Filter Results:
(804)
Show Results For
- All HBS Web
(804)
- People (2)
- News (251)
- Research (514)
- Multimedia (1)
- Faculty Publications (83)
Show Results For
- All HBS Web
(804)
- People (2)
- News (251)
- Research (514)
- Multimedia (1)
- Faculty Publications (83)
- 13 Jan 2021
- News
Stress Test
lock, but the company soon expanded its focus to B2B sales in the health care sector. Its clients now include sites responsible for COVID-19 testing and vaccine distribution, which require both security and a reliable audit log. The... View Details
- 20 Jul 2015
- Research & Ideas
Globalization Hasn’t Killed the Manufacturing Cluster
says. Clusters are not a new concept, notably studied in the United Kingdom by Alfred Marshall—he called them industrial districts—in the early 1900s. Manufacturing clusters can seemingly happen in any industry in any location, from... View Details
- 29 Apr 2014
- First Look
First Look: April 29
immigration from the perspective of the firm and the open areas that call for more research. Since much of the U.S. immigration process for skilled workers rests in the hands of employer firms, a stronger understanding of these... View Details
Keywords: Sean Silverthorne
- 07 Apr 2015
- First Look
First Look: April 7
the lab and into the field, analyzing companies' sales and pay data, and conducting experiments involving actual salespeople. The findings from this new wave of research support some current compensation practices but View Details
Keywords: Sean Silverthorne
- 09 Nov 2022
- News
Part Ownership of a Dream
future. “I wanted to shoot for glory,” he told the Philadelphia Inquirer. Flightline’s higher price tag was a risk, but respected Kentucky bloodstock agent David Ingordo had been watching the horse from the very beginning; when he called... View Details
- 13 Nov 2000
- Research & Ideas
Managing to Learn: How Companies Can Turn Knowledge into Action
(Illustration: Dave Cutler) After a decade of extraordinary growth, Nike faced slowing sales in the early 1980s because the normally market-wise company had missed a major turn in the road. Reebok had introduced softer and more... View Details
Keywords: by Laurie Joan Aron
- 19 Apr 2011
- First Look
First Look: April 19
saved customers money and their strong brands generated more traffic and sales but that most retailers, looking only at gross margins, missed this added value. Pepsi managers struggled to craft a strategy that would convince retailers to... View Details
Keywords: Sean Silverthorne
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
financial projections for the firm. Profitability analysis begins with calculating the revenue the firm will generate from sales of its products. Then, an analysis of variable and fixed costs is undertaken. Finally, these numbers are used... View Details
Keywords: by Sarah Jane Gilbert
- 01 Feb 2000
- News
Jerry Shafir: A Simmering Success Story
In this business, you're only as good as the person peeling the potatoes," calls out Jerry Shafir (MBA '84) through a rising cloud of steam, as a hundred pounds of freshly chopped vegetables slide into a Jeep-sized cauldron of chicken... View Details
Keywords: Deborah Blagg
- 26 Apr 2004
- Research & Ideas
A Clear Eye for Innovation
units at the senior executive level. In other words, they manage organizational separation through a tightly integrated senior team. We call these kinds of companies "ambidextrous organizations," and we believe they provide a... View Details
- 09 Sep 2024
- HBS Case
McDonald’s and the Post #MeToo Rules of Sex in the Workplace
McMuffin—as well as what has been called one of the most famous cross-sells of all time: “Would you like fries with that?” Yet by 2015, McDonald’s found itself in what reporters called the worst slump in a... View Details
- 10 Mar 2021
- News
New Releases: Alumni and Faculty Books, Podcasts
to do something to help people carry on and to give them something to focus on other than the horrors of their news feeds. So she launched an online magazine called We Found Time. Guests on her podcast wrote original essays for busy... View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
a large hotel chain reached out to express interest, Hoskins began to see the promise of B2B sales in the hospitality market. “They got the value right away,” says Hoskins. “It’s automatic: Your customers are healthier and getting better... View Details
Keywords: Dan Morrell
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
we should be experiencing a resurgence of productivity in marketing, measured in terms of less waste in advertising, more clearly focused sales effort, and fewer product, service, and brand failures. However, it also raises interesting... View Details
Keywords: by James Heskett
- 01 Jul 2002
- Research & Ideas
What it Takes to Lead Through Turmoil
and experiments throughout the company, pursuing systemic and lifestyle shifts that remake the fabric of the firm. Ideas for change and experimentation do not descend from the top down, but rather emerge from all levels of the company and flow upwards, in what Kanter... View Details
Keywords: by Sean Silverthorne
- 30 Aug 2004
- Research & Ideas
Mapping Your Board’s Effectiveness
the customer perspective section describes how to generate sales and loyalty from targeted customers. The financial and customer perspectives illustrate the desired outcomes from the strategy. How does the organization create these... View Details
Keywords: by Robert S. Kaplan
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
sales promotion. These substitutes compete directly with traditional media for advertisers' marketing dollars. Similarly, mergers between media providers and content suppliers such as news and entertainment programming also influence... View Details
- Profile
Terrance McGuire
has served his venture career well. “Being known for treating people fairly and celebrating their successes, as opposed to calling them your successes, is the right way to not only live your life but it’s the right way to... View Details
- Web
Leadership, Culture, and Transition at lululemon | Information Technology
Christine Day assumes leadership in mid-2008, tasked with driving the company toward a $1 billion sales goal while addressing operational inefficiencies, underperforming stores, and diminishing cross-functional teamwork. This narrative... View Details
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
Briefly, what are the opportunities and challenges presented by the Internet as a channel? A: The average cost of a direct sales call is about $150. The Internet is at about $5 or less per interaction! Of... View Details
Keywords: by Sean Silverthorne