands, the carbon credit market is too small to bear the brunt of reducing companies’ impacts on the... View Details

Keywords: Carbon Credits; Climate; Accounting; Carbon Offsetting; Carbon Abatement; Carbon Emissions; Carbon Footprint; Climate Change; Environmental Accounting; Environmental Regulation

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Ana Antolin is a doctoral candidate in the Strategy unit at Harvard Business School. She received her B.S. in Quantitative Economics and International Relations from Tufts University. Prior to joining Harvard, she worked as a full-time research assistant in... View Details

2014
Report

Bridge the Gap: Rebuilding America's Middle Skills

By: Joseph B. Fuller, Jennifer Burrowes, Manjari Raman, Dan Restuccia and Alexis Young

The market for middle-skills jobs—those that require more education and training than a high school diploma but less than a four-year college degree—is consistently failing to clear. That failure is inflicting a grievous cost on the competitiveness of American firms... View Details

Keywords: Business or Company Management; Human Capital; Education; Competency and Skills; Macroeconomics; United States

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16 Apr 2014
News

Professor Shih Gives Manufacturing Renaissance a C-

28 Jan 2025
Video

Leading with transparency in a distrustful era

March 2021
Article

Opting-in to Prosocial Incentives

By: Daniel Schwartz, Elizabeth A. Keenan, Alex Imas and Ayelet Gneezy

The design of effective incentive schemes that are both successful in motivating employees and keeping down costs is of critical importance. Research has demonstrated that prosocial incentives, where individuals’ effort benefits a charitable organization, can sometimes... View Details

Keywords: Incentives; Prosocial Behavior; Behavioral Economics; Field Experiments; Recycling; Prosocial Motivation; Decision Making; Motivation and Incentives; Behavior