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- Faculty Publications (344)
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- All HBS Web (1,144)
- Faculty Publications (344)
- Article
Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations
By: Zoe Chance and Rohit Deshpandé
It is more than mere coincidence that the highest rates of HIV occur in the world's poorest countries. Of the over 40 million people currently living with HIV, 95 percent are in the developing world. The first part of this paper explores the economics of HIV and... View Details
Keywords: Health Disorders; Developing Countries and Economies; Poverty; Health Care and Treatment; Social Marketing; Perspective; Customer Focus and Relationships; Profit; Africa; Asia; South America
Chance, Zoe, and Rohit Deshpandé. "Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations." Special Issue on Metric and Interpretive Explorations of Macromarketing. Journal of Macromarketing 29, no. 3 (September 2009).
- 01 Oct 2021
- Research & Ideas
Dying to Lead: How Reaching the Top Can Kill You Sooner
London in the 1960s. The Whitehall researchers attributed shorter life expectancies among lower-level civil servants, who tended to die at younger ages than their bosses, to the psychological stress of working in subordinate positions.... View Details
Keywords: by Jay Fitzgerald
- 21 Sep 2009
- Research & Ideas
Excessive Executive Pay: What’s the Solution?
"shameful," especially for companies in need of federal bailouts. Such pay, he said, is "exactly the kind of disregard for the costs and consequences of their actions that brought about this crisis—a culture of narrow... View Details
Keywords: by Roger Thompson
- October 2009 (Revised March 2012)
- Case
Nettwerk: Digital Marketing in the Music Industry
By: John A. Deighton and Leora Kornfeld
How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride... View Details
Keywords: Music Entertainment; Product Marketing; Network Effects; Sales; Social and Collaborative Networks; Online Technology; Media and Broadcasting Industry; Music Industry
Deighton, John A., and Leora Kornfeld. "Nettwerk: Digital Marketing in the Music Industry." Harvard Business School Case 510-055, October 2009. (Revised March 2012.) (request a courtesy copy.)
- July 2016 (Revised June 2019)
- Case
Hamilton: An American Musical
By: Anita Elberse and Jennifer Schoppe
In July 2013, composer, writer, actor and rapper Lin-Manuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how to launch Hamilton, a new musical based on the life of the first Treasury Secretary of the United States, Alexander Hamilton.... View Details
Keywords: Entertainment; Creative Industries; Performing Arts; (General) Management; Blockbusters; Non-profit; Theater Entertainment; Strategy; Risk Management; Nonprofit Organizations; Arts; Creativity; Product Launch; Product Development; Marketing; Entertainment and Recreation Industry; United States
Elberse, Anita, and Jennifer Schoppe. "Hamilton: An American Musical." Harvard Business School Case 517-015, July 2016. (Revised June 2019.)
- 29 Oct 2012
- Research & Ideas
Are You Paying a Tip--or a Bribe?
according to Magnus Thor Torfason, an assistant professor in Harvard Business School's Entrepreneurial Management Unit. His article for Social Psychological & Personality Science, "Here's a Tip: Prosocial Gratuities Are Linked to... View Details
Keywords: by Dina Gerdeman
- July 2022
- Teaching Note
Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience
By: Ayelet Israeli, Fares Khrais and Menna Hassan
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
- 14 Oct 2021
- In Practice
Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return
is the author of Remote Work Revolution, and the Naylor Fitzhugh Professor of Business Administration at Harvard Business School. Joe Fuller: Stay flexible in the uncertain ‘next normal’ There is no need for a partial return to historical... View Details
Keywords: by Kristen Senz
- 2009
- Working Paper
Fluid Tasks and Fluid Teams: The Impact of Diversity in Experience and Team Familiarity on Team Performance
By: Robert S. Huckman and Bradley R. Staats
In this paper, we consider how the structures of tasks and teams interact to affect team performance. We study the effects of diversity in experience on a team's ability to respond to task changes, by separately examining interpersonal team diversity (i.e., differences... View Details
Keywords: Familiarity; Knowledge Use and Leverage; Groups and Teams; Projects; Experience and Expertise; Diversity; India
Huckman, Robert S., and Bradley R. Staats. "Fluid Tasks and Fluid Teams: The Impact of Diversity in Experience and Team Familiarity on Team Performance." Harvard Business School Working Paper, No. 09-145, June 2009. (Revised August 2009, November 2009, April 2010, August 2010; revise and resubmit, Manufacturing and Service Operations Management.)
- October 2012
- Article
Honesty Requires Time (and Lack of Justifications)
By: Shaul Shalvi, Ori Eldar and Yoella Bereby-Meyer
Recent research suggests that refraining from cheating in tempting situations requires self-control, which indicates that serving self-interest is an automatic tendency. However, evidence also suggests that people cheat to the extent that they can justify their... View Details
Shalvi, Shaul, Ori Eldar, and Yoella Bereby-Meyer. "Honesty Requires Time (and Lack of Justifications)." Psychological Science 23, no. 10 (October 2012): 1264–1270.
- Web
Research - Behavioral Finance & Financial Stability
NOV 2020 In the wake of the COVID-19 pandemic, the financial and legal system will need to deal with a surge of financial distress in the business sector. In this paper, the authors try to size up the coming surge of financial distress,... View Details
- 17 Jan 2023
- Book
Good Companies Commit Crimes, But Great Leaders Can Prevent Them
In a fraught ethics and legal climate, leaders need to know how to steer clear of trouble more than ever. Corporate Criminal Investigations and Prosecutions, released in September, offers a comprehensive resource on everything from the... View Details
Keywords: by Lane Lambert
- December 2001 (Revised June 2002)
- Case
Compensation at Level 3 Communications
Level 3's unique compensation plan rewarded managers for the firm's performance only if the firm's stock price movement exceeded that of the market. This design was intended to maximize shareholder value by tying manager's performance more closely to that of the firm,... View Details
Meulbroek, Lisa K. "Compensation at Level 3 Communications." Harvard Business School Case 202-084, December 2001. (Revised June 2002.)
- 02 Mar 2009
- Research & Ideas
When Goal Setting Goes Bad
domains. But we are concerned about the simple specification of stretch goals that permeates the goal setting and management by objectives literature. Q: How can goal setting go wrong? A: When people focus on a specific stretch goal, and fail to perform other valued... View Details
Keywords: by Sean Silverthorne
- September 2023 (Revised December 2023)
- Case
Twiddy & Company: Trust in a Chaotic Environment
By: Sandra J. Sucher, Shalene Gupta and Tom Quinn
Twiddy & Company, known for Southern hospitality rooted in personal interactions, needed to adjust to contactless remote customer service as fear of the contagious virus prevented person-to-person contact. Local elected officials, in a bid to stop tourists from... View Details
Keywords: Trust; Health Pandemics; Organizational Culture; Disruption; Government Legislation; Transportation; Tourism Industry; North Carolina; United States
Sucher, Sandra J., Shalene Gupta, and Tom Quinn. "Twiddy & Company: Trust in a Chaotic Environment." Harvard Business School Case 324-021, September 2023. (Revised December 2023.)
- December 2019
- Case
Gary Vaynerchuk: #GaryVee
By: Laura Huang and Sarah Mehta
Fresh out of a public social media debacle, Gary Vaynerchuk needs to reconsider the approach he takes in leading his digital media agency, VaynerMedia. Founded in 2009 by Gary and his brother AJ, VaynerMedia has grown into an unconventional creative marketing agency.... View Details
Keywords: Entrepreneurship; Leadership Style; Personal Characteristics; Business Growth and Maturation; Marketing; Social Media
Huang, Laura, and Sarah Mehta. "Gary Vaynerchuk: #GaryVee." Harvard Business School Case 420-083, December 2019.
- Web
Credential of Leadership, Impact, and Management in Business | HBS Online
Download full syllabus Why two paths? CLIMB is divided into two paths, New Leaders and Experienced Leaders, and the curriculum is tailored to where you are in your career. The required courses deliver the content you need to take your... View Details
- 07 Jul 2003
- Research & Ideas
4+2 = Sustained Business Success
The dot-com boom of the 1990s had changed the rules of business forever, it seemed; all you needed was a sexy IPO, cold nerve, and the magic carpet of momentum trading. But even as entrepreneurs and venture capitalists were dismissing... View Details
- November 2008 (Revised August 2011)
- Case
UnME Jeans: Branding in Web 2.0
By: Thomas J. Steenburgh and Jill Avery
This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details
Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry
Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)
- August 2018
- Case
Christine Lagarde (B): Being a Public Servant
By: Julie Battilana and Carin-Isabel Knoop
This case covers the career of Christine Lagarde from 2005 to 2011 after she joins the French Government. After serving several grueling years as Finance Minister during the financial crisis that started in 2007/2008, she is being considered as the next Managing... View Details
Keywords: Personal Development and Career; Government and Politics; Financial Crisis; Power and Influence
Battilana, Julie, and Carin-Isabel Knoop. "Christine Lagarde (B): Being a Public Servant." Harvard Business School Case 419-018, August 2018.