Publications

Web

Managing Customers for Growth - Course Catalog

roles where managing customer relationships and driving customer growth are central. This includes: Entrepreneurs and Business Leaders (e.g., CEOs, CMOs, Chief Growth Officers, Chief Customer Officers)... View Details

October 2012
Article

Target the Right Market

By: Jill Avery and Thomas Steenburgh

SparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the process of deciding on which of two customer segments to focus its... View Details

Keywords: Marketing; Market Segmentation; Customer Defection; Customer Lifetime Value; Customer Relationship Management; CRM; Market Segmentation And Target Market Selection; Marketing Strategy; Product Marketing; Customer Focus and Relationships; Customer Value and Value Chain; Technology Industry; United States

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July 1991 (Revised September 1995)
Case

Eastman Kodak Co.: Managing Information Systems Through Strategic Alliances

By: Lynda M. Applegate

In January 1988, Colby Chandler, Kodak CEO, created the Corporate Information Systems (CIS) and appointed Katherine Hudson head. She at once became the first head of IT and first woman corporate vice president in the company. Throughout 1989, Hudson inaugurated a... View Details

Keywords: Corporate Strategy; Information Technology; Partners and Partnerships; Organizational Structure; Success; Trends; Information Management; Service Operations; Manufacturing Industry

08 Feb 2021
News

How Managers Can Support Employees with Chronic Illnesses

20 Aug 2015
Blog Post

AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR

When I began reflecting on my summer working for At Night Management / PRMD Music, I was reminded of the “10 Pictures” exercise I completed during the first month of my time at HBS. In the exercise, we were instructed to bring ten... View Details

Keywords: Entertainment / Media / Sports

16 Jan 2019
Research & Ideas

What Football Firings Teach Managers About Staying Relevant

unique to sports, of course. Based on our surveys with executives from a wide range of fields, the rate at which managers lose relevance has increased dramatically, even over just the last decade. The world is changing faster than ever... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

Web

Managing International Trade and Investment - Course Catalog

HBS Course Catalog Managing International Trade and Investment Course Number 1166 Professor Meg Rithmire Fall; Q1Q2; 3.0 credits 28 Sessions Exam Course Overview The course approaches economic interdependence from the perspective of... View Details

October 2009 (Revised November 2016)
Case

Generation Health: A Pioneer in Genetics Benefit Management (A)

By: Robert F. Higgins, Jeffrey D. Marrazzo and Rachel Gordon

Generation Health, a pioneer in the new field of genetics benefit management and a newly formed company, faces many strategic issues. CEO Per Lofberg is in the midst of negotiating a partnership with a major pharmacy benefit management company. As part of these... View Details

Keywords: Business Startups; Entrepreneurship; Governing Rules, Regulations, and Reforms; Growth and Development Strategy; Partners and Partnerships; Genetics; Health Industry; Insurance Industry

August 1996
Case

Howard, Shea & Chan Asset Management (B); The Partnership Meeting

By: Benson P. Shapiro

Continues the plot about growth and sales strategies, and adds interesting pricing and sales compensation elements. The partners' meeting sharpens the disagreements among the five partners, and forces Anne Howard, the managing partner, to develop a clear action plan. View Details

Keywords: Growth and Development Strategy; Price; Sales; Strategy; Asset Management; Partners and Partnerships; Service Industry

September 2010 (Revised October 2014)
Teaching Note

Enterprise Risk Management at Hydro One - Multimedia

By: Anette Mikes

Teaching Note for 110-707 View Details

Keywords: Risk Management; Climate Change; Adoption; Perspective; Business and Stakeholder Relations; Goals and Objectives; Strategic Planning; Governing Rules, Regulations, and Reforms; Renewable Energy; Capital Budgeting; Managerial Roles; Problems and Challenges; Energy Industry

06 Jul 2009
What Do You Think?

Are You Ready to Manage in an Irrational World?

world of irrationality. Much of traditional economics becomes outmoded when complex relationships based on often counter-intuitive behaviors are taken into account. Instead of a management philosophy... View Details

Keywords: by Jim Heskett

May 1997
Teaching Note

Introduction and Overview: Managing Product Development, Instructor's Note

By: Marco Iansiti

The first module, comprising three cases and a team exercise, provides an impressionistic look at all the issues raised in greater detail in subsequent classes. It thus enables students, who come to the course with a range of experience and skills, to get up to speed... View Details

Keywords: Experience and Expertise; Product Development; Projects; Groups and Teams

20 Jun 2016
Working Paper Summaries

What Else Do Shareholders Want? Shareholder Proposals Contested by Firm Management

Keywords: by Eugene F. Soltes, Suraj Srinivasan, and Rajesh Vijayaraghavan

February 2003 (Revised August 2005)
Case

UCB (A): Managing Information for Globalization and Innovation

By: F. Warren McFarlan and Brian DeLacey

This case presents a complex total MIS strategy case for a $3 billion European pharmaceutical/chemicals company based in Brussels. It covers corporate strategy alignment of IT portfolio, IT operations issues, and global coordination of IT. View Details

Keywords: Information Technology; Operations; System; Corporate Strategy; Investment Portfolio; Globalization; Pharmaceutical Industry; Information Technology Industry; Brussels

October 2023
Case

Leading Transformation at IHCL

By: Krishna G. Palepu, V.G. Narayanan and Malini Sen

In November 2017, Puneet Chhatwal, took charge as MD and CEO of IHCL, popularly referred to as the Taj Hotels. Despite being India’s largest hospitality company by market capitalization and respected for its values and service, IHCL had made losses for the last seven... View Details

Keywords: Turn Around Management; Hospitality Industry; Brand Management; Financial Strategy; Business Model; Restructuring; Asset Management; Leadership Style; Crisis Management; Brands and Branding; Product Positioning; Segmentation; Asia; India

1999
Chapter

Agency in the Context of Labor Management

By: K. L. Valley

Keywords: Employee Relationship Management; Labor and Management Relations

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Article

Do Strong Fences Make Strong Neighbors?

By: Mihir Desai and Dhammika Dharmapala

Many features of U.S. tax policy towards multinational firms-including the governing principle of capital export neutrality, the byzantine system of expense allocation, and anti-inversion legislation-reflect the intuition that building "strong fences" around the United... View Details

Keywords: International Taxation; Initial Public Offerings; Foreign Portfolio Investment; Policy; Taxation; Multinational Firms and Management; Globalized Markets and Industries; Initial Public Offering; Mergers and Acquisitions; Foreign Direct Investment; United States