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- All HBS Web (764)
- Faculty Publications (391)
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
says Teixeira. "But those people who are interested are ready to go now." While emotion-focused ads still led to a net increase in sales, product-focused ads led to a net increase or decrease depending on the industry or brand.... View Details
- 01 Jun 2023
- News
Alumni and Faculty Books
Sell Those Sports Cards: How I Auctioned Cards, Bats, Autographs and More By John Schwarz (MBA 1963) Independently Published As the sports memorabilia industry continues to... View Details
- 01 Feb 2000
- News
Spangler Center in Top Form
in the construction of the new campus center. "The Spangler Center will literally transform this campus," Dean Kim B. Clark told over one hundred hardy souls who turned out for the event. C.D. ("Dick") Spangler, Jr. (MBA '56), himself a former construction View Details
- 22 May 2017
- News
Two On-Track Investments
Photo via the Baltimore Sun Photo via the Baltimore Sun There are no sure bets in Thoroughbred racing—but for many, the thrill of watching a horse thundering down the track far outweighs the risk of loss, whether the stake is a $2 bet or a $200,000 investment in a... View Details
- 01 Dec 2007
- News
Lighten Up
included Smartwool, a performance brand of wool-based clothes, socks, and accessories. With further diversification in mind, Timberland took notice of trail running, an up-and-coming sport that had already surpassed paddling as an outdoor... View Details
- Profile
Pranav Kothari
the scientific. "With some friends, I started the Culture Tech Club to bring students from different backgrounds together. Every spring, we hosted a weeklong festival of foreign films, international cuisine, traditional dances, and View Details
- Student-Profile
Olivia Zhao
mined from a day on the diamond. “I’ve loved baseball since I was a very small child,” she says. “I also have played softball all my life—currently I’m on the Harvard health policy team. Whether watching or playing, sports are a social... View Details
- 01 Dec 2007
- News
Coach “Chuck” Jukes Convention
’Tis the season for bowl games and playoffs! If you’re stuck at midfield on your shopping list with the clock winding down, The Complete Handbook of Coaching Wide Receivers would make a great Hail Mary holiday gift. The treatise’s author is Coach S. “Chuck” Myers, aka... View Details
- 01 Mar 2005
- News
Deal Me In
Black Photo Courtesy Fitdeck Have you heard about the latest must-have exercise equipment? Your local gym doesn’t have it, and that’s just fine with its inventor, Phil Black (MBA ’02), who’d rather see it in your shirt pocket. Black, a certified personal trainer and... View Details
- 01 Dec 2014
- News
Forecasting ’15
the scenes for a while. Almost everyone I know in the food packaging and grocery industry is a health nut. People are becoming more aware of their health and have a growing desire to find a way to eat and feel better. That will change... View Details
- Web
Student Clubs | MBA
Beyond Dance Club Bitcoin & Crypto Club Black Investment Club Boat Club Brazilian-Portuguese Cultural Club Brew Club Business of Animal Protection Club Business of Sports Club C Canadian Club Cannabis Business Association Catholic... View Details
- 01 Jun 2001
- News
Books: Judo Strategy
by David B. Yoffie and Mary Kwak Harvard Business School Press By mastering the principles of movement, balance, and leverage, practitioners of judo, a centuries-old martial art, learn to overcome more powerful opponents. These principles can also help companies defeat... View Details
- 01 Dec 2017
- News
2017 in Media: Courting the Cord-Cutters
When the phenomenon of cord-cutting— dropping a cable subscription in favor of one or more online streaming services—started attracting media attention a couple of years ago, the TV industry didn’t respond quickly. Cord-cutters were a... View Details
- 09 Apr 2016
- Blog Post
Meet The HBS Sound Society
music industry that are available to students after graduation. Finally, the HBS community was invited to hear from the manager of global phenomenon Kygo, who built the Norwegian artists’ career from scratch to one of the most popular... View Details
Keywords: Entertainment / Media / Sports
- Profile
Jeremy King
"On graduation, I found a role in consulting to investment banks, exchanges, hedge funds, and private equity. This role was perfect for me to learn more about the industry and build skills outside science." Through this... View Details
- 01 Jun 2025
- News
Origin Story: Mary Chen (MBA 2026)
Chinese women from the US and around the world helped me understand and embrace my culture.” Pathfinder: “After college I worked at Bain as a generalist across industries and functions, but what I really liked was the private equity group... View Details
- Profile
Adam Kanner
The live entertainment industry is known for glitz, glamour and an aura of unparalleled excitement. But for every sold-out Beyonce’ concert or San Francisco Giants game, there are countless live events plagued by scores of unsold tickets... View Details
- 01 Dec 2003
- News
Hoop Dreams
Boston entrepreneur Steve Belkin (MBA 1971) first tried to buy an NBA team — the Boston Celtics — twenty years ago. That attempt ended in failure for the founder and chairman of Trans National Group, a marketing and investment company. As time wore on, and subsequent... View Details