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  • March 2016 (Revised March 2022)
  • Teaching Note

Evive Health and Workplace Influenza Vaccinations

By: John Beshears
Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective messages that improve individuals' health... View Details
Keywords: Vaccination; Influenza; Flu Shot; Preventive Care; Health Care; Behavioral Economics; Choice Architecture; Nudge; Experimental Design; Randomized Controlled Trial; RCT; Causal Inference; Health Care and Treatment; Insurance; Health; Consumer Behavior; Health Testing and Trials; Communication Strategy; Insurance Industry; Health Industry
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  • Research Summary

Equity Valuation

By: Charles C.Y. Wang

Professor Wang’s research utilizes valuation theory to explain how firm fundamentals are related to the expected rates of equity returns and their term structures. His research provides strong evidence that valuation-based proxies of expected returns outperform the... View Details

  • April 2007
  • Case

Alan Kendricks at Cardiology Associates

By: Boris Groysberg, Colleen Kaftan and Wilfred S. McCalla, Jr.
Alan Kendricks struggles to address many challenges facing him as a recently promoted medical director for Cardiology Associates at Southeastern Pennsylvania University Hospital. He must balance his time taking care of patients, running a practice, managing up, down,... View Details
Keywords: Leadership; Business or Company Management; Strategy; Organizational Culture; Work-Life Balance; Organizational Structure; Change Management; Health Care and Treatment; Health Industry; Pennsylvania
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  • February 2017 (Revised January 2018)
  • Case

Womenomics in Japan

By: Boris Groysberg, Mayuka Yamazaki, Nobuo Sato and David Lane
This case profiles Prime Minister Shinzo Abe's vigorous attempts to revive Japan's economy, specifically by advocating for a larger role for women in the economy—not as a matter of social policy or gender equity per se, but as an essential element of any solution to... View Details
Keywords: Gender Equality; Japan; Leadership; Government-business Relations; Shinzo Abe; Economic Growth; Aging Society; Womenomics; Abenomics; Labor Market Discrimination; Workplace Culture; Women And Leadership; Change Management; Leading Change; Gender; Business and Government Relations; Growth and Development; Employment; Working Conditions
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  • Aug 2017
  • Conference Presentation

To Highlight or Downplay Differences? A Threat-Matching Model for Crafting Diversity Approaches

By: J. Lees and E. Apfelbaum
We integrate organizational and psychological scholarship to devise the threat matching model, a contingency theory that illustrates when, how, and which diversity approaches—frameworks leaders provide employees to understand and respond to diversity—promote... View Details
Keywords: Race And Ethnicity; Inclusion; Diversity; Gender; Race; Ethnicity; Equality and Inequality; Leadership
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  • 31 Aug 2010
  • Working Paper Summaries

Multinational Firms, Labor Market Discrimination, and the Capture of Competitive Advantage by Exploiting the Social Divide

Keywords: by Jordan I. Siegel, Lynn Pyun & B.Y. Cheon
  • 2014
  • Working Paper

The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It

By: Thales S. Teixeira
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or "eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste... View Details
Keywords: Strategy; Advertising
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  • July 2020 (Revised March 2021)
  • Case

Board Diversity at Amazon (A)

By: Aiyesha Dey and Anu Atluru
The case revolves around the decisions that the board of directors of ecommerce giant Amazon would need to make in response to the controversial letter that activist shareholder CtW investment group sent to Amazon’s shareholders, urging them to vote in favor of a... View Details
Keywords: Board Of Directors; Boards; Governing and Advisory Boards; Diversity; Gender; Race; United States
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  • September 2020
  • Teaching Note

Miami's Tech Future (A): Twenty-first Century Changes and Challenges

By: Rosabeth Moss Kanter and Joyce J. Kim
In the decade starting in 2000, a new mayor focused on infrastructure and leadership from a foundation investing in arts and culture helped the Miami region transform and attract younger people to a newly vibrant central city and arts district. In 2011, the Knight... View Details
Keywords: Change; Leadership; Business and Community Relations; Strategic Planning; Technology Industry; Miami; Florida
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  • November 2017 (Revised September 2020)
  • Case

Miami's Tech Future (A): Twenty-first Century Changes and Challenges

By: Rosabeth Moss Kanter
In the decade starting in 2000, a new mayor focused on infrastructure and leadership from a foundation investing in arts and culture helped the Miami region transform and attract younger people to a newly vibrant central city and arts district. In 2011, the Knight... View Details
Keywords: Change; Leadership; Business and Community Relations; Strategic Planning; Technology Industry; Miami; Florida
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  • March 2007 (Revised April 2011)
  • Case

Madam C.J. Walker: Entrepreneur, Leader, and Philanthropist

By: Nancy F. Koehn, Anne Dwojeski, William Grundy, Erica Helms and Katherine Miller
Madam C. J. Walker, who has been credited as the first self-made African-American woman millionaire, created a hair-care empire after years spent as a laundress in St. Louis, Missouri. Decades before the Civil Rights movement, her company gave employment to thousands... View Details
Keywords: Leadership; Business History; Race; Corporate Social Responsibility and Impact; Entrepreneurship; Personal Development and Career; Gender; Philanthropy and Charitable Giving; Saint Louis
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  • 28 Jun 2022
  • Cold Call Podcast

Scaling a Fintech Startup for the Greater Good

Keywords: Financial Services
  • 24 Jun 2015
  • Working Paper Summaries

Accounting Data, Market Values, and the Cross Section of Expected Returns World

Keywords: by Charles C.Y. Wang; Accounting
  • April 19, 2023
  • Editorial

Extreme Views Are More Attractive Than Moderate Ones

By: Amit Goldenberg
Do you ever feel like everyone on social media has a more extreme viewpoint than your own? We often blame social media companies for the cacophony of politically extreme opinions around us. After all, these companies are generally motivated to promote the most... View Details
Keywords: Social Media; Networks
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  • February 2020
  • Case

Klöckner & Co: Steeling for a Digital World

By: Scott Duke Kominers and Carin-Isabel Knoop
Hoping to get ahead of potential digital disruption at Klöckner & Co.—one of the world’s largest steel and metal distributors—CEO Gisbert Rühl set up both kloeckner.i (KCI), an internal transformation arm, and XOM Materials (XOM), an independent industry platform. KCI... View Details
Keywords: Corporate Entrepreneurship; Market Design; Digital Platforms; Markets; Industry Structures; Supply and Industry; Technology Adoption; Transformation; Digital Transformation; Steel Industry; Information Technology Industry; Europe; Germany
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  • 2016
  • Book

Building a Culture of Health: A New Imperative for Business

By: John A. Quelch and Emily C. Boudreau
This ambitious volume sets out to understand how every company impacts public health and introduces a robust model, rooted in organizational and scientific knowledge, for companies committed to making positive contributions to health and wellness. Focusing on four... View Details
Keywords: Social Marketing; Corporate Social Responsibility and Impact; Health
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  • 26 Aug 2009
  • Op-Ed

Where Cash for Clunkers Ran Off the Road

short term but, in reality, the promotion stole largely from future sales with taxpayers subsidizing over half a million new car sales that would have occurred anyway. C4C disrupted the even flow of supply and demand. New car buyers held... View Details
Keywords: by John Quelch; Auto
  • November 2012
  • Teaching Note

Groupon (TN)

By: Sunil Gupta, Ray Weaver and Yien Hao Lock
On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details
Keywords: Social Networking; Media; Technology; Strategy; Business Growth and Maturation; Marketing Strategy; Marketing; Internet and the Web; Social Media; Retail Industry; Service Industry; Technology Industry; North America; United States
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  • March 2011 (Revised August 2012)
  • Case

Groupon

By: Sunil Gupta, Ray Weaver and Dharmishta Rood
On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details
Keywords: Budgets and Budgeting; Customers; Entrepreneurship; Growth and Development; Marketing Channels; Competitive Strategy; Value Creation
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  • Research Summary

Self-Disclosure and the Struggle to Negotiate Identities

Identity negotiation, the set of processes through which group members come to establish their identities within a group, has important implications for group interactions and productivity, particularly for diverse groups. When groups cannot make informed assumptions... View Details

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