Publications
Publications
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- Faculty Publications (513)
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- Article
Global Strategic Management: Impact on the New Frontiers of Strategy Research
By: C. A. Bartlett and S. Ghoshal
- July–August 1991
- Article
The Boundaries of Business: The Developing-Country Difference
By: J. E. Austin
- spring 1991
- Article
Designing Negotiations toward a New Regime: The Case of Global Warming
- September 1990
- Article
The Role of Banks in Reducing the Costs of Financial Distress in Japan
By: David S. Scharfstein, Takeo Hoshi and Anil Kashyap
- Article
The Managerial Implications of Changing Work Force Demographics: A Scoping Study
By: Gary W. Loveman, John J. Gabarro and Jay W. Lorsch
- spring 1987
- Article
The Capital Factor: Competing for Capital in a Global Environment
- June 1986 (Revised July 1990)
- Case
OTISLINE (A)
By: F. Warren McFarlan and Donna B. Stoddard
Describes the company's use of information technology to strengthen its position in the elevator sales and service market. Also demonstrates how information technology can be used to better manage and control a large geographically dispersed service organization. View Details
- March 1985 (Revised August 1985)
- Teaching Note
Challenge Ahead: Economic Growth, Global Interdependence, and the New Competition, Teaching Note
- September 1984
- Background Note
Marketing Research: An Overview of Research Methods
By: Robert J. Dolan
Broadly describes the scope of marketing research, and describes experiments, non-survey methods, and internal data. View Details
- June 1984 (Revised September 1986)
- Background Note
Introduction to Marketing
A brief introduction to the nature and scope of marketing. View Details
Keywords: Marketing