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Show Results For
- All HBS Web
(1,045)
- People (1)
- News (142)
- Research (822)
- Events (7)
- Multimedia (4)
- Faculty Publications (216)
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
absolute terms, but then when you think about all that sugar, it’s a bigger deal” Slated to be published in an upcoming edition of Psychological Science, The Effect of Graphic Warnings on Sugary Drink Purchasing is the first real-world... View Details
- 11 Feb 2020
- Sharpening Your Skills
10 Rules Entrepreneurs Need to Know Before Adopting AI
software engineers and UX designers. AI can be magical, but sales still win. Fred Wilson, venture capitalist and popular blogger, holds the view that “marketing is for companies who have sucky products.” Similarly, many AI founders... View Details
Keywords: by Rocio Wu
- 20 Apr 2021
- Book
A Simple Question That Can Guide Companies to Epic Success
they are then able to better serve their customers. This is particularly true in service industries. A third difference is that I emphasize the strategic value of operational effectiveness. Traditionally, we did not make much of running your company View Details
Keywords: by Danielle Kost
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
industry's biggest challenges: targeting customers who are likely to be interested in what is being sold and measuring the effectiveness of an ad campaign. Improved technology promises to solve the age-old problem once stated by retailer... View Details
Keywords: by Susan Young
- 13 Jan 2015
- First Look
First Look: January 13
Online Sales By: Teixeira, Thales S. Abstract—Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention... View Details
Keywords: Sean Silverthorne
- 15 Mar 2017
- Lessons from the Classroom
More Than 900 Examples of How Climate Change Affects Business
This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
increased at an impressive pace in the early 2000s even though Internet sales in the United States grew dramatically. Retail sales advanced from $2.87 trillion to almost $4 trillion between 1999 and 2007.... View Details
- 26 Mar 2018
- Research & Ideas
To Motivate Employees, Give an Unexpected Bonus (or Penalty)
are either promoted or fired. While these systems are intended to spur hard work and high levels of performance, they also introduce potential risks. The determination of winners and losers in a tournament-based reward system is rarely based on purely objective... View Details
- 09 Jun 2008
- Lessons from the Classroom
Monetizing IP: The Executive’s Challenge
value of their intellectual property," he says. We asked Lerner to discuss current issues in IP and also describe an Executive Education course he will teach this summer on the subject. Sean Silverthorne: Do you think companies in general do an View Details
- 15 Jul 2019
- Book
Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence
or as an effort of managers to massage metrics. The salutary effects of activist investors can be appreciated, just as one also appreciates the information and incentive problems that plague their money management industry. The channeling... View Details
Keywords: by Dina Gerdeman
- 14 Dec 2010
- First Look
First Look: Dec. 14
addresses a decision to replace salesmen netbook PCs with iPhones, including converting the company's sales and customer applications to the iPhone platform. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/911413-PDF-ENG Hikma... View Details
Keywords: Sean Silverthorne
- 15 Feb 2011
- First Look
First Look: Feb. 15
geographically insulate their trades from the broader commerce, creating in effect two circuits. Yet the professionals also promote specific practices of trade within their circuit to help them distinguish their own pursuit from an... View Details
Keywords: Sean Silverthorne
- 03 Dec 2020
- Research & Ideas
Cut Payroll Costs with Transparency, Fairness, and Compassion
and layoffs. Questions that CEOs raised with us included: “What are best practices for digital terminations?” and “If the economy worsens and you have to consider reducing payroll, what’s the most effective way?” As we look ahead to what... View Details
Keywords: by Boris Groysberg and Sarah Abbott
- 18 Aug 2003
- Research & Ideas
How New Managers Become Great Managers
she set store standards, instituted training programs, and rejuvenated performance. Due to her success in operations over the next two years, this manager received two more challenging assignments. First, she became director of sales for... View Details
Keywords: by Linda Hill
- 19 Mar 2013
- First Look
First Look: March 19
report higher future sales growth and show a negative relation between profitability change and sales growth in high corruption geographic segments compared to firms with high anticorruption efforts. The net... View Details
Keywords: Sean Silverthorne
- 23 Jun 2015
- First Look
First Look: June 23, 2015
exchange. Study 3 demonstrated that sarcasm's effect on creativity for both parties was mediated by abstract thinking and generalizes across different forms of sarcasm. Finally, Study 4 found when participants expressed sarcasm toward or... View Details
Keywords: Sean Silverthorne
- 28 Jun 2004
- Research & Ideas
How to Avoid a Price Increase
cases of downsizing price increases, firms have chosen to maintain the sticker price of a product, but have reduced the quantity contained in that product. Thus, a tin of coffee stays $2.99, but shrinks from 14.5 ounces to 13 ounces, for an View Details
Keywords: by Manda Salls
- 01 Dec 2022
- News
My First Job
the rest of the employees were safely leaving the building and that the fire was contained. I learned that real leadership means running toward the fire and being concerned about the safety of others before your own. —John Fees (MBA 1999) Dream Teen I was a View Details
- 01 Mar 2004
- News
Derek Ferguson
business program at the age of 16. Initially, Ferguson was against the idea of continuing on to get his MBA. “I thought I was going to be an entrepreneur and didn’t want to spend all that money,” he explains. Seeing the effect of HBS on a... View Details
- Web
Disruptive Innovation Online Course | HBS Online
an unfair advantage now knowing what I've learned from this course. It's given me confidence and clarity in my decisions, and I can already see the material impact of applying this model and mindset to our business and culture. Dave Nelson Head of View Details