Social Influence - Publications - Faculty & Research - Harvard Business School

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March 2009
Article

Customer Experience Creation: Determinants, Dynamics and Management Strategies

By: Leonard A. Schlesinger, Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman, Anne Roggeveen and Michael Tsiros

Retailers, such as Starbucks and Victoria's Secret, aim to provide customers a great experience across channels. In this paper we provide an overview of the existing literature on customer experience and expand on it to examine the creation of a customer experience... View Details

Keywords: Customer Focus and Relationships; Business Strategy; Growth and Development Strategy; Retail Industry

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January 2023 (Revised June 2024)
Case

Elon Musk at Tesla

By: George Serafeim and Amram Migdal

This case gives an overview of Elon Musk’s career arc through the lens of the 2003 founding of Tesla and its growth through 2022. Background information is included on Tesla’s unique strategic decisions, its operational and reputational struggles and successes, and the... View Details

2010
Other Unpublished Work

Top Executive Background and Corporate M&A: The Case of Former Investment Bankers

By: Francois Brochet and Kyle Welch

We study the M&A activity of firms with top executives whose employment history includes experience in a Wall Street firm, especially those with investment banking background ("IB executives"). In terms of strategy, controlling for firm-level effects, we document that... View Details

Keywords: Managerial Roles; Reputation; Investment Banking; Financial Reporting; Mergers and Acquisitions; Social and Collaborative Networks; Goodwill Accounting; Power and Influence; Banking Industry

2018
Chapter

Work and Well-being: A Global Perspective

By: Jan-Emmanuel De Neve, and Council Members: A. Blankson, A. Clark, C. Cooper, H. James, C. Krekel, J. Lim, P. Litchfield, J. Moss, M. I. Norton, M. Rojas, G. Ward and A.V. Whillans

Work and employment play a central role in most people’s lives. In OECD countries, for example, people spend around a third of their waking hours engaged in paid work. We not only spend considerable amounts of our time at work, employment and workplace quality also... View Details

Keywords: Employment; Working Conditions; Happiness; Policy; Global Range

December 2019
Article

The Ethical Perils of Personal, Communal Relations: A Language Perspective

By: Maryam Kouchaki, Francesca Gino and Yuval Feldman

The current paper focuses on how the type of relationship that exists between a group and its members influences misconduct by fostering certain perceptions of the group. Using multiple methods, lab- and field-based experiments (N = 1,679), and a large dataset of S&P... View Details

Keywords: Language; Codes Of Conduct; Ethics; Communication; Perception; Behavior

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2008
Working Paper

Workplace Peers and Entrepreneurship

By: Ramana Nanda and Jesper B. Sorensen

We examine whether the likelihood of entrepreneurial activity is related to the prior career experiences of an individual's co-workers, using a unique matched employer-employee panel dataset. We argue that coworkers can increase the likelihood that an individual... View Details

Keywords: Experience and Expertise; Entrepreneurship; Personal Development and Career; Power and Influence

05 Jul 2006
Working Paper Summaries

What’s Law Got to Do with It: A Systems Approach to Management

Keywords: by Constance E. Bagley; Legal Services

23 Oct 2019
Blog Post

How to Talk Gooder in Business and Life

how emotions influence how we think and interact with others, particularly in the workplace. An award-winning teacher, Alison’s new MBA course, “How to talk gooder in business and life,” will debut in spring 2020. In addition to her... View Details

November 2023
Case

Will Fintechs and Central Banks Play in Emtech's Sandbox?

By: Daniel Isenberg and William R. Kerr

In February 2023, Emtech’s founder Carmelle Cadet is facing a dilemma. Rapidly running out of cash, Cadet has a term sheet from a leading VC but has a choice of how to structure the investment. The decision will have significant implications for Cadet’s own stake, as... View Details

Keywords: Cryptocurrency; Business Startups; Venture Capital; Cash Flow; Currency; Governing Rules, Regulations, and Reforms; Digital Platforms

April 2013
Article

Overcoming Resistance to Organizational Change: Strong Ties and Affective Cooptation

By: Julie Battilana and Tiziana Casciaro

We propose a relational theory of how change agents in organizations use the strength of ties in their network to overcome resistance to change. We argue that strong ties to potentially influential organization members who are ambivalent about a change (fence-sitters)... View Details

Keywords: Organizational Change and Adaptation; Social and Collaborative Networks; Power and Influence; Health Industry; United Kingdom

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April 2023
Technical Note

An Art & A Science: How to Apply Design Thinking to Data Science Challenges

By: Michael Parzen, Eddie Lin, Douglas Ng and Jessie Li

We hear it all the time as managers: “what is the data that backs up your decisions?” Even local mom-and-pop shops now have access to complex point-of-sale systems that can closely track sales and customer data. Social media influencers have turned into seven-figure... View Details

Keywords: Decision Making; Framework; Analytics and Data Science

2020
Working Paper

Prioritarianism and Optimal Taxation

By: Matti Tuomala and Matthew C. Weinzierl

Prioritarianism has been at the center of the formal approach to optimal tax theory since its modern starting point in Mirrlees (1971), but most theorists’ use of it is motivated by tractability rather than explicit normative reasoning. We characterize analytically and... View Details

Keywords: Prioritarianism; Optimal Taxation; Utilitarianism; Redistribution; Inverse-optimum; Taxation; Theory

2010
Working Paper

Men as Cultural Ideals: How Culture Shapes Gender Stereotypes

By: Amy J.C. Cuddy, Susan Crotty, Jihye Chong and Michael I. Norton

Three studies demonstrate how culture shapes the contents of gender stereotypes, such that men are perceived as possessing more of whatever traits are culturally valued. In Study 1, Americans rated men as less interdependent than women; Koreans, however, showed the... View Details

Keywords: Prejudice and Bias; Perception; Values and Beliefs; Gender; Culture; Power and Influence

February 2003 (Revised September 2009)
Background Note

Nonverbal Communication in Negotiation

By: Michael A. Wheeler and Dana Nelson

This case distills the practical implications of current research on nonverbal communication. The first section sketches different kinds of nonverbal behavior: facial expressions, eye movements, physical gestures, paraverbal cues, posture, and "personal space." The... View Details

Keywords: Nonverbal Communication; Negotiation Participants; Situation or Environment; Behavior; Power and Influence

27 Jan 2012
Working Paper Summaries

Discretion Within the Constraints of Opportunity: Gender Homophily and Structure in a Formal Organization

Keywords: by Adam M. Kleinbaum, Toby E. Stuart & Michael L. Tushman

November 2007
Article

Standing Out from the Crowd: The Visibility-Enhancing Effects of IPO-related Signals on Alliance Formation by Entrepreneurial Firms

By: Tim Pollock and Ranjay Gulati

In this study, we explore how multiple signals related to entrepreneurial companies at the time of their initial public offering (IPO) influence the firms' ability to acquire non-financial resources over time. Specifically, the study looks at how signals based on... View Details

Keywords: Entrepreneurship; Venture Capital; Initial Public Offering; Investment; Alliances; Risk and Uncertainty; Power and Influence

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July 2025
Article

Digital Lending and Financial Well-Being: Through the Lens of Mobile Phone Data

By: AJ Chen, Omri Even-Tov, Jung Koo Kang and Regina Wittenberg-Moerman

To mitigate information asymmetry about borrowers in developing economies, digital lenders use machine-learning algorithms and nontraditional data from borrowers’ mobile devices. Consequently, digital lenders have managed to expand access to credit for millions of... View Details

Keywords: Informal Economy; Digital Banking; Mobile Phones; Developing Countries and Economies; Mobile and Wireless Technology; AI and Machine Learning; Analytics and Data Science; Credit; Borrowing and Debt; Well-being; Banking Industry; Kenya

A Causal Test of the Strength of Weak Ties

The strength of weak ties is an influential social-scientific theory that stresses the importance of weak associations (e.g., acquaintance versus close friendship) in influencing the transmission of information through social networks. However, causal tests of... View Details

Article

Strategic Networks and Entrepreneurial Ventures

Much research suggests that social networks shape the emergence and development of nascent ventures. Scholars have argued that founders' and firms' networks influence innovation and the identification of entrepreneurial opportunities, as well as facilitate the... View Details

Keywords: Social and Collaborative Networks; Innovation and Invention; Opportunities; Value; Body of Literature; Research; Outcome or Result; Business Ventures; Entrepreneurship; Relationships; Management Practices and Processes; Power and Influence

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05 May 2009
First Look

First Look: May 5, 2009

literature on inter-firm relations. Download the paper: http://www.hbs.edu/research/pdf/09-126.pdf Do Friends Influence Purchases in a Social Network? Authors:Raghuram Iyengar, Sangman Han, and Sunil Gupta... View Details

Keywords: Martha Lagace

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