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    BUSINESS ETHICS: WHAT EVERYONE NEEDS TO KNOW

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    • May–June 2023
    • Article

    A New Approach to Building Your Personal Brand: How to Communicate Your Value

    By: Jill Avery and Rachel Greenwald
    For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details
    Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills
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    • 26 Oct 2022
    • Research & Ideas

    How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

    YouTube influencers amass followers by filming everything from popping pimples to reviewing lipstick, with businesses watching closely for marketing opportunities. But audience loyalty only goes so far. When YouTubers post too many paid promotional videos, their View Details
    Keywords: by Kara Baskin; Technology; Media & Broadcasting
    • 31 Aug 2015
    • Research & Ideas

    How Ben Franklin’s ‘Way to Wealth’ Introduced American Capitalism to the World

    about the nature of our economic system,” he says. “It helps us understand our moment in time, which seems quite critical.” Franklin’s reputation as a living legend no doubt helped facilitate the relatively quick spread of his writings,... View Details
    Keywords: by Julia Hanna
    • 30 May 2005
    • Research & Ideas

    Six Steps for Making Your Threat Credible

    someone onboard, he will have a harder time refusing the recruit's demands. Because the HR department has less to lose if the recruit walks away, its own threats (such as "This is the most we can offer") are more credible. 5. Create and leverage a View Details
    Keywords: by Deepak Malhotra
    • 01 Oct 2001
    • Research & Ideas

    How To Make Restructuring Work for Your Company

    break up the airline and lay off thousands of employees if a consensual agreement could not be reached. Management made the threat real by developing an actual restructuring plan, containing detailed financial projections and valuations. Moreover, United's CEO at the... View Details
    Keywords: by Stuart C. Gilson
    • 06 Mar 2012
    • First Look

    First Look: March 6

      PublicationsStrength in Numbers: The Political Power of Weak Interests Author:Gunnar Trumbull Publication:Harvard University Press, forthcoming Abstract This book investigates the sources of interest group influence has on public policy. Trumbull argues that diffuse... View Details
    Keywords: Sean Silverthorne
    • February 2017 (Revised December 2018)
    • Case

    From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem (Abridged)

    By: Elie Ofek and Margot Eiran
    In June 2016, Benjamin (Bibi) Netanyahu, Prime Minister of Israel, wrestled with how to sustain Israel’s strong innovation track record and the country’s reputation as the “start-up nation.” Despite the economic miracle the country had wrought since its founding, he... View Details
    Keywords: Innovation and Management; Entrepreneurship; Business Startups; Government and Politics; Economy; Equality and Inequality; Israel
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    • 07 Mar 2023
    • Blog Post

    Deconstructing LEGO’s Decarbonization

    transparency in their practices and reporting, they can help exemplify environmental and economic sustainability roadmaps for public shareholders, stakeholders, and regulatory bodies. First movers: Being an early leader in the sustainability space can provide a... View Details
    • Research Summary

    Dissertation Summary

    From a contractual viewpoint, the employment relations observed in the early 1960s in large unionized manufacturing firms in the U.S. and Japan represented two contrasting cases. Employment relations in the U.S. were based largely on explicit, elaborate, and... View Details
    • October 2014
    • Case

    McKinsey & Company, 2012

    By: John R. Wells and Galen Danskin
    In 2012, McKinsey & Company (McKinsey) was the world's premier management consultancy, providing advice to CEO's and top executives of leading companies around the globe. Many consulting firms were bigger but few could match the reputation McKinsey had built over more... View Details
    Keywords: Consulting Firms; McKinsey; Strategy; Consulting Industry; North America
    Related
    • 29 Mar 2022
    • Book

    5 Qualities That Help Companies Thrive for Decades—Even Centuries

    “In India, you often encounter a really strong set of value-driven businesses. And it’s an interesting question why.” Reputation is an especially strong attribute of long-haul companies, adds Khanna. “I really think of it as an asset that... View Details
    Keywords: by Sean Silverthorne
    • 09 Nov 2023
    • News

    From the Brink

    Antonio Weiss (MBA 1994), Adam Chepenik (MBA 2010), Sebastián Negrón-Reichard (JD/MBA 2024) As the senior top official in the US Treasury Department on domestic finance issues, Antonio Weiss (MBA 1994) could see Puerto Rico’s financial meltdown coming, like watching a... View Details
    Keywords: Ralph Ranalli
    • Web

    Jana Kierstead | About

    excellence in online business education by creating sustained and differentiated value for individuals and organizations that make a difference in the world. HBX advances Harvard Business School’s reputation for excellence in business... View Details
    • Web

    Student Research - Doctoral

    Student Research Student Research Examining critical issues in management Featured Research Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers By: Mengjie Cheng and Shunyuan Zhang 01 JUL 2025 | Management... View Details
    • 09 Apr 2018
    • Sharpening Your Skills

    The Dark Side of Performance Bonuses

    fosters corruption. The Importance of ‘Don’t’ in Inducing Ethical Employee Behavior Let’s say your company’s reputation depends upon the ethical behavior of your staff. To encourage that value in employees, is it better to promote good... View Details
    Keywords: by Sean Silverthorne
    • 08 Oct 2020
    • Research & Ideas

    Keep Your Weary Workers Engaged and Motivated

    four-drive ecosystem Acquire/Achieve On the organizational level this drive is usually met through the compensation and rewards system. Best practices include: Pay as well as competitors. There can be exceptions; the need to acquire applies to intangibles as well.... View Details
    Keywords: by Boris Groysberg and Robin Abrahams
    • 17 Dec 2020
    • News

    Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta

    networking, efforts to support innovation in Japanese business as well as community service and charitable works. “HBS has a great brand and reputation in Japan, and I hope we can make a difference with our initiatives around DEI,” says... View Details
    Keywords: Margie Kelley
    • 22 Nov 2023
    • News

    So You Want to Join a Startup

    that path of kind of staying the course and continually building on your experiences, and building your reputation within a given space, I think is really valuable. I read a McKinsey study a long time ago that talked about winners and... View Details
    • Fast Answer

    Patent search: license agreement

    although it did not reached the critical mass of sellers and buyers needed to make it a real option for building a market place for patent assets. Tip: you may conduct a quick Google search on patent marketplace to identify other similar and View Details