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Show Results For
- All HBS Web
(804)
- People (1)
- News (109)
- Research (571)
- Multimedia (7)
- Faculty Publications (355)
- March 2011 (Revised July 2011)
- Case
Vestas' World of Wind
By: Thomas J. Steenburgh and Elena Corsi
The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details
Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry
Steenburgh, Thomas J., and Elena Corsi. "Vestas' World of Wind." Harvard Business School Case 511-121, March 2011. (Revised July 2011.)
- 12 Oct 2011
- First Look
First Look: October 12
Gino, and B. Staats Publication:Academy of Management Journal (forthcoming) Abstract In knowledge-based environments, teams must develop a systematic approach to integrating knowledge resources throughout the course of projects in order... View Details
Keywords: Sean Silverthorne
- 17 Jul 2012
- First Look
First Look: July 17
controllers relied on the cultural authority of financial economics and the "full fair value" logic. Second, top management's interactive use of a particular control system sends a signal to external stakeholders about the... View Details
Keywords: Sean Silverthorne
- 15 Jan 2013
- First Look
First Look: January 15
key problem for organization design will be the management of distributed innovation in such dynamic ecosystems. Specifically, how should diverse entities be integrated into a coherent network that generates goods in the present and new... View Details
Keywords: Sean Silverthorne
- 04 Sep 2018
- First Look
New Research and Ideas, September 4, 2018
poses to large corporations as well as the key activities the open innovation unit engages in to deal with them. In particular, it must manage relationships with various stakeholders to leverage the value of... View Details
Keywords: Dina Gerdeman
- 27 Mar 2012
- First Look
First Look: March 27
headquarters to local plant managers in almost 4,000 firms in the United States, Europe, and Asia. We find that firms headquartered in high trust regions are more likely to decentralize, with trust accounting for about half of the... View Details
Keywords: Carmen Nobel
- 16 Apr 2013
- First Look
First Look: April 16
integrated services to corporate clients in 2001, JLL created Corporate Solutions, a group that aimed to draw connections between JLL's semi-autonomous service lines. Despite initial success, by 2005 the group was finding it challenging to foster integration. Account... View Details
Keywords: Sean Silverthorne
- 01 Dec 2007
- News
How Business Schools Lost Their Way
expressed in its earlier statement. The new statement includes the following: In the Business Roundtable’s view, the paramount duty of management and of boards of directors is to the corporation’s stockholders; the interests of other... View Details
- 15 Nov 2011
- First Look
First Look: November 15
Imitation: The Case of Sponsor-Based Business Models Authors:Ramon Casadesus-Masanell and Feng Zhu Publication:Strategic Management Journal (forthcoming) Abstract This paper provides the first formal model of business model innovation.... View Details
Keywords: Sean Silverthorne
- 01 Sep 2006
- News
East to West
“The case was very appealing because the CEO’s goal was to create a governance structure that would be transparent to investors and stakeholders anywhere in the world. The more we talked, the more it seemed like a way to understand the... View Details
- 02 Dec 2010
- News
Ten Rules for Entrepreneurs
turn difficult. 6. Manage risk and don’t spend needlessly. Successful entrepreneurs focus on managing their risks to the point where launching a new company is not much more risky than most of the other... View Details
- 01 Dec 2012
- News
Shareholders' Value?
Regulation FD, which impairs the free flow of information between companies and their owners. Discipline. Selling can be said to discipline managers by driving the stock price down, but it's hard for one shareholder to have a discernible... View Details
- 01 Mar 2010
- News
Faculty Books
think about these subjects. High Commitment, High Performance: How to Build a Resilient Organization for Sustained Advantage by Michael Beer (Jossey-Bass) Drawing on many management studies and his work with senior managers, Professor... View Details
- 19 Sep 2018
- Sharpening Your Skills
Say Again? Uncommon Advice for Common Business Problems
Papers Unconventional Insights for Managing Stakeholder Trust Stakeholders differ in regard to the kinds and degrees of vulnerability they face; what they need to believe... View Details
Keywords: by Sean Silverthorne
- 07 Sep 2021
- News
Embracing Activism for Social Change
much of her first post-HBS year managing the pilot. Resolving Crisis Situations Mendu and other members of the partnership developed a three-part initiative informed by the best practices they gathered from local View Details
Keywords: Deborah Blagg
- September 2023
- Case
Breaking Barriers: How Brex is Shaping the Future of Financial Services for Startups
By: Marco Di Maggio, James Barnett and Susie L. Ma
In 2020, Henrique Dubugras and Pedro Franceschi, co-founders and co-CEO’s of the fintech company Brex, needed to determine how to balance their vision with the desires of their investors. They intended to expand Brex’s offerings to include other products that served... View Details
Keywords: Business and Stakeholder Relations; Expansion; Growth and Development Strategy; Entrepreneurial Finance; Financial Services Industry
Di Maggio, Marco, James Barnett, and Susie L. Ma. "Breaking Barriers: How Brex is Shaping the Future of Financial Services for Startups." Harvard Business School Case 224-030, September 2023.
- Web
Patients - Institute For Strategy And Competitiveness
HBS ISC Health Care Health Care Value-Based Health Care Health Care Courses Fast Facts Value-Based Health Care Value-Based Health Care Cases & Teaching Notes Key Concepts Key Stakeholders Publications Team Work With Us Presentations Key... View Details
- 05 Feb 2015
- Research & Ideas
How New BofA Executives Learn its ’Deep Smarts’
or navigational guide, the appointment and training of a peer coach, and a dialogue between the new executives and their direct reports, managed by a trained facilitator. The onboarding plan identifies both formal and informal View Details
- Web
Employers - Institute For Strategy And Competitiveness
HBS ISC Health Care Health Care Value-Based Health Care Health Care Courses Fast Facts Value-Based Health Care Value-Based Health Care Cases & Teaching Notes Key Concepts Key Stakeholders Publications Team Work With Us Presentations Key... View Details
- Profile
Naiyya Saggi
since I felt an immediate kinship with this interpretation. Moreover, as a lawyer turned management consultant, I was looking to build a strong foundation to my business skills. An HBS education was important since it promised a quality... View Details