Publications

Program

Risk Management for Corporate Leaders—Virtual

Public relations executives Attendance by multiple company representatives will foster teamwork and amplify the program's impact, particularly in the context of risk management requiring active collaboration... View Details

14 Oct 2014
News

Working capital loans have a big impact on India’s small business owners

Maya Chorengel (MBA 1997), managing director of Elevar Equity, describes her investment firm’s work to provide working capital loans to small business owners in India. (Published October 2014) View Details

December 2007 (Revised September 2011)
Case

Global Knowledge Management at Danone (A)

By: Amy C. Edmondson, Bertrand Moingeon, Vincent Marie Dessain and Ane Damgaard Jensen

This case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing tools and considers his options going forward. Through... View Details

Keywords: Decision Choices and Conditions; Employee Relationship Management; Knowledge Management; Knowledge Sharing; Social and Collaborative Networks; Expansion; Consumer Products Industry; France

March 2020 (Revised September 2020)
Case

Board Director Dilemmas—Pushing Senior Management

By: David G. Fubini, Suraj Srinivasan and Amram Migdal

This case explores a new board director who wants more detail from the management team than his fellow directors are willing to press for. New board director Sam Pesca is frustrated that CFO Alex Marotta provides only a minimal two-page financial summary at board... View Details

Keywords: Board Of Directors; Corporate Governance; Governing and Advisory Boards; Management Teams

September 1992 (Revised August 2004)
Supplement

Martin Marietta: Managing Corporate Ethics (B)

By: Lynn S. Paine

The president of one of Martin Marietta's four main operating companies has learned of procurement irregularities in the company he manages. The problems involve U.S. government contracts the company is working on. After getting legal advice from the company's general... View Details

Keywords: Fluctuation; Crime and Corruption; Ethics; Governing and Advisory Boards; Policy; Contracts; Leadership; United States

July 23, 2012
Article

Companies and Investors Should See More of Each Other

By: Robert G. Eccles and George Serafeim

Company executives and institutional asset managers are increasingly working sustainability into their strategy and operations. Similarly, institutional asset managers are doing the same in constructing their portfolios. Yet both groups are doing this relatively... View Details

Keywords: Sustainability; Environmental Sustainability; Growth and Development Strategy

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02 Apr 2007
Lessons from the Classroom

Making the Move to General Manager

this transition into general management." For new general managers—or just as likely in companies these days, senior functional managers who operate as part of an executive team or who have important... View Details

Keywords: by Martha Lagace

April 2001 (Revised August 2001)
Case

Risk Management at Apache

After initiating a hedging strategy, Apache Corp. is interested in revisiting its decision to determine if hedging is value-adding. This case investigates how the company initially decided to hedge against commodity price risk and how it implemented its hedging... View Details

Keywords: Risk Management; Investment; Corporate Finance

October 2002 (Revised September 2005)
Case

Emerging Giants: Building World-Class Companies in Emerging Markets

By: Tarun Khanna and Krishna G. Palepu

Presents a conceptual framework to examine successful companies in emerging markets and what enables them to avoid traditional emerging market obstacles. Examines those characteristics that allow these successful local companies to overcome market voids and become... View Details

Keywords: Globalized Firms and Management; Emerging Markets; Success

Q. Who should take the lead in fixing market capitalism? A. Business, not government alone. The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Pandemics, income inequality, resource depletion,... View Details

28 Jul 2006
Research & Ideas

Meeting China’s Need for Management Education

practices in management education. "Overall, we were delighted to see the impact that PCMPCL is having in the area and on these leading schools of business," Wheelwright says. Report: Q: What general advice would you give our... View Details

Keywords: by Sean Silverthorne; Education

May 2011 (Revised March 2012)
Supplement

Global Knowledge Management at Danone (B)

By: Amy C. Edmondson, Ruth Dittrich and Daniela Beyersdorfer

The (B) case gives an update on the development of knowledge management at Danone two years after the (A) case: The Networking Attitude spread throughout the company and the question is posed whether Danone should move to virtual networking in addition to face-to-face... View Details

Keywords: Knowledge Management

March 27, 2025
Article

How One Company Used AI to Broaden Its Customer Base

By: Sunil Gupta and Frank V. Cespedes

The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person sales approach. By mapping the customer journey and deploying over 40 AI tools, SAP... View Details

Keywords: AI and Machine Learning; Sales; Business Strategy; Market Entry and Exit

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September 22, 2023
Article

How Software Companies Can Avoid the Trap of Product-Led Growth

By: Jeffrey J. Bussgang and Oliver Jay

Companies like Slack and Dropbox have pioneered the use of Product-Led Growth (PLG). They start by building a product that’s indispensable for small teams, then count on low friction and customer advocates to expand throughout the organization. PLG works, at least at... View Details

Keywords: Growth and Development Strategy; Product; Network Effects; Business Strategy

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25 Mar 2018
News

Modernizing Infrastructure Management

they know. Even if it's incredibly painful to change, not only do you have to deal with change management, but just the cost do so. So my business, we focus really on small cities and rural counties. We are tailored for them that we know... View Details

December 2011
Case

Roger Caracappa: Package Deals for the Estée Lauder Companies

By: James K. Sebenius

Roger Caracappa must negotiate a cost-saving, innovative proposal from a potential French supplier that could displace the otherwise satisfactory, long-time incumbent supplier. Shortly after being promoted to executive vice president of the Estée Lauder Companies with... View Details

Keywords: Operations; Supply Chain Management; Change; Innovation and Invention; Cost vs Benefits; Beauty and Cosmetics Industry