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  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

performance? Should a company choose to be in the sales prevention business? Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/619018-PDF-ENG Harvard Business School Case 318-111 Gilead Mexico With a breakthrough cure for... View Details
Keywords: Dina Gerdeman
  • 31 Oct 2004
  • Research & Ideas

The New CEO’s Wrong Message

defensiveness in colleagues and subordinates. Second-guessing a senior manager can demoralize and demotivate not only that person but others around him, while eroding his authority and confidence. What's more, the need to overrule a proposal indicates that the... View Details
Keywords: by Michael E. Porter, Jay W. Lorsch & Nitin Nohria
  • 15 Apr 2002
  • Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

products that are difficult for consumers to find locally. The ability to customize clothing for fit, fabric, or style should also provide an impetus to increase online sales of fashionable garments. Several initiatives are under way to... View Details
Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail
  • 09 Feb 2016
  • First Look

February 9, 2016

most sales compensation plans (about 70%, according to surveys) incentivize volume independent of the type of sale or cost-to-serve different customers. This is ineffective... View Details
Keywords: Sean Silverthorne
  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

outside the classroom? A: The marketing analysis toolkits were designed to provide a quantitative foundation for analyzing marketing decisions and an analytical structure and process for completing a marketing plan project. They can be... View Details
Keywords: by Sarah Jane Gilbert
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

firm, there is a decrease in the accuracy and informativeness of the unconnected (arm’s length) analysts’ forecasts, suggesting that the connected analyst’s knowledge spills over to those outside the private network. The spillover effect is stronger when firms have... View Details
Keywords: Sean Silverthorne
  • 09 Sep 2024
  • HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

appointment if the consultant was removed from the McDonald’s account, and the deal was sealed. Easterbrook restructured the organization, increased the number of franchises, boosted pay for employees, and introduced all-day breakfast, which was wildly successful. By... View Details
Keywords: by Avery Forman; Food & Beverage
  • 10 Jun 2002
  • Research & Ideas

Reinventing the Industrial Giant

1980s, under the leadership of Roger Smith, GM tried to transform itself into the "21st Century Corporation." 74 The plan was to revamp all of the assembly plants and replace workers with robots and other forms of... View Details
Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing
  • 30 Apr 2001
  • Research & Ideas

Big Companies, Big Opportunities—Big Questions

reach that level of trading volume. Building A Consumer-products Empire But the negatives haven't scared off consumer products giant Procter & Gamble. Since 1987, the company's Latin American sales have grown by 4.5 times to $2.8... View Details
Keywords: by Julie Jette
  • 20 Mar 2012
  • First Look

First Look: March 20

Perdigao and Sadia, the two massive food producers that had combined to form Brasil Foods in 2009. Now, the team is free to focus on their ambitious plan to double revenues by 2015. Domestically, the plan... View Details
Keywords: Sean Silverthorne
  • 08 Dec 2015
  • First Look

December 8, 2015

problem and other ongoing challenges within psychological science and allied fields. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50151 forthcoming Behavioral Science & Policy Making the Best Laid Plans Better: How... View Details
Keywords: Sean Silverthorne
  • 26 Oct 2010
  • First Look

First Look: October 26, 2010

  PublicationsSelling to Many Countries—Within the U.S. Authors:Frank V. Cespedes and Michael Wong Publication:MIT Sloan Management Review 52, no. 1 (fall 2010) Abstract In pursuing growth, many companies have plans to sell to emerging... View Details
Keywords: Sean Silverthorne
  • 12 Oct 1999
  • Research & Ideas

Rapid Response: Inside the Retailing Revolution

knowledge of what sells and what doesn't, flexible manufacturing capabilities that can respond appropriately to demand, lean rather than fat and costly inventories, and the rapid replenishment of stock. "The old way was to gear planning... View Details
Keywords: by James E. Aisner; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail
  • 01 Dec 2015
  • First Look

December 1, 2015

vary the sales force compensation scheme at an Asian enterprise that sells consumer durable goods. With variation generated by the experimental treatments, we model sales force performance to identify the... View Details
Keywords: Sean Silverthorne
  • 26 Jan 2010
  • First Look

First Look: Jan. 26

tariff reduction, and an increase in the extent to which the sales of affiliates in reforming countries are directed towards other reforming countries. Analysis of firm-level responses to the creation of the ASEAN free trade agreement... View Details
Keywords: Martha Lagace
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

create a partnership to acquire the assets of Parmalat in Uruguay. Focuses on their analysis prior to submitting a bid and their plan for improving the operations once their bid is accepted. In addition to improving operations, they must... View Details
Keywords: Martha Lagace
  • 23 May 2000
  • Research & Ideas

Minding the Muse: The Impact of Downsizing on Corporate Creativity

counting on to drive sales over the next few years might not be forthcoming. Corporate downsizing is hardly anything new. Indeed, in recent years it has often been management's tool of choice for improving competitiveness. Ironically, new... View Details
Keywords: by Peter K. Jacobs
  • 05 Jul 2016
  • First Look

July 5, 2016

collaborative, absorptive, adaptive, and learning capabilities. The ability of sport organizations to share and absorb knowledge from their partners and to integrate this knowledge into their planning and management processes was... View Details
Keywords: Sean Silverthorne
  • 13 May 2014
  • First Look

First Look: May 13

within an organization to be effective leaders and to accomplish their personal goals. Executives are urged to examine their lives to discover major themes, interests, and values, using that examination to create a short statement of individual purpose which is then... View Details
Keywords: Sean Silverthorne
  • 11 Sep 2012
  • First Look

First Look: September 11

ambitious 20-year growth plan to transform her family's one-branch community bank into an institution with a substantial presence in southeastern Alabama. Harris Johnson was pleased, so far, with the results. Strategically they had... View Details
Keywords: Sean Silverthorne
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