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Show Results For
- All HBS Web
(1,273)
- People (1)
- News (198)
- Research (889)
- Events (6)
- Multimedia (6)
- Faculty Publications (406)
- 17 Jan 2012
- First Look
First Look: January 17
CornellHarvard Business School Case 112-040 Yahoo! faces a number of governance and strategic challenges in late 2011 as it tries to compete with rivals such as Google and find ways to monetize its shareholding and business links with... View Details
Keywords: Sean Silverthorne
- 02 Jan 2024
- Research & Ideas
10 Trends to Watch in 2024
The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
- Program
Succeeding as a Strategic CFO
value Effectively communicate and collaborate with leaders and teams across different functional areas and levels Expand your personal and professional network Extend your network by living and working with accomplished executives from... View Details
- Program
Managing Health Care Delivery
Summary Today's health care organizations need leaders who can respond to the challenge of delivering greater value through a combination of higher quality, lower cost, and broader access. Managing Health Care Delivery will help you... View Details
- 08 Jan 2001
- Research & Ideas
Can Japan Compete? [Part Two]
and shareholders have the ability to put the heat on the company if it is not performing. These represent rather substantial changes in the Japanese organizational model. The leading companies—the Sonys—are rapidly moving in these... View Details
Keywords: by Martha Lagace & Hilah Geer
- Program
Strategic Negotiations
promote resolution among parties whose interests and perceptions conflict Maximize value for the long term Design deals that create optimal value for all players at the... View Details
- 09 Nov 2023
- HBS Case
What Will It Take to Confront the Invisible Mental Health Crisis in Business?
addressed, examined, turned-over, then re-examined. This setting maximizes the chances of employees on their own seeing how disconnected the misconception truly is. “Understanding all of the aspects of your employees is going to make you... View Details
- Program
Growing as a Purposeful Leader
life Define a corporate purpose beyond creating shareholder value, or, if you already have an established purpose, assess its effectiveness Reflect your company purpose in its strategies and activities Incorporate purpose into... View Details
- 17 Jul 2023
- Research & Ideas
Money Isn’t Everything: The Dos and Don’ts of Motivating Employees
because the payout incentives are tied to leading only your company’s sector. “It’s paying for real performance, which is the thing the shareholders want,” Hall says. Do: Remember that cash isn’t always king Non-monetary rewards can be... View Details
Keywords: by Avery Forman
- Program
Changing the Game
investor, and other important negotiations. Details Achieve optimal results in key negotiations Realize better outcomes by increasing your effectiveness at the negotiating table Build more effective relationships with the other parties involved Close deals that create... View Details
- Program
Families in Business
strengths of your family business and implement practices that enable high performance, shareholder loyalty, healthy family relationships, and broad social impact. Key Benefits In this family enterprise management program, you’ll learn... View Details
- Web
Faculty & Advisors | MBA
capital fund that has been building an in-house AI platform for the past decade with $2B+ AUM. Prior to SignalFire, she was a product leader at CVS Health, where she launched nationwide prescription delivery and virtual care products, and Devoted Health, currently... View Details
- Program
Leading Professional Service Firms
clients and motivate staff, build a strong vision and implement an effective strategy, and employ the fiscal discipline to maintain a sound bottom line and maximize enterprise value. Details Design and implement effective strategies that... View Details
- 20 Apr 2023
- Blog Post
Tackle the First 90 Days of Your Next Role: A 5 Step Process for Success on the Job
executed by the employee is critical. This joint process establishes and strengthens relationships, conveys transparency, and ultimately mitigates risk and maximizes success. “For the employer, key elements of a successful onboarding... View Details
- 05 Aug 2014
- First Look
First Look: August 5
research at NASA. Purchase this case: http://hbr.org/search/414057-PDF-ENG Harvard Business School Case 214-048 Valuing Yahoo! in 2013 In late July 2013, Danielle Engle, Managing Director of Clairemont Capital, was contemplating what to... View Details
Keywords: Sean Silverthorne
- Program
Competing in the Age of Digital Platforms
platform businesses and markets, this program will help you maximize the value and minimize the costs of creating, managing, or engaging with digital platforms. Details Compete in the age of digital... View Details
- 2025
- Working Paper
Dynamic Personalization with Multiple Customer Signals: Multi-Response State Representation in Reinforcement Learning
Reinforcement learning (RL) offers potential for optimizing sequences of customer interactions by modeling the relationships
between customer states, company actions, and long-term value. However, its practical implementation often faces significant
challenges.... View Details
Keywords: Dynamic Policy; Deep Reinforcement Learning; Representation Learning; Dynamic Difficulty Adjustment; Latent Variable Models; Customer Relationship Management; Customer Value and Value Chain; Foreign Direct Investment; Analytics and Data Science
Ma, Liangzong, Ta-Wei Huang, Eva Ascarza, and Ayelet Israeli. "Dynamic Personalization with Multiple Customer Signals: Multi-Response State Representation in Reinforcement Learning." Harvard Business School Working Paper, No. 25-037, February 2025.
- 2020
- Working Paper
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
- Web
Value-Based Health Care - Institute For Strategy And Competitiveness
outcomes to increase patient value. Patients Participate actively in managing personal health, and, when faced with care and treatment options, seek assistance in understanding the expected outcomes. Health Plans Maximize View Details
W. Carl Kester
Carl Kester is a Baker Foundation Professor and the George Fisher Baker Jr. Professor of Business Administration, Emeritus at Harvard Business School. He is a member of the Finance Unit. He served as Deputy Dean for Academic Affairs (2006-2010), Chairman of the... View Details